As I enter the Dior headquarters on an unusually hot Paris morning, the first thing I notice is several private pastry chefs baking fresh croissants and tarte tatins. Outside, tables are set with Dior homewares, a make-your-own flower bouquet booth (peonies! dahlias! cherry blossoms!), next to an elaborate set-up […]
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Travis Rigby is a publisher and entrepreneur focused on growing the floral industry through media, data, and product innovation. With a journalism background from the University of Utah, he founded and led PosterGarden.com for 27 years before transitioning into floral publishing. Today, Travis is the publisher of Florists’ Review, one of the industry’s most historic and influential titles, which he relaunched in 2026 with a focus on rebuilding its audience and transforming it into a modern data-driven platform for advertisers and readers alike. At Florists' Review Media, he oversees a portfolio of floral brands including Florists’ Review, SuperFloral, Canadian Florist, Flora (UK), Australian Florist, and LivingFlowers.com.
