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Author: FR Team

Modern Armature Arrangement

Floral designer Erik Witcraft, AIFD, is back with another Florists’ Review exclusive video – this time showing us all how to create a modern armature arrangement! It’s edgy, it’s rustic, it’s fun to make, and above all, it’s pretty! Watch the video and learn how to make your own armature arrangement that you can sell or rent to your customers!

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Meet Erik Witcraft AIFD, Florists’ Review Design Contributor

Meet Erik Witcraft, AIFD, a 24-year veteran floral designer par excellence in Portland, Oregon. He’s a regular floral design contributor to Florists’ Review magazine, and he will be providing great quick-and-easy techniques you can use to create awesome showstoppers that will not only add flair to your shop, but can be sold or rented for special party and event occasions. Erik promises within every video to provide you and your customers something special they don’t know they want until they see it! How divine! Now… meet Erik!

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The Journey To Fresh

Maximizing cut flower vase life and consumer satisfaction requires an unwavering commitment to prescribed care and handling procedures from all parties along the way, from the farm to the florist – and even the consumer. Learn more […]

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On The Theme – October

I love wine, wonderful food, a great location and interesting people, but for me, it’s not a party without the flowers! Read more of publisher Travis Rigby’s views on party work. […]

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On The Theme – October

I love wine, wonderful food, a great location and interesting people, but for me, it’s not a party without the flowers! Read more of publisher Travis Rigby’s views on party work. […]

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