How Florists Can Capitalize on the 4th of July Holiday

By embracing current trends and creating holiday-specific offerings, flower shops can transform Independence Day into a valuable summer sales event.

Time is Running Out: Submit Your Pets and Petals Photos

Florists’ Review is seeking 2026 Pets and Petals submissions by May 15.

What Gen Z Wants from Flowers: New National Consumer Research

Gen Z moves seamlessly between digital inspiration and in-person purchasing. Retail strategy must reflect both.

Floral Trends Forecast 2026: A Year of Fearless Design 

Annually, we announce our Trends Forecast not as a box to place designers in, but as a mirror held up to the flower industry. Where is our focus? How can we push ourselves? What visual language are we speaking this year as a global community? To answer these questions, we look to designers from around the world.

The Art (and Algorithm) of Valentine’s Day 2026 

How AI, sustainability and emotional design are transforming one of the industry’s…

Art in Bloom Museum Events

By Jill Brooke Every spring, something magical happens inside America’s great museums.…

Guided by Nature 

Korean floral design beckons tranquility in a hectic world.  By Bianca Bina …
floral headpiece tutorial

Crowning Glory: Explore the Art of Headpieces

Floral design and text by  Julia Prokhorova, AIFD, CFD, TMF | Wild Veggie…

Fashion and Floral Design 

Exploring the beauty of wearing blooms By Molly Lucille  The flower industry…
afe girl in greenhouse

AFE 2025-26 educational grants fueling growth

September 10, 2025 Supporting education that inspires, informs and prepares the floral…