PUBLISHER
Travis Rigby
MANAGING EDITOR
Beth Blaney
DIGITAL MANAGING EDITOR
Bianca Bina
RECENT CONTRIBUTORS
Jon Bell
Alison Ellis
Jeanne Ha
Laurie Petrausch
Kirk Wilder
Donald Yim
David Coake
GRAPHIC DESIGN
Skaistė Vancevičiūtė
ADVERTISING
sales@floristsreview.com
GENERAL INQUIRY
editorial@floristsreview.com
Our History
Florists’ Review has a rich and storied history as a prominent source of information and inspiration for the global floral industry. We serve a wide spectrum of professionals within the floral business, including florists, artisans, manufacturers, growers, and distributors. Our long-standing presence in the industry and commitment to providing valuable resources and knowledge have established us as a trusted and influential institution in the world of flowers and floristry.
In 1897, a thoughtful, mild-mannered, cerebral, and Renaissance gentleman, 38 years of age, named Gilbert Leonard Grant, founded Florists’ Review in Chicago at 508 South Dearborn Street on Printers Row. That makes Florists’ Review the oldest flower industry magazine in the world today!
In addition, since its inception, Florists’ Review has been continuously published—never missing a single issue—even through two World Wars and The Great Depression, when many businesses suspended operations or converted to manufacturing other products, primarily to help America’s war efforts.
The first issue of Florists’ Review (Volume 1, No. 1) was dated Dec. 2, 1897, and it was originally titled The Weekly Florists’ Review. The “Weekly” was dropped within the first two decades (becoming, simply, The Florists’ Review), but the magazine continued to be published weekly throughout its first 70+ years. For math nerds, that’s somewhere around 4,000 issues! After that time, in the early to mid-1970s, Florists’ Review became a monthly publication, generating another 600 or so issues to date.
