PFCI Archives - Florists' Review

dahlia

Society of American Florists to Induct 26 AAF and PFCI Honorees

Seventeen professionals will be inducted into the American Academy of Floriculture (AAF),…

FR Team
July 17, 2023
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237 views
3 minute read

Laurie Petrausch and Lechner Floristik

The Advent Wreath

To spark early design inspiration, we explore the crown jewel of Germany’s Christmas…

Laurie Petrausch
August 30, 2026
334 views
5 minute read

Hailey French of Pachamama Floral Design

How to Make Floral Waste Work for You

By making thoughtful changes, learning from others and continually looking for better…

Melissa Greer
August 30, 2026
225 views
3 minute read

What Customers Really Notice About Your Flower Shop—and Why Storytelling Helps Sell More Flowers

Customers may come for the flowers, but the story, feeling and experience behind them…

Colette Proffit
August 30, 2026
212 views
2 minute read

FloraHolland

First Clock Successfully Migrated for Floriday Auctioning

The technical migration of clock N5 is an important milestone, but definitely not the…

FR Team
August 30, 2026
143 views
3 minute read