Raul Avila decorated the recent CFDA/Vogue Fashion Fund gala in jewel toned flowers. Fresh flowers are the cherry on top of any well-designed space—whether it be a cozy living room or a lavish event—and renowned party planner Raul Avila knows the importance of beautiful blooms better than anyone. After all, he uses them to decorate star-studded happenings like the Met gala , the Tony Awards , and the recent CFDA/Vogue Fashion Fund gala. He also maintains a retail space in New York City, selling floral arrangements and event decor items. With winter setting in soon and the holidays approaching, Architectural Digest asked him to share some seasonal tips and timely trends when it comes to floral design. And because he’s an expert, the four trends he identified also happen to be ones we have noticed popping up time and again on the Instagram pages of celebrity flower enthusiasts like the Kardashians, Martha Stewart, Oprah, Jennifer Lopez, and more. Below, find Avila’s four favorite floral trends of the moment and the stars who have hopped on the bandwagon. Dahlias This fall flower is currently having a huge moment, and it isn’t going anywhere anytime soon. “We created the most beautiful dahlia arrangements for the New York City Ballet gala last month and since then, it’s become the go-to for the season,” Avila says. Indeed, Martha Stewart recently posted a picture of a bunch of large, bright orange dahlias next to a matching gourd on her table. In October, Katie Couric showed off a basket of pink ones from her garden, and Ina Garten sang their praises on her page as well. Peonies “Dahlias and peonies are everyone’s favorite right now,” says Avila. And sure enough, these fluffy, often pink blossoms have been getting a lot of love online. The Kardashians […]
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Travis Rigby is a publisher and entrepreneur focused on growing the floral industry through media, data, and product innovation. With a journalism background from the University of Utah, he founded and led PosterGarden.com for 27 years before transitioning into floral publishing. Today, Travis is the publisher of Florists’ Review, one of the industry’s most historic and influential titles, which he relaunched in 2026 with a focus on rebuilding its audience and transforming it into a modern data-driven platform for advertisers and readers alike. At Florists' Review Media, he oversees a portfolio of floral brands including Florists’ Review, SuperFloral, Canadian Florist, Flora (UK), Australian Florist, and LivingFlowers.com.
