For the creative types, happy accidents give birth to beautiful designs. Thanks to over spraying, “metallic leaf” is created, providing floral designers with endless applications.
For Shean Strong, a 31-year-old former biochemistry major working toward becoming a doctor dramatically changed career paths and became a floral designer, finding that, for him, wedding
Every floral designer’s hope is to create a signature style, something that is unique to him or her. When we see wire masterfully crafted into a piece of art, one person immediately comes to mind
For as long as man has sported a buttonhole in his jacket lapel, he has had an opportunity to wear a flower. In recent years, thanks to the emergence of floral jewelry, the standard
A floral “jack-of-all-trades” for the past 20 years, Lisa Belisle,AIFD, CF, owner of Flora Elements Education and Design in Delafield, Wis., has worked in every aspect of the floral industry from management to wholesale
Whoever said “It takes a village” must have had Happy Canyon Flowers in Denver, Colo., in mind. This unique gift store boutique is a successful niche business model founded on out-of-the-box retail
Life has a way of putting us on a journey, altering our course and providing us with opportunities that lead us to our true passion. For Adam Havrilla, AIFD, PFCI, ICPF,
Meet the multitalented Thaddeus Servantez, AIFD, CFD, owner of Westminster Flowers & Gifts in the Denver, Colo. suburb of Westminster, who will be Main Stage Presenter at the American Institute of Floral Designers’ (AIFD) 2020 Symposium “Vision” in Chicago (July 2-7). Read more […]
Check out how floral designers across North America are mixing different types of botanical materials to create exciting floral designs for consumers while opening exciting new avenues of creativity for themselves. Read more […]
Discover how Jorge Uribe, AIFD, EMC, owner of Urban Floral in Wolcott, Conn., strengthens his creative muscles and where he gets his creative inspiration from. [Read more …]
