Author: Alison Ellis

From dried- or permanent-botanical arrangements, many consumers want to have “something that lasts”, but how should they be priced? We have your answer here…

Alison has worked with florists in private coaching sessions over the last several months, she has found herself repeating one message, “You have to ask for the sale.” Find out the importance of how to invite customers to buy what you are selling…

Five florists share how they’ve created relationships during the pandemic. Learn More…

Is everyone doing small weddings this year? Is this a trend or are small weddings and elopements here to stay?

Things have changed rapidly over the last few months. What was working for your business last year most likely won’t work the same way this year. Wedding-focused businesses may face

It may sound counterintuitive to look back to figure out how to move forward in your business, but now is the time to take stock in what you know to be true. Looking back to move forward has been my theme lately

There’s more than one path to becoming a professional florist. Some floral designers attend school to attain their floristry degrees while others may opt to earn professional credentials

Setting a few new goals – even two or three – can influence your success in 2020. Here’s an easy way to do it […]

Increased marketing efforts and expanded services can help increase corporate sales. Learn how […]