Julia-Marie Schmitt | Florists' Review

FLOWERS TO WEAR

Posted by Julia-Marie Schmitt | Jan 21, 2021 | Florist Book Club |

The floral art form that is “botanical couture” has captured the imaginations of both floral designers and consumers around the world and Flowers to Wear has it all! Read more…

Pop-art Centerpiece

Posted by Julia-Marie Schmitt | Jun 8, 2020 | How-To Floral Designs, Video |

Today, it is up to every designer to embrace his or her voice while reducing the creative noise. This fun “pop-art” centerpiece allows one to see possibilities in the most unusual places.

Question of the Month

Posted by Julia-Marie Schmitt | Aug 28, 2019 | Florist Spotlight |

How big of a trend is “floral couture” in your shop and among your customers? If you sell “wearable florals,” what items are the most popular? Or is this trend something that we, as florists, are just entertaining ourselves with?

Floral Arrangements Inspired by Nature

Posted by Julia-Marie Schmitt | Jul 4, 2019 | Creativity & Education |

LEA ROMANOWSKI, AIFD, CAFA, CAFD Designing on the Edge Calgary, Alta. Canada. A floral jack-of-all-trades, floral artist and educator Lea Romanowski, AIFD, CAFA, CAFD, owner of Designing on the Edge in Calgary, Alta. Canada

Question Of The Month

Posted by Julia-Marie Schmitt | Jun 19, 2019 | Florist Spotlight |

We offer a monthly subscription service, and one client sends her subscription arrangement to someone in the community anonymously each month. Every month a shocked recipient asks who sent them flowers

Smithers Oasis

Posted by Julia-Marie Schmitt | Jun 7, 2019 | Creativity & Education |

This progressive florist’s mix of modern products, attitudes and values resonate with today’s consumers, proving that, when done right and managed well, brick-and-mortar flower shops can still survive and thrive.