Florist Book Club Articles

In Korea, traditional flower arranging—Cocoji—is reflective of the Korean people’s nature and artistic aesthetic. Learn this intricate, yet simple floral design and discover the history of this 2,000 year old art form here…

FLOWERS TO WEAR

The floral art form that is “botanical couture” has captured the imaginations of both floral designers and consumers around the world and Flowers to Wear has it all! Read more…

Italian Floral Artistry

From acclaimed Italian floral designer, educator and author, Flavia Bruni, CFD, EMC, Italian Floral Artistry is a book like no other. Showcased in Italian Floral Artistry are 29 of the most available genera of commercially grown cut flowers, along with fun facts and other useful information. Read more…

Slow Flowers Journal

Oct 24, 2020

The spectacular new book from Debra Prinzing, Seattle-based author and founder of the “Slow Flowers Movement,” shines a light on the leaders, best practices, floral artistry and creative experiences that are changing the floral marketplace via locally and sustainably grown flowers.

Artistic Floral Design 2020

Oct 2, 2020

Artistic Floral Design 2020—a first-of-its-kind collaboration between the American Institute of Floral Designers (AIFD) and WildFlower Media— showcases the awe-inspiring floral design virtuosity of 24 gifted AIFD-accredited botanical artists from around the world.