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Third-Generation Owners, Joyce Merck Florist • Gainesville, Georgia

How We Left the Wire Service Behind — and Finally Started Making Money on Delivery

The florists who thrive going forward will not necessarily be the busiest shops. They…

Sponsored by gotFlowers?
September 13, 2026
35 views
4 minute read

Archive Photo

Unlocking Your Creative Potential as a Florist: Key Takeaways from “Design School”

To develop a unique botanical expression, it’s essential to regularly exercise your…

Morgan Anderson, Ph.D.
September 13, 2026
20 views
2 minute read

Photo by Vecteezy

How to Prepare Your Flower Shop for the Fall Rush

Fall brings a fresh wave of floral orders, events and celebrations—here’s how florists…

Colette Proffit
September 13, 2026
20 views
3 minute read

Photo Courtesy Magnific

2027 New Cut Flower Varieties Displayed in ASCFG’s Fall Cut Flower Quarterly

The issue's signature "New Varieties" feature, a section growers eagerly await each…

FR Team
September 13, 2026
37 views
2 minute read