For florists, innovation often begins with the flowers themselves. The Roselily—a groundbreaking hybrid developed in...
A team of researchers at Bangladesh Agricultural University (BAU) has discovered an innovative way to nearly double...
Your Chance to Win BIG & Support Our Industry! Your Chance to Win Big is Here! We're kicking off our exciting...
The Black Dahlia flower embodies a rare blend of beauty, depth, and story. Though no dahlia is truly black, these...
Every two years, Bogotá transforms into the heart of the global floral industry—and in 2025, that pulse beats stronger...
San Marcos, CA – That Flower Feeling, the digital-first marketing association dedicated to making flowers an essential...
If there’s one thing the last few years have taught us in the floral industry, it’s this: agility isn’t...
The American Floral Endowment (AFE) is thrilled to announce that their annual fundraiser, R.I.S.E. to...
