Author: Kat Castagnoli

Permanent Happy Hour

Like so many others, Robert Carroll was forced to close the doors to Felice Design Studio in mid-March due to COVID-19. “We decided to design a series of permanent floral arrangements to brighten homes during this dark time,” so Carroll created the “Happy Hour Collection”. Cheers and more info here…

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Everlasting Beauty

It used to be easy for florists to spot a “silk” flower a mile away. Not anymore. Permanent Botanicals are designed with such high quality that they not only look exactly like their fresh counterparts but also feel and, in some cases, smell just like them. Read more…

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Sympathy Reimagined

With strict limitations in place as a result of COVID-19, the sympathy flower business has changed dramatically. Gone are the days of large church services, gravesite gatherings or celebrations of life. They’re now replaced, largely, by Learn More…

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Creative Colaboration

With millions of florists and wedding vendors facing debilitating business losses, the creatives you’re about to meet opted to band together, rather than struggle alone, and forge their own unique collaborations.

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