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NEW ISSUE

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Our March Issue is Here!

  • Mother’sDay Success
  • Influential Women in the Flower Industry
  • Planning a Cut Garden
  • Merchandising Ideas
  • AI and Your Flower Business
  • Creative Tutorials
  • Coming Events and More!

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LATEST NEWS

Key Markup Tactics to Boost Your Florist Profitability

Key Markup Tactics to Boost Your Florist Profitability

This article will delve into three actionable methods to elevate your earnings on floral arrangements.  Full Article Below Source Key Markup Tactics to Boost Your Florist Profitability Source: True Client Pro Blog Markups significantly impact florist profitability at...

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That Flower Feeling Appoints Advisory Board Members

That Flower Feeling Appoints Advisory Board Members

CalFlowers introduces the eight individuals forming the inaugural Advisory Board for their "That Flower Feeling" initiative. Full Press Release Below That Flower Feeling Appoints Advisory Board Members FALLBROOK, Ca. – CalFlowers introduces the eight individuals...

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Katie Dubow Receives the 2024 Green Achiever Award

Katie Dubow Receives the 2024 Green Achiever Award

Garden Media Group’s president, Katie Dubow, was awarded the 2024 Green Achiever Award from the Pennsylvania Landscape & Nursery Association (PLNA). Congratulations Katie! Full Article Below Source Katie Dubow Receives the 2024 Green Achiever Award from the...

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International Women’s Day Marketing Plan

International Women’s Day Marketing Plan

Brought to you by Florists’ Review and our marketing partners:American Institute of Floral Designers (AIFD), Alexandra Farms, American Floral Endowment (AFE), Ball SB, BoutStix, Florigene/Suntory Flowers, Florabundance/Garden Roses Direct, FTD, GotFlowers, Sun Valley...

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FROM OUR PAGES

Fitz Design March Leaderboard

Mother’s Day Success

Ideas and strategies for making the coming holiday your most efficient and profitable ever By Nita Robertson, AIFD Flowers and plants have long been the top gifts to express love and appreciation on Mother’s Day—cut flowers and arrangements, outdoor bedding and garden...

Women on the Flower Farm

Growth and opportunity in an evolving industry at Alexandra Farms By Teresa Schaffer For more than 60 years, the flower industry in Bogotá, Colombia, has empowered women to be independent, self-sufficient leaders in their communities and their homes. Before the 1960s,...

Influential Women in the Flower Industry

Meet seven exceptional women who have blazed trails in floristry, and learn from their inspiring stories. By Jill Brooke Look all around today, and you see so many women owning flower shops and floral design studios, as well as climbing the ladders in influence,...

Celebrating International Women’s Day 2024

Your guide to marketing ideas, a social media template and other resources that you can use to generate enthusiasm—and sales—for this often under-promoted annual worldwide holiday honoring women and their contributions to society By Tonneli Grüetter International...

25th Annual “Picture Perfect Weddings Contest”

See the incredible floral creations that vied for Florists’ Review’s “silver jubilee” wedding design awards. By Nita Robertson, AIFD Sponsored by Alexandra Farms, Fitz Design, and True Client Pro A “picture-perfect wedding” refers to floral décor for a wedding...

FEATURES

Botanical Couture: Bridal

Botanical Couture: Bridal

The five hottest trends in wearable flowers and interviews with two floral designers who created successful businesses in this arena. By Tonneli Grüetter From the fantastical to the practical, botanical couture is back. In the world of weddings, using flowers to...

International Design Stars

International Design Stars

Our annual spotlight on floral design luminaries delivering innovative performances on the global stage. By Tonneli Grüetter It is with great excitement we share our curation of rising “International Design Stars” for 2023. Each year, we look forward to preparing this...

Preparing for Graduation Season

Preparing for Graduation Season

Tips for making the most of often overlooked sales opportunities. By Nita Robertson, AIFD, CFD Elementary, middle and high schools; vocational and technical schools; colleges and universities, offering multiple academic degrees—they all have them: graduation...

