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Florist Book Club Articles

Book Review: Strange Bright Blooms

Strange Bright Blooms A History of Cut Flowers This just-released book explores the social ramifications of cut flowers and the floriculture industry throughout history. At a whopping 324 pages, comprising 90 stunning color plates and 20 halftones, Strange Bright...

Flower Flash

A new book from celebrated New York City florist Lewis Miller showcases his famous “Flower Flash” floral installations. By Jill Brooke, founder FlowerPowerDaily.com Renowned floral designer Lewis Miller calls himself a “story- teller through the art of...

KOREAN COCOJI

In Korea, traditional flower arranging—Cocoji—is reflective of the Korean people’s nature and artistic aesthetic. Learn this intricate, yet simple floral design and discover the history of this 2,000 year old art form here…

FLOWERS TO WEAR

The floral art form that is “botanical couture” has captured the imaginations of both floral designers and consumers around the world and Flowers to Wear has it all! Read more…

KOREAN COCOJI

KOREAN COCOJI

In Korea, traditional flower arranging—Cocoji—is reflective of the Korean people’s nature and artistic aesthetic. Learn this intricate, yet simple floral design and discover the history of this 2,000 year old art form here…

FLOWERS TO WEAR

FLOWERS TO WEAR

The floral art form that is “botanical couture” has captured the imaginations of both floral designers and consumers around the world and Flowers to Wear has it all! Read more…

Italian Floral Artistry

Italian Floral Artistry

From acclaimed Italian floral designer, educator and author, Flavia Bruni, CFD, EMC, Italian Floral Artistry is a book like no other. Showcased in Italian Floral Artistry are 29 of the most available genera of commercially grown cut flowers, along with fun facts and other useful information. Read more…

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Impermanent

Impermanent

In this inspirational concept-driven book, two of America’s most visionary floral artists collaborate to visually interpret 21 thought- provoking words that are close to their hearts and souls. Read more…

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Flower Arranging

Flower Arranging

This brand-new, completely redesigned volume of Flower Arranging builds on the original best-selling edition, which has been the ultimate and preeminent book of basic floral design instruction in the world since 2007. Learn more…

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Slow Flowers Journal

Slow Flowers Journal

The spectacular new book from Debra Prinzing, Seattle-based author and founder of the “Slow Flowers Movement,” shines a light on the leaders, best practices, floral artistry and creative experiences that are changing the floral marketplace via locally and sustainably grown flowers.

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Artistic Floral Design 2020

Artistic Floral Design 2020

Artistic Floral Design 2020—a first-of-its-kind collaboration between the American Institute of Floral Designers (AIFD) and WildFlower Media— showcases the awe-inspiring floral design virtuosity of 24 gifted AIFD-accredited botanical artists from around the world.

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