Travis Rigby, with his journalism background from the University of Utah, first made a significant impact by founding and leading PosterGarden.com for 27 years. Transitioning to floral journalism, he served as the editor of Florists' Review Magazine, shaping industry perspectives. Currently, as president of FlowerBox.com and publisher at WildFlower Media Inc., Travis continues to innovate at the intersection of technology and floriculture.
‘The Genius of Flowers’
A new book, by our very own Jill Brooke, elevates florists—and the power of blooms.
How Florists Can Stay Calm During Wedding Season Chaos
Long hours, missing flowers, weather changes, transport issues, setup stress, and emotional clients can turn even the most exciting event into a pressure-filled week.
Twenty-year-old Fleur van den Berg works at her parents’ farm. Her younger brother, sister, grandfather and grandmother also lend a hand at the family business in Est, Gelderland, which mainly grows indoor and garden hydrangeas.
