Author: Alex Frost

Prep for Success in 2021

As we enter the new year, we need to bring forth the same optimism and energy that was required during the spring and summer months of 2020. Read where to put your energy to maximize sales during this season…

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Why EVERY Florist Should Do Weddings

There is no doubt that a happy couple will always come back to you for all of life’s flower needs for the foreseeable future. This is valuable ongoing repeat recurring business, at 100 percent of the sale – much better than discounted incoming wire-service orders. Not to mention, the cost of customer acquisition is less because those clients are already your customers. […]

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