Advertisement

Main Theme Story Articles

2025 Holiday Trends

2025 Holiday Trends

Big bows, bold blooms and vintage vibes capture the spotlight. By Kat Castagnoli, AIFD, CCF In a season brimming with...

read more
“Green” Weddings

“Green” Weddings

These florists inspire us to adopt more eco-friendly and sustainable practices for wedding designs. By Kat Castagnoli,...

read more
Beyond the Bouquet

Beyond the Bouquet

How florists are breaking the boundaries of personal flowers. By Molly Lucille Bridal bouquets have adorned wedding...

read more
Managing Mother’s Day

Managing Mother’s Day

Make the most of this lucrative holiday. By Nita Robertson, AIFD Mother’s Day is just around the corner. Are you ready...

read more

florists' review

For all the latest industry news, contest announcements, new product introductions and much more join our weekly newsletter club.

Your information is safe with us! We do not sell or trade our customer’s data with third parties.