Our January
Issue is Here!

American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials, Coming Events and more!

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Winter Holidays 2024

by FR Team | August 6, 2024 | Main Theme Story | 0 Comments

Your guide to product and design trends, marketing ideas, and need-to-know information for this year’s end-of-year religious and cultural celebrations. By Nita Robertson, AIFD The winter season of religious and cultural holidays—Christmas, Hanukkah, Kwanzaa, New...

The Therapeutic Power of Flowers

by FR Team | July 19, 2024 | Main Theme Story | 0 Comments

Stories of Nurturing Mental Health in America By Nita Robertson, AIFD In the hustle and bustle of modern American life, mental health is an increasingly prevalent concern. Stress, anxiety and depression affect millions of individuals, impacting their daily lives and...

Celebrating, Promoting and Selling American-grown Flowers and Foliage

by FR Team | June 29, 2024 | Main Theme Story | 0 Comments

By Nita Robertson, AIFD Throughout the American countryside, there exists a community of cut flower farmers whose passion blooms as brightly as the petals they cultivate. Their dedication goes beyond just growing flowers; it’s about fostering a connection with the...

Pets and Petals

by FR Team | June 3, 2024 | Main Theme Story | 0 Comments

By Nita Robertson, AIFD Welcome to the whimsical world where pets and petals intertwine! In our 2024 “Pets and Petals Design Contest,” nearly 60 talented floral designers showcased their creative and clever floral designs crafted specifically for animals. From elegant...

International Floral Design Stars

by FR Team | May 6, 2024 | Main Theme Story | 0 Comments

Our annual spotlight on artists who are delivering innovative performances on the global stage with flowers. By Tonneli Grüetter It is with great excitement we share our curation of rising “International Design Stars” for 2024. Each year, we prepare this feature with...

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Submission for the Florists’ Review BEST IN BLOOM 2024 Floral Design Contest

Enter the Florists' Review Best in Blooms Design Contest for a chance to be featured in Florists' Review magazine and win exciting prizes! One lucky winner will receive a $500 credit from Smithers-Oasis North America and 240 stunning garden roses...

Breaking the Glass Ceiling of Corporate Flower Contracts

By Tonneli Grüetter Within the flower industry, corporate floral services represent a lucrative and stable specialty. Flower businesses offering these services cater to the specific needs of businesses and organizations, offering finely...

Which AI to Use and Why

It’s a jungle out there when it comes to apps, so here is help for you to set up your flower business for greater success By Andrew Joseph In our March 2024 issue and on our website (floristsreview.com/ai-and-your-flower-business), we presented an...

Enter FR’s Autumn Wedding Contest

We are excited to see your most stunning fall wedding creations and share them with our readers! Let's make this autumn season the best one yet! Upload your photos today for a chance to showcase your winning design work to the floral world! You...

Using Gift and Home Markets to Enrich Your Flower Business

By ANDMORE (formerly International Market Centers) As you know, the flowers aren’t the only things that make an arrangement special. The vessel and accouterments add distinguishing qualities to a design. However, finding truly unique and unusual...

Creating Great Working Relationships with Wholesale Florists

Establishing successful partnerships with your suppliers is built on understanding, effective communication, trust, and a mutual commitment to quality and customer satisfaction. Here are some insights on doing just that. Florabundance By Nita...

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