Creativity & Education Articles

Florists’ Reviews Autumn Wedding Contest

Enter our latest contest by sharing your autumn wedding work According to The Knot and WeddingWire, October and September are the most popular months for weddings (No. 1 and No. 2, respectively), surpassing June (No. 3) for the past several years! So,...

Creating “That Flower Feeling”

A spectacular new marketing campaign, with the goal of increasing cut flower consumption in the U.S., provides assets that individual businesses in the flower industry can use in their own marketing efforts. In January of this year, CalFlowers, The...

Garden Rose Nuptial Arch

An artful mingling of commercially grown garden roses and foraged materials creates a stunning natural yet elegant aesthetic. Floral design and text by Patience Pickner, AIFD, CFD, PFCI Photography and Videography by Cassandra Scholl Model: Jenna Vaad...

Terraced Rock Garden

How to create a distinctive and artistic floral design that mimics a multidimensional rock-wall garden, in miniature. Floral design, photos, video and text by Donald Yim, AIFD, CFD, PFCI Smithers-Oasis Design Director Sponsored by Smithers-Oasis North America The...

Creating “That Flower Feeling”

Creating “That Flower Feeling”

Jul 31, 2022 | Creativity & Education

A spectacular new marketing campaign, with the goal of increasing cut flower consumption in the U.S., provides assets...

Garden Rose Nuptial Arch

Garden Rose Nuptial Arch

Jul 29, 2022 | Creativity & Education, How-To Floral Designs

An artful mingling of commercially grown garden roses and foraged materials creates a stunning natural yet elegant...

Terraced Rock Garden

Terraced Rock Garden

Jul 28, 2022 | Creativity & Education, How-To Floral Designs

How to create a distinctive and artistic floral design that mimics a multidimensional rock-wall garden, in miniature....

Florist Spotlight

Florist Spotlight

Jul 18, 2022 | Creativity & Education, Florist Spotlight

Stacey Bal Carlton, AIFD, CFD, EMC The Flora Culturist Chicago, Ill. How did you get...

Enter the latest Best in Blooms Design Contest

Enter the latest Best in Blooms Design Contest

Jul 13, 2022 | Contests and Submissions, Creativity & Education

Submission for the Florists' Review BEST IN BLOOMS September 2022 Contest Selecta One...

American Grown Flowers

American Grown Flowers

Jul 11, 2022 | Creativity & Education, Floral Events, Main Theme Story

Cut flowers produced in the U.S. are favored by a growing number of consumers. Discover...

Floating Flowers

Floating Flowers

Jul 10, 2022 | Creativity & Education, How-To Floral Designs

There are many ways to design “pool floats”; this one is fast, easy and budget friendly....

In Season:Dahlia

In Season:Dahlia

Jul 3, 2022 | Creativity & Education, Floristry Business

By Tonneli Grüetter Amanda Rodgers: Bouquet Atlanta The time to rejoice is...

“Best in Blooms”

“Best in Blooms”

Jul 2, 2022 | Contests and Submissions, Creativity & Education

Meet the winner and finalists in the “American-grown” edition of FR’s bimonthly...

Peony

Peony

Jun 28, 2022 | Creativity & Education, Floristry Business

“The Queen of Flowers” by Carrie Wilcox, EMC BOTANICAL NAME Paeonia lactiflora COMMON...

Aloha Love

Aloha Love

Jun 28, 2022 | Creativity & Education, How-To Floral Designs

Younger consumers are discovering—and loving—tropical flowers, and showing their...

Growing the Houseplant Market: Part 2

Growing the Houseplant Market: Part 2

Jun 27, 2022 | Creativity & Education, Floral Trends

FR presents the second in our exclusive three-part series examining the Floral...

Marketing to Gen Z

Marketing to Gen Z

Jun 26, 2022 | Creativity & Education, Floristry Business

What you need to know to reach this next generation of consumers. By Andrew Joseph With...

Destination Weddings and Events

Destination Weddings and Events

Jun 20, 2022 | Creativity & Education, Floristry Business, Main Theme Story

Tips for landing exciting design jobs—both big and small—outside of your market area. By...

Roselily® Series is the Gold Standard of Double Lilies

Roselily® Series is the Gold Standard of Double Lilies

Jun 13, 2022 | Creativity & Education

With top-level features such as substantially more petals, pollen-free, mild fragrance,...

The Evolution of the Garden Rose

The Evolution of the Garden Rose

Jun 13, 2022 | Creativity & Education, Main Theme Story

By Nita Robertson, AIFD, CFD With their incredible beauty and undeniable fragrance,...

Pets and Petals

Pets and Petals

Jun 6, 2022 | Creativity & Education, Main Theme Story

By Nita Robertson, AIFD, CFD Flowers aren’t just for humans; animals love them too!...

Red Twig Farms: Everyone’s Farm

Red Twig Farms: Everyone’s Farm

Jun 6, 2022 | Creativity & Education, Main Theme Story

Red Twig Farm located in New Albany, Ohio Red Twig Farms (RTF) is no longer just an...

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