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Our October
Issue is Here!

  • Autumn Weddings Design Contest Winners
  • Deck the Halls
  • Balloon Mania
  • The Art of Gift Baskets
  • Visual display Inspirations
  • Supply-chain Challenges
  • Coming Events, Tutorials and More

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from the magazine

features

Holiday Feature

By Nita Robertson, AIFD, CFD As we enjoy the last weeks of summer, holidays loom right around the corner. It is time to prepare for all the wonderful fall and winter celebrations, secular and religious, including Thanksgiving (Nov. 24), Hanukkah (Dec. 18-26) and...

“Best in Blooms”

Meet the winner and finalists in FR’s latest bimonthly flower design contest. By Nita Robertson, AIFD, CFD Florists’ Review is excited to present the winner of and finalists in our September “Best in Blooms” flower design contest. We received more than 40...

Trends in Decorative Accessories

A look at what’s hot in 2022 in the world of home accents—trends that impact not only your giftware buying but also your floral design styling. By Andrew Joseph Accents. We’re not talking about twangs and drawls or whatever one calls the older Boston voice; no, we’re...

“ROOTS” AIFD Symposium Recap

AIFD’s spectacular 2022 National Symposium By Nita Robertson, AIFD, CFD Photo credit to AIFD® Official Photographer, Nico Alsemgeest “ROOTS,” the 2022 National Symposium of the American Institute of Floral Designers (AIFD), took place July 4-8, at the Caesars...

American Grown Flowers

Cut flowers produced in the U.S. are favored by a growing number of consumers. Discover more about the “American grown” flower industry and burgeoning movement in this exclusive FR report. By Nita Robertson, AIFD, CFD Fields at Sun Valley's Willow Creek Farm...

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Winning the War for Workers
Winning the War for Workers

How to recruit and retain in a candidate-driven market. By Phillip M. Perry Businesses large and small are having a tough time finding and keeping enough employees. It’s not only florists! Traditional top-down dynamics between employers and...

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“Best in Blooms”
“Best in Blooms”

Meet the winner and finalists in FR’s latest bimonthly flower design contest. By Nita Robertson, AIFD, CFD Florists’ Review is excited to present the winner of and finalists in our September “Best in Blooms” flower design contest. We...

read more
Florist Spotlight
Florist Spotlight

Rodrigo “Varito” Vásquez, AIFD, CFD, FSMD, FPCF Floral director at The Special Event Resource & Design Group Owner of R.Varito Designs & Institute LLC West Palm Beach, Fla. Rodrigo “Varito” Vásquez, AIFD, CFD, FSMD, FPCF Every floral...

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Delphinium
Delphinium

By Jill Brooke BOTANICAL AND COMMON NAMES • Delphinium elatum / Delphinium × cultorum    (‘Guardian’ series, ‘Triton’ series, ‘Ariel’ series, etc.)    Candle larkspur, English larkspur,...

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Industry News
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Mayesh is Searching for its 2023 Mayesh Design Star

Mayesh is Searching for its 2023 Mayesh Design Star

Mayesh is looking for four designers for their 2023 Design Star series with a focus on sustainable design practices. More florists are becoming aware of the environmental impact of their industry, and many are choosing to use sustainable methods...

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Tutorials

Education

Summer Breeze Before Sunrise

Each season and time of day can provide inspiration for floral designers; here is my...

Garden Rose Nuptial Arch

An artful mingling of commercially grown garden roses and foraged materials creates a...

Terraced Rock Garden

How to create a distinctive and artistic floral design that mimics a multidimensional...

Floating Flowers

There are many ways to design “pool floats”; this one is fast, easy and budget friendly....
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