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“ROOTS” AIFD Symposium Recap

AIFD’s spectacular 2022 National Symposium By Nita Robertson, AIFD, CFD Photo credit to AIFD® Official Photographer, Nico Alsemgeest “ROOTS,” the 2022 National Symposium of the American Institute of Floral Designers (AIFD), took place July 4-8, at the Caesars...

Red Twig Farm Focuses on Quality vs. Quantity

Red Twig Farm is a six-acre specialty cut flower and woody farm in New Albany/Johnstown Ohio. "We try to stay more of a niche farm focusing on our quality over volume,” says Lindsey McCullough. “We have dabbled in many flowers but decided it was best to focus on those...

Ecuador Update: Lasso cut fuel prices, protesters lift some blockades, but the economy still largely halted

Protests in Ecuador are still ongoing, but talks between president Guillermo Lasso and the indigenous association CONAIE  have started. Ecuadorian flower association Expoflores have been constantly sharing on Twitter the damages that protests and protesters have been...

How Farmgirl Flowers CEO Christina Stembel Built Her Startup

Learn more about CEO Christina Stembel from Farmgirl Flowers, and how she became a success. On an episode of Behind Her Empire, the founder and CEO of Farmgirl Flowers discusses growing up in rural Indiana, overseeing a company without investors, and finding creative...
Gathered Around Nature

Gathered Around Nature

Creating a captivating tablescape or in-store display starts with great components. Here, floral designer Erik Witcraft,AIFD, CFD, pulls together a stunning collection of decorative accessories which can be adjusted for any season, occasion or color scheme.

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Garden Rose Lantern Centerpiece

Garden Rose Lantern Centerpiece

Watch as floral designer Erik Witcraft, AIFD, creates a beautiful and versatile lantern arrangement that can be used for both wedding ceremonies and receptions. This trend-forward design showcases Alexandra Farms’ exquisite blush-pink ‘Tsumugi’ Wabara Garden Roses nestled among a virtual “forest” of textural foliages – all “growing” around, through and over an ornate Victorian iron lantern. READ MORE…

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