Petal It Forward, a national program through the Society of American Florists, where a person receives two bouquets, one for them to keep and one for them to pass on to another person. Cosentino’s Florist provided 400 loose bouquets of flowers to be given away to random people on the street and in businesses in downtown Auburn. Volunteers from the Zonta Club of Auburn, and ZClub helped pass out the flowers. Petal It Forward 1.JPG Cayuga County Office Building employee Shelley Patterson, left, is pleasantly surprised as volunteer Flora Dailey gives her flowers Wednesday as part of Petal It Forward, a national program through the Society of American Florists, where a person receives two bouquets, one for them to keep and one for them to pass on to another person. Cosentino’s Florist provided 400 loose bouquets of flowers to be given away to random people on the street and in businesses in downtown Auburn. Volunteers from the Zonta Club of Auburn, and ZClub helped pass out the flowers. For a photo gallery, go to auburnpub.com . Kevin Rivoli, The Citizen Petal It Forward 7.JPG Sue Dwyer, second from left, poses with volunteers after receiving flowers at the Cayuga County Office buidling as part of Petal It Forward, a national program through the Society of American Florists, where a person receives two bouquets, one for them to keep and one for them to pass on to another person. Cosentino’s Florist provided 400 loose bouquets of flowers to be given away to random people on the street and in businesses in downtown Auburn. Volunteers from the Zonta Club of Auburn, and ZClub helped pass out the flowers. Kevin Rivoli, The Citizen Petal It Forward 17.JPG Sydnee Raymond receives flowers in downtown Auburn on Wednesday during Petal It Forward, a national program […]
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Travis Rigby is a publisher and entrepreneur focused on growing the floral industry through media, data, and product innovation. With a journalism background from the University of Utah, he founded and led PosterGarden.com for 27 years before transitioning into floral publishing. Today, Travis is the publisher of Florists’ Review, one of the industry’s most historic and influential titles, which he relaunched in 2026 with a focus on rebuilding its audience and transforming it into a modern data-driven platform for advertisers and readers alike. At Florists' Review Media, he oversees a portfolio of floral brands including Florists’ Review, SuperFloral, Canadian Florist, Flora (UK), Australian Florist, and LivingFlowers.com.
