FR Team | Florists' Review

Enticing Holiday Shoppers

Posted by FR Team | Nov 12, 2019 | Floral Events |

Check out the merchandising tips that will have customers flocking to your store this holiday season. Read on […]

Modern Armature Arrangement

Posted by FR Team | Nov 5, 2019 | Floral Tutorial Design of The Week |

Floral designer Erik Witcraft, AIFD, is back with another Florists’ Review exclusive video – this time showing us all how to create a modern armature arrangement! It’s edgy, it’s rustic, it’s fun to make, and above all, it’s pretty! Watch the video and learn how to make your own armature arrangement that you can sell or rent to your customers!

Meet Erik Witcraft AIFD, Florists’ Review Design Contributor

Posted by FR Team | Nov 5, 2019 | Floral Tutorial Design of The Week |

Meet Erik Witcraft, AIFD, a 24-year veteran floral designer par excellence in Portland, Oregon. He’s a regular floral design contributor to Florists’ Review magazine, and he will be providing great quick-and-easy techniques you can use to create awesome showstoppers that will not only add flair to your shop, but can be sold or rented for special party and event occasions. Erik promises within every video to provide you and your customers something special they don’t know they want until they see it! How divine! Now… meet Erik!

San Francisco Style

Posted by FR Team | Nov 1, 2019 | Main Theme Story |

Florists’ Review spotlights some of the brightest floral spots in the City by the Bay. Read more […]

The Journey To Fresh

Posted by FR Team | Oct 20, 2019 | Floral Columnists |

Maximizing cut flower vase life and consumer satisfaction requires an unwavering commitment to prescribed care and handling procedures from all parties along the way, from the farm to the florist – and even the consumer. Learn more […]

Gold Metal Ribbon Floral Tutorial

Posted by FR Team | Oct 16, 2019 | Floral Tutorial Design of The Week |

This versatile design provides myriad uses, functions and applications, and its crossover aesthetic makes it harmonious with a variety of décor styles. Floral design and photos by Stacey Carlton, AIFD, EMC Sponsored by Reliant Ribbon

On The Theme – October

Posted by FR Team | Oct 15, 2019 | On the Theme |

I love wine, wonderful food, a great location and interesting people, but for me, it’s not a party without the flowers! Read more of publisher Travis Rigby’s views on party work. […]

On The Theme – October

Posted by FR Team | Oct 12, 2019 | On the Theme |

I love wine, wonderful food, a great location and interesting people, but for me, it’s not a party without the flowers! Read more of publisher Travis Rigby’s views on party work. […]

“Technique” Materials and Suppliers

Posted by FR Team | Oct 6, 2019 | How-To Floral Designs |

NOUVEAU VERTICALby Hitomi Gilliam, AIFDBASIC:STRUCTURE Cylinders (9”), OASIS™ Floral Mesh (Silver), OASIS™ Bind Wire (Natural), OASIS® UGLU™ Adhesive Dashes, OASIS™ Bullion Wire (Silver) and OASIS® Water Tubes (4”) from...