

Creating “That Flower Feeling”
A spectacular new marketing campaign, with the goal of increasing cut flower consumption in the U.S., provides assets...
A spectacular new marketing campaign, with the goal of increasing cut flower consumption in the U.S., provides assets...
An artful mingling of commercially grown garden roses and foraged materials creates a stunning natural yet elegant...
How to create a distinctive and artistic floral design that mimics a multidimensional rock-wall garden, in miniature....
Stacey Bal Carlton, AIFD, CFD, EMC The Flora Culturist Chicago, Ill. How did you get...
Submission for the Florists' Review BEST IN BLOOMS September 2022 Contest Selecta One...
Cut flowers produced in the U.S. are favored by a growing number of consumers. Discover...
There are many ways to design “pool floats”; this one is fast, easy and budget friendly....
By Tonneli Grüetter Amanda Rodgers: Bouquet Atlanta The time to rejoice is...
Meet the winner and finalists in the “American-grown” edition of FR’s bimonthly...
“The Queen of Flowers” by Carrie Wilcox, EMC BOTANICAL NAME Paeonia lactiflora COMMON...
Younger consumers are discovering—and loving—tropical flowers, and showing their...
FR presents the second in our exclusive three-part series examining the Floral...
What you need to know to reach this next generation of consumers. By Andrew Joseph With...
Tips for landing exciting design jobs—both big and small—outside of your market area. By...
With top-level features such as substantially more petals, pollen-free, mild fragrance,...
By Nita Robertson, AIFD, CFD With their incredible beauty and undeniable fragrance,...
By Nita Robertson, AIFD, CFD Flowers aren’t just for humans; animals love them too!...
Red Twig Farm located in New Albany, Ohio Red Twig Farms (RTF) is no longer just an...