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Floral Tutorial Design of The Week Articles

Transparent Ring Bouquet and Boutonniere

A contemporary design for a hipster bride or an adventurous prom-goer who want an unconventional bouquet, check out this decorative architectural aesthetic from Erik Witcraft, AIFD, CFD…

Stand Up, Stand Out

Every floral designer needs to know how to create a standing easel design that will serve the expressive needs of a memorial or funeral service with beauty, elegance, and dramatic impact. See how here…

Artful Rose Necklace

This versatile, intricate piece of floral jewelry is simple, fast to create and offers high profit potential. Watch here…

#frombudtoopenbloom

As part of the celebratory release of From Bud to Open Bloom, the company presents this Q&A session with David J.C. Austin himself. A great interview to start the new year. We hope you enjoy…

Small Designs

Anyone who has entered a floral design competition or taken part in an in-person evaluation for a floral design credential knows that “flowers to wear” is a commonly tested category. Careful consideration of line and depth is the key to winning designs in this category. Read more here…

Small Designs

Small Designs

Anyone who has entered a floral design competition or taken part in an in-person evaluation for a floral design credential knows that “flowers to wear” is a commonly tested category. Careful consideration of line and depth is the key to winning designs in this category. Read more here…

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Champagne Soirée

Champagne Soirée

If the holiday season is a time for entertaining at your home and/or office, this dazzling design, by Erik Witcraft, AIFD, CFD, will make a dramatic and elegant statement for you! See more…

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Classic Armature Arrangement

Classic Armature Arrangement

For this modern compact vase arrangement, floral designer @Erik Witcraft, AIFD, CFD, designed a wire armature that is both decorative and functional: It adds a touch of glamour to the composition while supporting the placement of the flowers’ stems. Learn More…

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The Softer Side of Autumn

The Softer Side of Autumn

The spirit and ambiance of the autumn season can be communicated with more than the traditional seasonal flowers and colors, as demonstrated in this contemporary centerpiece by floral designer and business consultant @Frank Blanchard, AIFD, CFD. Learn More…

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Moroccan-inspired Boho Centerpiece

Moroccan-inspired Boho Centerpiece

The rich golden yellow hues of Moroccan spices, such as saffron, turmeric and mustard, pair beautifully with mahogany foliage in this exotic Moorish-influenced centerpiece with a trendy bohemian touch designed by Erik Witcraft, AIFD, CFD. Learn more…

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Classic Armature Vase Arrangement

Classic Armature Vase Arrangement

Vase arrangements are often easier to create and flower placements are more secure when a designer uses an armature over the opening of the container. In this arrangement of glorious pink ‘Tsumugi’ Wabara Garden Roses from Alexandra Farms, floral designer Erik Witcraft, AIFD, creates an armature with Oasis Aluminum Wire and Oasis Beaded Wire that is both functional and decorative, READ MORE…

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Modern Monochromatic Bouquet

Modern Monochromatic Bouquet

Building “architecture” into a bridal bouquet can help elevate a simple cascading bouquet into something truly spectacular and modern. @Erik Witcraft AIFD @Rio Roses

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Blush “Traveling” Centerpiece

Blush “Traveling” Centerpiece

In this collection, which features fabulous blooms from @Equiflor/Rio Roses and sustainable, ecofriendly containers from @FlowerBox, floral designer Erik Witcraft, AIFD, CFD, creates a “triptych” centerpiece. Lean How!

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