Floraprima Archives - Florists' Review

Floraprima Introduces the Poppy Collection

Delicate, expressive, and emotionally resonant—the poppy is a flower unlike any other.…

FR Team
November 9, 2025
244 views
2 minute read

Rosaprima Launches Floraprima

Floraprima is redefining the floral industry with an exclusive range of specialty…

FR Team
July 3, 2023
260 views
2 minute read

Photo by Jeanne Ha, AIFD, CFD, CEJ

Elevate Designs with Faux Botanicals

Discover how going beyond fresh flowers can bring lasting color, texture and seasonal…

Jeanne Ha, AIFD, CFD, CEJ
September 6, 2026
28 views
2 minute read

Photo by Vecteezy

Halloween 2026: Unexpected Color Palettes Florists Should Offer

Halloween flowers are moving beyond orange and black as unexpected color combinations…

Colette Proffit
September 6, 2026
20 views
3 minute read

© Aleksandra Flak, House of Flowers, and The Rouge Flower

2026 Iconic Hydrangea Challenge Winners Announced

Florists interpreted the theme in their own creative ways, demonstrating how hydrangeas…

FR Team
September 6, 2026
36 views
2 minute read

Photo by Magnific

2026-2027 AFE Research Funding Addresses Industry Challenges

These projects address pressing challenges in floriculture and are intended to give…

FR Team
September 6, 2026
30 views
6 minute read