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Supply Chain

165 posts

Original reporting and insights on sourcing, production, logistics, distribution, and the movement of flowers through the marketplace.

Frog Hollow farm

American Grown Flower Month Emphasized Value in Partnership and Conversation

The relationships built between local flower farmers and florists are opportunities for growth, education and success between both sectors.
Royal FloraHolland

Decline in Units Handled During Peak Period at Royal FloraHolland

Following Easter, there was a notably longer gap before the next major peak day, further compressing the period of intense trading activity.

How Canadian Florists Can Support their Fellow Flower Farmers

Several flower farms across Canada were interviewed to better understand what would enhance florist–farmer relationships.

All Hands on Deck for Peak Season at Dutch Farm

Twenty-year-old Fleur van den Berg works at her parents’ farm. Her younger brother, sister, grandfather and grandmother also lend a hand at the family business in Est, Gelderland, which mainly grows indoor and garden hydrangeas.

The Power of Proximity: Why Florists Should Build Real Relationships with Grower-Direct Suppliers

If you want your business to evolve — not just operate — this is where you start.
  • FR Team
  • March 4, 2026
  • 441 views
  • 2 minute read

NGB Announces 2026 Green Thumb Award Winners

DOWNERS GROVE, IL — National Garden Bureau (NGB) is proud to announce…
  • FR Team
  • December 29, 2025
  • 597 views
  • 1 minute read

Floraprima Introduces the Poppy Collection

Delicate, expressive, and emotionally resonant—the poppy is a flower unlike any other.…
  • FR Team
  • November 9, 2025
  • 248 views
  • 2 minute read

Rosaprima wins “Best in Show”

Rosaprima is proud to announce that they have won “Best in Show”…

Two Alexandra Farms Garden Rose Varieties Earn Ribbons

Two Alexandra Farms Garden Rose Varieties Earn Ribbons at SAF’s 2025 Outstanding Varieties…
roselily

Roselily: A Double Bloom That Doubles Your Design Potential

For florists, innovation often begins with the flowers themselves. The Roselily—a groundbreaking…