Our January
Issue is Here!
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American Floral Trends Forecast 2023
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Florist Spotlight: Mariela Mazzei
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Studio Versus Store: Which is Right for You?
- Realistic Pricing
- Creative Tutorials, Coming Events and more!
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from the magazine
features
the Latest from our pages
Managing Stress During Busy Seasons
Tips for achieving higher performance and a better balance by Christi Lopez, EMC The magic of what we, as florists, do often lies in how we bring beauty and emotions to life through flowers. Whether it’s a wedding, a funeral or a special...
Color Theory
Tips for understanding how colors interact, to elevate not only your designs but also your professionalism Text and floral design by Amy Balsters The Floral Coach Alexandria, Va. Photo by Akbar Sayed Photography You can gingerly process and handle...
Building a Brand
Tips for establishing an image and reputation that will attract likeminded customers and build loyalty and advocacy By Nita Robertson, AIFD Your brand identity is the foundation of your flower business, shaping everything from your logo and color...
International Women’s Day 2025
Last year, more than 1,800 florists downloaded our materials to participate in International Women’s Day. Boost your sales with our new free eight-week IWD marketing campaign created specifically for florists. Our goal is to establish International...
Balloon Trends
Exploring the latest advancements in balloon décor and development By Nita Robertson, AIFD The flower industry has long embraced various forms of complementary décor to enhance floral arrangements, and balloons have become an increasingly popular...
Valentine’s Day Success Guide
Real-world strategies, tips and considerations for making the upcoming holiday your most successful ever By Nita Robertson, AIFD For florists, Valentine’s Day is the Super Bowl for sales, and the effort you put into preparation can significantly...
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Florist SpoTlight
Industry News
Floral Magic at the RHS Chelsea Flower Show
Acacia Creative Studio is bringing its signature style to the RHS Chelsea Flower Show later this month. Full Article Here Source Thursd Acacia Creative Studio and Sideau® Bring Floral Magic to RHS Chelsea Flower Show 2025...
Breaking the Marigold’s autumn-only reputation
With a growing trend toward vibrant and diverse floral color palettes, there's increasing potential for marigolds to complement arrangements throughout the year, Full Article Here Source: Floraldaily.com Carmen Márquez, BallSB: "Marigold Coco...
BloomNation Achieves Record-Breaking Mother’s Day
Despite economic uncertainty, BloomNation saw steady performance across its platform during Mother's Day. Full Article Here Source BloomNation Photo credit Mercury Flowers, Los Angeles, CA BloomNation Achieves Record-Breaking Mother’s Day Amid...
Knock Out® Rose Celebrating it’s 25th Anniversary
Twenty-five years ago, a rose bloomed that would forever change how gardeners viewed America’s most iconic flower. Full Article Here Source Flowerpowerdaily Celebrating Knock Out Rose 25th Anniversary and Its Creator By Jill Brooke Twenty-five...
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