Campaign Promotes Giving Flowers on #GivingTuesdayNow

The American Floral Endowment is pleased to announce the launch of a new online campaign promoting Giving Flowers on #GivingTuesdayNow. This new campaign aims to promote a day of flower giving. The campaign coincides with #GivingTuesdayNow, a national day of giving to spread unity in response to the COVID-19 pandemic.

We know the challenges the industry faces right now. We’re here to help spread messages of the emotional benefits that flowers provide, such as reducing stress and improving emotional health while promoting flower buying.

Participating in the Giving Flowers on #GivingTuesdayNow campaign is easy and a great way to boost your pre-Mother’s Day sales.

Below are images that you can download and use as you wish. Simply right-click on each image and save to your computer, then upload images to your social media accounts on the days leading up to May 5th, and especially on the day of.

Along with sharing these high-resolution images, we recommend that you include your own messaging to bring consumers to your site to order flowers. If you have a special discount offer or if you want to promote contactless delivery, be sure to include the message that fits with your shop. Encourage sending love through flowers for family, friends, first responders, and essential employees all over. Whatever your unique messaging is, be sure to promote the national day of giving, #GivingTuesdayNow.

A few other ideas:

• Take photos to share on #GivingTuesdayNow, promoting the beautiful flowers being sent
• Encourage recipients to take a picture and post on social with the #GivingTuesdayNow hashtag
• Offer a discount for #GivingTuesdayNow
• Follow up with those that participate to remind them to send flowers on Mother’s Day
• Thank your customers for their support at this time. Let them know they are helping to keep your small business open.

We wish you much success during this most challenging time. We remain, #InThisTogether.