Florists’ Review’s “Top 50 Wedding Florists of 2023”

Florists’ Review’s “Top 50 Wedding Florists of 2023”

By Tonneli Grüetter What makes a great wedding florist? Is it wow-factor, resilience under pressure or perhaps the ability to translate the unspoken language of love from client dream to big-day reality? To limit the vibrance and diversity of today’s wedding industry...

Making the Most of Mother’s Day

Making the Most of Mother’s Day

Tips for planning and preparing for the third busiest holiday in a florist’s year, as well as merchandising, marketing and sales advice. By Nita Robertson, AIFD, CFD Neumann Lilies Although Mother’s Day this year falls as late on the calendar as the second Sunday in...

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TRENDS

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Make Graduation a Blooming Success

Sales, marketing and design ideas for these annual celebrations of educational achievement By Nita...

“Eco-Optimism”

Garden Media Group’s “2024 Garden Trends Report” The 2024 report showcases seven trends for the...

Prom 2024

Everything you need to know to engineer an efficient and profitable prom season—and create a...

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DESIGN TUTORIALS

🌼SEE ALL

Eco-Friendly Suspended Arrangement

Eco-Friendly Suspended Arrangement

NYC floral designer Juan Villanueva shares a dramatic design idea that is considerate of the environment Floral design, photos and text by Juan M. Villanueva Villanueva Designs New York, N.Y. At Villanueva Designs, we often incorporate dramatic suspended floral designs into our...

Alexandra Farms
Awesome Air Plants

Awesome Air Plants

All the rage among consumers, these fascinating and versatile plants offer unlimited creative design opportunities. Floral design, photography and text by Nita Robertson, AIFD, CFD Air plants (Tillandsia) are some of the most versatile, fascinating plants and...

Autumn Trios

Autumn Trios

A simple but sophisticated composite design celebrates the beauty of fall. Floral design, photos and text by Nita Robertson, AIFD, CFD Inspired by the fall season, I wanted to create an easy yet modern composite design that can would be appropriate for any autumn...

Life’s a Peach

Life’s a Peach

An enchanting floral display inspired by one of summer’s most succulent fruits—a concept that provides myriad opportunities for creating festive fall and winter tablescapes. Floral design, photos and text by Paulina Nieliwocki Blue Jasmine Floral Berkeley Heights,...

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BUSINESS AND MARKETING

Pricing for Profit

Pricing for Profit

Tips and strategies for establishing retail pricing structures that will ensure your business’s profitability and financial stability. By Nita Robertson, AIFD, CFD Effective pricing is essential for the success of your florist business. By understanding your costs, the market...

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Marketing for the Holidays

Marketing for the Holidays

Practical ideas for making the coming holiday season your busiest and most profitable ever. By Andrew Joseph One of the biggest mistakes any florist can make is not making any special marketing plans for the fall and winter holidays. The first thing to do is determine...

Logistics for Success in Your Holiday Decorating Business

Logistics for Success in Your Holiday Decorating Business

By Tonneli Grüetter The winter season is right around the corner ready to welcome a healthy dose of holly jolly holiday profits for florists, especially those offering professional decorating services. Adding professional winter holiday decorating services to your...

Smart Mentoring

Smart Mentoring

Tips for passing along the skills and knowledge of your top employees to other staff members By Phillip M. Perry You’ve spent good money attracting, hiring and training great employees. But what happens when your skilled workers retire or move on to other pursuits?...

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CREATIVITY AND EDUCATION

50 Must-attend Floral Events in 2024

50 Must-attend Floral Events in 2024

Education, inspiration, rejuvenation, relationship and connection building, exotic locales—national and international conventions and trade shows in 2024 offer something for everyone in the flower industry. The floral industry is blessed in many ways, and one of those is having...

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Getting the Most Out of Roses

Getting the Most Out of Roses

By Tonneli Grüetter Although not a florist by trade, the famous 20th-century American naturalist Henry David Thoreau most definitely understood a lesson of both business and life when he uttered the words, “Truths and roses have thorns about them.” It is inside the...

Interflora World Cup 2023

Interflora World Cup 2023

Highlights from the world’s preeminent floral design competition. By Jill Brooke To thunderous cheers, Germany’s Nicolaus Peters was crowned champion of the 2023 Interflora World Cup—the world’s biggest floral design competition—during a glamorous gala design finale...

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