Our January
Issue is Here!
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American Floral Trends Forecast 2023
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Florist Spotlight: Mariela Mazzei
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Studio Versus Store: Which is Right for You?
- Realistic Pricing
- Creative Tutorials, Coming Events and more!
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from the magazine
features
the Latest from our pages
Color Theory
Tips for understanding how colors interact, to elevate not only your designs but also your professionalism Text and floral design by Amy Balsters The Floral Coach Alexandria, Va. Photo by Akbar Sayed Photography You can gingerly process and handle...
Building a Brand
Tips for establishing an image and reputation that will attract likeminded customers and build loyalty and advocacy By Nita Robertson, AIFD Your brand identity is the foundation of your flower business, shaping everything from your logo and color...
International Women’s Day 2025
Last year, more than 1,800 florists downloaded our materials to participate in International Women’s Day. Boost your sales with our new free eight-week IWD marketing campaign created specifically for florists. Our goal is to establish International...
Balloon Trends
Exploring the latest advancements in balloon décor and development By Nita Robertson, AIFD The flower industry has long embraced various forms of complementary décor to enhance floral arrangements, and balloons have become an increasingly popular...
Valentine’s Day Success Guide
Real-world strategies, tips and considerations for making the upcoming holiday your most successful ever By Nita Robertson, AIFD For florists, Valentine’s Day is the Super Bowl for sales, and the effort you put into preparation can significantly...
A Call for Entries for Florists’ Reviews Picture Perfect Wedding Contest
Florists' Review Presents our 26th Annual Picture Perfect Wedding Contest It's here! Our Annual Picture Perfect Wedding contest is here for you to submit your best wedding florals for 2024 in any or all of the categories below: • Bouquets •...
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Florist SpoTlight
Industry News
Vase to Venue Delivery Solutions with Christine Foley
Veteran Florist, Christine Foley, applied her 40+ years of experience to solving a delivery dilemma. She invented The Flower Caddy - a game changing eco-friendly, durable product designed to transport flower arrangements safely and stress-free. ...
QR Zipper™ Partners with American Floral Endowment
The American Floral Endowment (AFE) is proud to announce a new corporate sponsorship agreement with QR Zipper™, an innovative technology company that bridges physical gifts with digital messages. The agreement supports...
Mother’s Day Spending Nears Record Highs
According to the National Retail Federation (NRF) and Prosper Insights & Analytics, shoppers in 2024 spent $33.5 billion, averaging $254.04 per person. That’s the second-highest average in the survey’s history, just behind 2023’s record. Full...
Proflora Returns to Bogotá, Colombia, October 1-3
Save the date for the Proflora Flower Trade show happening October 1-3, 2025, in Bogota, Colombia. Source: Proflora Save the Date: Proflora 2025 Returns to Bogotá, Colombia, October 1-3 Mark your calendars and get ready for one of the most vibrant...
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