Floral Trends Articles

Growing the Houseplant Market: Part 2

FR presents the second in our exclusive three-part series examining the Floral Marketing Fund’s “Consumer Houseplant Purchasing Report 2021.” By Andrew Joseph Coordinated by the Floral Marketing Fund (FMF), the “Consumer Houseplant Purchasing Report 2021”...

Modern Boutonnière Styles

Wearable flowers for men have become more dramatic, daring, creative, stylish and personal. It’s about time! By Nita Robertson, AIFD, CFD Boutonnières have really changed in recent years. Now there are so many ways to make them modern and stylish, personalize them,...

Wedding Dress Trends 2022

Wedding Dress Trends 2022 And Beautiful Bouquets Designed to Coordinate with Each Style By Nita Robertson, AIFD, CFD Contributor: Jen Campbell, Green Wedding Shoes Collaborating with Jen Campbell, editor and creative director of the Green Wedding...

Graduation Flower Trends

By Tonneli Grüetter Graduation season is quickly approaching. A sharp uptick in demand for flowers and décor is expected, with many students returning to in-person graduation ceremonies and parties.  For many florists, capturing extra customers during graduation...
Social Media Trends for 2021

Social Media Trends for 2021

Talkwalker & HubSpot release a new report revealing how to be more successful with social media during—and following—the era of COVID. Now, more than ever, a sound social media approach can save a business in today’s COVID-19 climate. Read how…

read more
Permanent Happy Hour

Permanent Happy Hour

Like so many others, Robert Carroll was forced to close the doors to Felice Design Studio in mid-March due to COVID-19. “We decided to design a series of permanent floral arrangements to brighten homes during this dark time,” so Carroll created the “Happy Hour Collection”. Cheers and more info here…

read more

florists' review

For all the latest industry news, contest announcements, new product introductions and much more join our weekly newsletter club.

Your information is safe with us! We do not sell or trade our customer’s data with third parties.