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www.floristsreview.com March 2011 800-367-4708 |
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Going the Distance
While "March Madness" kicks into high gear this week, florists are looking ahead to a different sort of "madness" that will require a high gear to get the job(s) done. (Click here to read the rest of the story.) |
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Ownership Changes at Smithers-Oasis
The majority ownership of Smithers-Oasis Company, a global manufacturer and marketer of floral foam, floral accessories, postharvest products, and grower media headquartered in Cuyahoga Falls, Ohio, has been transferred from Charles Walton to a team of internal global senior managers. |
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Managing Multiple Customers
With three major floral "holidays" (Easter, Administrative Professionals Week and Mother's Day) packed into a two week span of time this year (April 24-May 8) — not to mention proms and graduations that follow — you'll no doubt be constantly assisting multiple customers (at least, hopefully!) — both in your store and on the phone. While there are no absolute rules for juggling customers (you need to adapt to your workplace's business realities), here are five tips that should help you keep everything running smoothly and manageably — and boost customer loyalty in the process. |
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Spring Garden Keepsake plants contribute charm and longevity to this nature-inspired arrangement. (Click here to learn more about this design.) |
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Beautifully Handled
Hand-tied bouquets often are created with much attention to the flowers and little to the stems. But accents such as ribbon treatments, pearl or jeweled bands, decorative wire, and gems in a host of styles can take bouquets from pretty to pretty spectacular, and such accents can be profit-boosting enhancements as well.
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