This photo provided by Hygge & West shows Bloom Wallpaper in Bluebell. In lighting fixtures, wallpapers, bedding and wall art, floral design is having a big year in 2020. There’s also a renewed interest in flower arranging and floral-inspired table settings. (Hygge & West via AP) In lighting fixtures, wallpapers, bedding and wall art, flowers are coming up all over in 2020. Along with floral design in furnishings, there’s also renewed interest in actual flowers: floral arranging and floral-inspired table settings. “Flowers have always made people feel happy. They can be feminine but they can also be used in a maximalist style,’’ says Christin Geall, author of the new “Cultivated: The Elements of Floral Style” (Princeton Architectural Press). “As we move away from beige interiors, flowers are a great way to liven things up.” Aimee Lagos, co-founder of Hygge & West, which sells a range of wallpapers and home goods, concurs: “Floral decor is having a major moment in 2020, especially wallpaper.” Floral patterns bring a touch of nature and an organic element into a room, she says, noting the popularity this spring of bold, large-scale floral murals. “While floral patterns are nothing new, we’re seeing modernized versions that appeal to people who in the past may have shied away from florals as being too fussy or old-fashioned,” Lagos says. At Hudson Valley Lighting, floral offerings include chandeliers with bouquets of crystal flowers, a wall fixture with lights surrounded by delicate petal shapes, and a variety of ceiling lamps and sconces reminiscent of leaves, buds and blossoming flowers. Ben Marshall, Hudson Valley Lighting Group’s creative director, says florals create “a lively energy in the home which is both beautiful and powerful.’’ “Florals are about nature, but they’re also about culture, and bringing plants and plant imagery into the domestic […]
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Travis Rigby is a publisher and entrepreneur focused on growing the floral industry through media, data, and product innovation. With a journalism background from the University of Utah, he founded and led PosterGarden.com for 27 years before transitioning into floral publishing. Today, Travis is the publisher of Florists’ Review, one of the industry’s most historic and influential titles, which he relaunched in 2026 with a focus on rebuilding its audience and transforming it into a modern data-driven platform for advertisers and readers alike. At Florists' Review Media, he oversees a portfolio of floral brands including Florists’ Review, SuperFloral, Canadian Florist, Flora (UK), Australian Florist, and LivingFlowers.com.
