WOW-factor Holiday Gift Baskets
Tips for creating and marketing a bespoke collection of enticing holiday gifts. By Nita Robertson,...
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Author: FR Team
Marketing for the Holidays
Practical ideas for making the coming holiday season your busiest and most profitable ever. By...
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Designing a Table for Two in the Sea for the World Cup
With the theme of “Ocean Waves,” competitors were asked to create a table for two in the sea as...
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Colombian nursery industry is thriving
Colombia is well-known for its cut flowers, but did you know that the nursery industry is thriving...
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CalFlowers Wins The SAF Marketer of the Year Award
Each year the Society of American Florists honors the best in floral marketing with the coveted...
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Stars of the industry honored at SAF Phoenix 2023
On September 9 during the Society of American Florists’ 138th Annual Convention, the annual...
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Enter Our Latest Best in Blooms Design Contest
Sponsored by Alexandra Farms & Smithers-Oasis North America Submission for the Florists’...
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Holiday Trends 2023
Tips for decorating residential and commercial spaces in the latest styles. By Jill Brooke Holiday...
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25 Fantastic Small Business Saturday Ideas
It’s not too early to start ramping up for the holiday season, particularly Small Business...
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Fresh Fest: art, flowers and Jet Fresh Culture
This event was a captivating tribute to the artistry of flowers, shining a spotlight on the...
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Dahlia Mania
When it comes to the world of flowers, one species stands out as a true masterpiece of nature –...
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Strategies to Boost Millennial Interest in Floral Products
Marketing flowers to Millennials can be challenging so find ways to appeal to their values and...
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