Floral patterns have come a long way since their association with fuss and frills. From pared-back nostalgic chintz to contemporary handdrawn or mural effects, bloomladen wallpaper is being reintroduced into our homes. Of course, florals haven’t always carried such appeal, but new materials, bright colours and subtly updated vintage […]
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Travis Rigby is a publisher and entrepreneur focused on growing the floral industry through media, data, and product innovation. With a journalism background from the University of Utah, he founded and led PosterGarden.com for 27 years before transitioning into floral publishing. Today, Travis is the publisher of Florists’ Review, one of the industry’s most historic and influential titles, which he relaunched in 2026 with a focus on rebuilding its audience and transforming it into a modern data-driven platform for advertisers and readers alike. At Florists' Review Media, he oversees a portfolio of floral brands including Florists’ Review, SuperFloral, Canadian Florist, Flora (UK), Australian Florist, and LivingFlowers.com.
