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Industry News

752 posts

The latest news, press releases, and updates from across the global floral industry—curated to keep professionals informed, connected, and ahead of what’s happening.

© Aleksandra Flak, House of Flowers, and The Rouge Flower

2026 Iconic Hydrangea Challenge Winners Announced

Florists interpreted the theme in their own creative ways, demonstrating how hydrangeas can take centre stage or complement other floral elements to create impactful designs across different styles and occasions.

FR Team
September 6, 2026
166 views
2 minute read

2026-2027 AFE Research Funding Addresses Industry Challenges

These projects address pressing challenges in floriculture and are intended to give growers practical, research-based solutions for the future.

FR Team
September 6, 2026
110 views
6 minute read

SAF Names 2026 Marketer of the Year

The award, presented at SAF’s 141st Annual Convention, highlights a marketing strategy that goes well beyond traditional floral promotion.

FR Team
September 6, 2026
134 views
4 minute read

Suntory Flowers Appoints Retail Market Development Director

Rebecca Lusk brings more than 25 years of experience optimizing the grower-to-retail pipeline, including roles at Dümmen Orange and, more recently, McHutchison.

FR Team
September 6, 2026
102 views
2 minute read

San Francisco Flower Market Receives SAF’s Century Award

The market received the honor Aug. 20 at the Stars of the Industry Awards Ceremony, held during SAF’s 141st annual convention in Amelia Island, Florida.

FR Team
September 6, 2026
100 views
2 minute read

First Clock Successfully Migrated for Floriday Auctioning

The technical migration of clock N5 is an important milestone, but definitely not the final step. Over the coming weeks, Royal FloraHolland will be migrating the other clocks step by step.