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Party & Event News Articles

Jet Fresh Flower Distributors Partners with Details Flowers Software

Jet Fresh Flower Distributors is proud to announce its partnership with Details Flowers. The wholesaler, importer and distributor located in Miami, Fla. is working together with the floral software company encouraging flower buying within the platform.The Details...

‘Selling emotions’ helps Seattle florist stay in business through pandemic

A survey by American Express, shows 81% of business owners say the benefits of owning a business still outweigh the challenges. Jean Louise Paquin-Allen of Juniper Flowers agrees, she knows she is selling more than just flowers to her customers. Read more here…

Celebrating 40 years

Bruce A. Chester, owner of Martha E. Harris Flowers and Gifts in Madison Park is celebrating the shop’s 40th Anniversary! To show his gratitude, he wants supportive community to be a part of the celebrations. Read more…

A startup florist worried the pandemic would kill her business; delivering surprise bouquets helped it thrive

Lisa Wiencek had just started FloraLore, a floral design company when COVID hit. Instead of letting discouragement get the best of her, she launched a Community Uplift Project. Read how this Florist found a way to bring joy, and in the process keeps her business going, here…

REVIEW: ‘Full Bloom’ is Pretty But With Thorns

REVIEW: ‘Full Bloom’ is Pretty But With Thorns

Full Bloom, an HBO Max original floristry competition show hosted by celebrity florists Simon Lycett , Elizabeth Cronin, and Maurice Harris. The show’s eight episodes see ten florists competing for a grand prize through two types of contests: short individual designs and team contests to create massive floral sculptures. Read more…

She taught herself to be a florist by watching YouTube

She taught herself to be a florist by watching YouTube

Wanting to do more than just type with her hands, Mallory Browne made her dream of being a florist come true and also got a spot on HBO’s “Insecure.” Known as “Mallory With the Flowers’’ on Instagram, Mallory Browne has virtually documented her journey as a self-taught florist. Read more…

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