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Florist Spotlight Articles

Shean Strong

Shean Strong

For Shean Strong, a 31-year-old former biochemistry major working toward becoming a doctor dramatically changed career paths and became a floral designer, finding that, for him, wedding

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Behind the Blooms on The Big Flower Fight

Behind the Blooms on The Big Flower Fight

It’s been a decade since the last competitive floral design show made it to American television – the last being Logo TV channel’s The Arrangement. Many floral aficionados would argue that it’s been 10 years too long.

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Happy Canyon Florist

Happy Canyon Florist

Whoever said “It takes a village” must have had Happy Canyon Flowers in Denver, Colo., in mind. This unique gift store boutique is a successful niche business model founded on out-of-the-box retail

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Instagrammer of the month – May

Instagrammer of the month – May

He’s been the mayor of the small town of Clayton, N.C., since 2003. But Jody McLeod, AIFD, NCCPF, is also a longtime florist who’s been in the retail floral industry as a shop owner

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Bart Hassam Respecting the Flower

Bart Hassam Respecting the Flower

In the floral industry, many of our “rock stars” are internationally renowned designers and “World Cup” champions. When we are in their presence, there is a sense of awe and hero worship.

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