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Industry Event News

240 posts

Industry news, announcements, and updates about floral events, trade shows, conferences, and community gatherings.

© Aleksandra Flak, House of Flowers, and The Rouge Flower

2026 Iconic Hydrangea Challenge Winners Announced

Florists interpreted the theme in their own creative ways, demonstrating how hydrangeas can take centre stage or complement other floral elements to create impactful designs across different styles and occasions.

FR Team
September 6, 2026
166 views
2 minute read

SAF Names 2026 Marketer of the Year

The award, presented at SAF’s 141st Annual Convention, highlights a marketing strategy that goes well beyond traditional floral promotion.

FR Team
September 6, 2026
134 views
4 minute read

Suntory Flowers Appoints Retail Market Development Director

Rebecca Lusk brings more than 25 years of experience optimizing the grower-to-retail pipeline, including roles at Dümmen Orange and, more recently, McHutchison.

FR Team
September 6, 2026
102 views
2 minute read

San Francisco Flower Market Receives SAF’s Century Award

The market received the honor Aug. 20 at the Stars of the Industry Awards Ceremony, held during SAF’s 141st annual convention in Amelia Island, Florida.

FR Team
September 6, 2026
100 views
2 minute read

SIFLOR 2026 Set for November in Colombia

The agenda will focus on plant health, artificial intelligence (AI), bioinputs, automation, Agriculture 4.0, and leadership.

RSS Feed
August 23, 2026
180 views
2 minute read

California Spring Trials Set for April 2027

This key industry event for brokers, growers, and retailers will again be held at multiple locations across California, offering an exclusive preview of upcoming ornamental and edible plant introductions.

RSS Feed
August 23, 2026
185 views
1 minute read

Colombian Flowers Join Fernandina Beach Community

The initiative builds on an activity Flowers of Colombia introduced at the SAF Annual Convention last year, when convention attendees were invited to create arrangements that could be shared beyond the event itself.

RSS Feed
August 23, 2026
194 views
4 minute read

Gift for Life Board Reports Strong Mid-Year Progress

Through fundraising events, strategic partnerships, and industry engagement, Gift for Life demonstrates the collective power of the industry to make a lasting difference.

RSS Feed
August 23, 2026
103 views
2 minute read

Red Kennicott honored with 2026 Distinguished Service Award

The award will be presented during the Fun ‘N Sun 2026 Floral Convention in Pasadena, California, marking the return of CalFlowers’ Distinguished Service Award after more than a decade.

FR Team
July 12, 2026
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296 views
3 minute read

Flowers of Colombia Celebrates America’s 250th Anniversary

The relationship between Colombia and the U.S. has flourished through decades of trust, shared values and mutually beneficial trade. Flowers have become part of that story.