A talented team of creative writers, artistic designers, dynamic account managers, and numerous others make the magic happen at Florists’ Review Media Group. While our official headquarters are in this beautiful town, Sarasota, Florida, we are a global team and work across several time zones.
Our Team
team
Jules Lewis Gibson
President & Creative Director,
Florists’ Review
Creative Savant
Sarasota, Florida
A third-generation female entrepreneur, Jules has acquired an abundance of know-how in the publishing and luxury marketing industries. For the past decade, Jules owned Fuse Media+, the Sarasota-based media company creators of Florida Homes Magazine, Florida Boating Magazine, and the award-winning women’s publication, GRAVITAS.
In January 2021, Jules’ company acquired Florists’ Review, Superfloral, Canadian Floral brands. Before media, Jules founded an advertising agency specializing in the luxury home industry and launched an online floral/garden boutique, among other ventures.
“I am honored and feel a great sense of responsibility to move these brands forward for the florists, the growers, the craftsmen, and for all of us to have beautiful flowers in our lives. I love the process of creating beautiful magazines, products and online experiences. We have so many exciting things to create, people to meet, and fabulous flowers to enjoy!”
David Coake
Contributing Editor,
Florists’ Review
Eagle Eyes
Topeka, Kansas
David has dedicated over 25 years to the Florists’ Review brands. A former florist himself, he is our resident know-it-all (literally) and still works as contributing editor. We consider his knowledge of the industry a historical treasure.
Tonneli Gruetter
Social Marketing Director,
Florists’ Review
Social Guru
Mount Vernon, Washington
Tonneli Grüetter is a 3rd generation farmer & marketing expert living in Washington State, where she runs her farm Salty Acres. Prior to returning to her floral roots Tonneli worked with fortune 500 level clients launching many of tech products enjoyed in your home today. She specializes in social media & experiential marketing helping clients of all sizes turn “OMG” moments online into real-life brand loyalty.
Nita Robertson AIFD, CFD
Sales Manager and Floral Contributor,
Florists’ Review
Flower Aficionado
Sarasota, Florida
Nita’s journey with flowers started 20 years ago when she purchased Santa Cruz Floral, learning all aspects of running a flower shop and improving her design skills. After running a retail store for two decades, she relocated to Sarasota, Florida and joined the Florists Review team. She shares her knowledge and passion for flowers with her floral tutorials, newsletters and also helps our marketing partners build their business. Her family immigrated to the U.S. from Columbia, so she also speaks Spanish too much delight of our South American clients.
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Staff Picks
WF&FSA Floral Distribution Conference
By Nita Robertson AIFD, CFD From March 6-8, the WF&FSA Floral Distribution Conference took place in Doral Miami, FL. This is a special event where suppliers and wholesalers meet for a unique experience that helps bridge the floral community together in order to...
WF&FSA Floral Distribution Conference
By Nita Robertson AIFD, CFD From March 6-8, the WF&FSA Floral Distribution Conference took place in Doral Miami, FL. This is a special event where suppliers and wholesalers meet for a unique experience that helps bridge the floral community together in order to...
Dianthus Week Colombia 2023
During the week between March 13 and 17, Colombia celebrates Dianthus Week, organized by 9 breeders who will open their showcases to receive visits from local and foreign buyers and flower growers who will be able to learn about the new carnation varieties setting the...
AFE Grow Pro Webinar Series Released
In these free webinars, nationally recognized researchers, hosts, and speakers offer ‘how-to’ advice based on AFE-funded and other research projects to help the industry navigate through ever-changing growing challenges. Full Article Below Source American...
2023 Great Lakes Floral & Event Expo Recap
Another successful event for the Great Lakes Floral Association. The event was full of excitement with a full agenda including Business seminars, design classes, Main stage shows, the trade show floor as well as networking with fellow industry professionals, visitors...
