Eight Gift-worthy Books Your Store Needs
By Jill Brooke Summer’s heating up—and so is the book scene. While your customers are chasing...
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Author: Jules Lewis Gibson
Proflora 2025: Explore. Connect. Experience the Magic.
Every two years, Bogotá transforms into the heart of the global floral industry—and in 2025, that...
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That Flower Feeling Appoints New Board Members
San Marcos, CA – That Flower Feeling, the digital-first marketing association dedicated to making...
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Agility Isn’t Optional
If there’s one thing the last few years have taught us in the floral industry, it’s this: agility...
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Enter FR’s 2025 Autumn Wedding Contest
We are excited to see your most stunning fall wedding creations and share them with our readers!...
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Invest in Yourself to Up Your Business Savvy
Our comprehensive guide to business education features 25 incredible courses available for FREE....
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2025 R.I.S.E. to Support Fundraising Campaign Surpasses Goal
The American Floral Endowment (AFE) is thrilled to announce that their annual...
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Using Cut Flowers to Improve Emotional Health
“For more than 5,000 years, people have been growing flowers, not only for their beauty, but...
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New Survey Reveals U.S. Floriculture Industry’s Push Toward Sustainability—and the Opportunities Ahead
For Immediate ReleaseAlexandria, Virginia – July 16, 2025 A newly released survey led by...
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Retail Revival
Is your flower shop in need of a makeover? By Kat Castagnoli, AIFD For florists, the shop space is...
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Rosaprima & Floraprima Announce the 2025 New Variety Launch
July 21st – August 3rd, 2025 | United States Nationwide at Participating Wholesalers Rosaprima and...
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US: Rose of Sharon Floral Design Studio featured in Arkansas Museum exhibition
Althea Wiles, Northwest Arkansas floral designer and creative director of Rose of Sharon Floral...
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