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florists review

American Grown Flowers

Cut flowers produced in the U.S. are favored by a growing number of consumers. Discover more about...

Destination Weddings and Events

Tips for landing exciting design jobs—both big and small—outside of your market area. By Jill...

Going Tropical

By Nita Robertson, AIFD, CFD Colorful and exotic tropical cut flowers transport the admirer to a...

The Evolution of the Garden Rose

By Nita Robertson, AIFD, CFD With their incredible beauty and undeniable fragrance, garden roses...

Pets and Petals

By Nita Robertson, AIFD, CFD Flowers aren’t just for humans; animals love them too! There is...

“Where flowers bloom,

so does hope.”

Lady Bird Johnson

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from the magazine
Inflation Busters

Inflation Busters

Tips for protecting profits as costs rise. By Phillip M. Perry Abstract: Inflation. Retailers must deal with rapid cost increases by managing cash flow efficiently and communicating effectively with customers and suppliers. The benefits of inventory reduction must be...

COMING EVENTS

COMING EVENTS

Floral industry happenings and gift markets through October 2022. NOTES:  This information is current as of mid-July 2022; however, some organizations are still re-evaluating their live/in-person events. Before planning to attend any event, check the...

Designing for Profitability

Designing for Profitability

Tips for buying, designing and selling flowers and arrangements that will improve your bottom line and cash flow. By Patience Pickner, AIFD, CFD, PFCI I love pretty much everything about this beautiful industry we are in: the flowers, the people and the emotions our...

Creating “That Flower Feeling”

Creating “That Flower Feeling”

A spectacular new marketing campaign, with the goal of increasing cut flower consumption in the U.S., provides assets that individual businesses in the flower industry can use in their own marketing efforts.  In January of this year, CalFlowers, The...

Terraced Rock Garden

Terraced Rock Garden

How to create a distinctive and artistic floral design that mimics a multidimensional rock-wall garden, in miniature. Floral design, photos, video and text by Donald Yim, AIFD, CFD, PFCI Smithers-Oasis Design Director Sponsored by Smithers-Oasis North America The...

 Website Development for the Floral Industry

 Website Development for the Floral Industry

 A list of industry-serving website developers and software systems to bring ecommerce success to your floral business. By Andrew Joseph There’s nothing wrong with having a brick-and-mortar floral shop that caters to your customers’ needs. Period.  Along...

Delivery Systems, Tips and Tricks

Delivery Systems, Tips and Tricks

The importance of transporting your floral products and getting them to their destination safely By Nita Robertson, AIFD, CFD Safely and securely transporting your flower arrangements and plants is a crucial part of the flower business, and until recently, florists...

Giftware Ideas for 2022 Holiday Sales

Giftware Ideas for 2022 Holiday Sales

Notable items discovered at recent gift markets are sure to boost your customers’ excitement this holiday season—and your shop’s revenues. By Carrie Wilcox, EMC It always seems strange that just as the temperature warms, it’s time to start thinking about buying for...

contests
“Best in Blooms”

“Best in Blooms”

Meet the winner and finalists in the “American-grown” edition of FR’s bimonthly flower design contest. By Nita Robertson, AIFD, CFD Florists’ Review is excited to present the winner and finalists in our latest “Best in Blooms” contest series. Nearly 40...

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videos
Terraced Rock Garden

Terraced Rock Garden

How to create a distinctive and artistic floral design that mimics a multidimensional rock-wall garden, in miniature. Floral design, photos, video and text by Donald Yim, AIFD, CFD, PFCI Smithers-Oasis Design Director Sponsored by Smithers-Oasis North America The...

Floating Flowers

Floating Flowers

There are many ways to design “pool floats”; this one is fast, easy and budget friendly. Floral design, photography and text by Nita Robertson, AIFD, CFD Floating arrangements in pools are showstopping additions to event décor, and you can design them in myriad sizes...

Flower Collar for Fido or Fluffy

Flower Collar for Fido or Fluffy

A simple technique for creating wearable flowers for pets. Floral design by Andrea Ancel, AIFD, CFD; FTD director of design Photos and videos by James Merri, FTD director of production Model: Romeo Presented by FTD Wearable flower designs for pets are not only...

Aloha Love

Aloha Love

Younger consumers are discovering—and loving—tropical flowers, and showing their versatility by arranging them in new ways and color harmonies is key to exciting this group. Design, photos and text by Nita Robertson, AIFD, CFD Sponsored by Hawaii Floriculture and...

Centennial Anniversary Shower Bouquet

Centennial Anniversary Shower Bouquet

A classic 1920s bouquet style reimagined for the 2020s. Floral design, photography, video and text by Stacey Bal Carlton, AIFD, EMC The Flora Culturist; Chicago, Ill. Sponsored by Alexandra Farms In the 1920s, voluminous shower bouquets were the popular...

Flower Headdress

Flower Headdress

The mechanics used to create all manner of floral wearables are critical to their comfort and longevity. Here is one easy method for creating dramatic flowery headwear. Sponsored by BallSB Floral design and photos by Beth O’Reilly, AIFD, CFD, TMF Model: Eveline...

Branching Out

Branching Out

A glorious springtime bridal bouquet, designed to highlight flowering branches, can be reinterpreted for every season of the year. Floral design and Photography by Paulina Nieliwocki Capturing the glory of the spring season, this splendorous hand-tied...

floral news
Expo Flor Ecuador 2022

Expo Flor Ecuador 2022

The Expo Flor Ecuador show will be held in Quito from October 5-7 where 109 exhibitors, including 64 flower growers, 20 logistics operators, 14 flower breeders, and more,  will present their products and services. As of the first week of July, over 720...

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