Author: Debra Prinzing

The COVID-19 pandemic and its theme of survival and resilience clearly altered the 2020 wedding landscape. Like many professional florists, designers are juggling refunds, redesigns, rescheduled dates and more. Learn how this group has learned to innovate…

Unlike most florists who head to a wholesaler with their shopping lists, Kailla Platt can usually be found in her garden clippers in hand. Learn more…

Olivia Rivas connects her sustainable values with an aesthetic that reflects the unique beauty of Northern California.

Valentine’s Day was a huge success for Sellwood Flower Co., a retail flower shop located in one of Portland, Oregon’s busy pedestrian-friendly neighborhoods. It felt like a fitting

A first for the American Flowers Week botanical couture series, with a new state and a new look: A prairie-inspired creation from Moníca Pugh, of Floras & Bouquets LLC in Sioux Falls, South Dakota

In 2018, Alison Grace Higgins, of Grace Flowers Hawaii in Honokaa, Hawaii, and her team created stunning male and female garments for American Flowers Week to highlight the vibrant

Sarah Pabody, of Triple Wren Farms, lives and breathes Dahlia at the farm she operates with her husband, Steve Pabody, in the northwest corner of Washington State. As a farmer-florist, she also runs Triple Wren Weddings,

Kim Herning, of Northern Lights Peonies in Fairbanks, Alaska, returns to share her second couture look expressing the unique character and beauty of the peonies she grows.

The playful and charming personalities that Tamara Hough posts on her Instagram feed (@morning.glory.flowers) capture the imagination as the perfect expression of American Flowers Week.