Our January
Issue is Here!
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American Floral Trends Forecast 2023
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Florist Spotlight: Mariela Mazzei
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Studio Versus Store: Which is Right for You?
- Realistic Pricing
- Creative Tutorials, Coming Events and more!
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from the magazine
features
the Latest from our pages
Video Marketing: A Blooming Opportunity
By Nita Robertson, AIFD In today’s digital landscape, businesses across all industries rely on video marketing as an essential strategy. The flower industry is no exception. Video marketing helps businesses connect with their audience, showcase...
Prom Season: A Blooming Opportunity for Florists
By Nita Robertson, AIFD Sponsored by Fitz Design Tips to Grow Your Prom Business For high school students, prom represents a magical night filled with excitement, style and self-expression. Prom season is about more than just a dance. It...
Marketing International Women’s Day
Tips for creating a strategic marketing plan that will make this March 8 worldwide celebration a major flower-giving occasion By Nita Robertson, AIFD International Women’s Day (IWD), celebrated annually on March 8, is a powerful global observance...
Managing Stress During Busy Seasons
Tips for achieving higher performance and a better balance by Christi Lopez, EMC The magic of what we, as florists, do often lies in how we bring beauty and emotions to life through flowers. Whether it’s a wedding, a funeral or a special...
Color Theory
Tips for understanding how colors interact, to elevate not only your designs but also your professionalism Text and floral design by Amy Balsters The Floral Coach Alexandria, Va. Photo by Akbar Sayed Photography You can gingerly process and handle...
Building a Brand
Tips for establishing an image and reputation that will attract likeminded customers and build loyalty and advocacy By Nita Robertson, AIFD Your brand identity is the foundation of your flower business, shaping everything from your logo and color...
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Florist SpoTlight
Industry News
Florabundance Featured on National TV
Carpinteria’s Florabundance Featured on National TV in World’s Greatest!... Carpinteria-based Florabundance, a cornerstone of the Central Coast’s floral industry, is proud to be featured in the national television series World’s...
Two Alexandra Farms Garden Rose Varieties Earn Ribbons
Two Alexandra Farms Garden Rose Varieties Earn Ribbons at SAF's 2025 Outstanding Varieties Competition We are pleased to announce that Alexandra Farms won two awards in the Cut Garden Rose category at this year's Society of American...
Roselily: A Double Bloom That Doubles Your Design Potential
For florists, innovation often begins with the flowers themselves. The Roselily—a groundbreaking hybrid developed in the Netherlands—has quickly become one of the most exciting additions to the professional flower market. With its pollen-free...
Extending the Vase Life of Gerbera Flowers with Silver Nanoparticles
A team of researchers at Bangladesh Agricultural University (BAU) has discovered an innovative way to nearly double the vase life of gerbera flowers using eco-friendly silver nanoparticles derived from tea leaf extract. The study found that these...
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