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florists review

Celebrating, Promoting and Selling American-grown Flowers and Foliage

By Nita Robertson, AIFD Throughout the American countryside, there exists a community of cut...

Pets and Petals

By Nita Robertson, AIFD Welcome to the whimsical world where pets and petals intertwine! In our...

International Floral Design Stars

Our annual spotlight on artists who are delivering innovative performances on the global stage...

Flowers in Your Hair and Everywhere

The Renaissance of Wearable Flowers By Molly Lucille Presented by Boutstix Magnets Throughout...

55 Top Event Florists of 2024

By Tonneli Grüetter Florists’ Review is proud to share our “55 Top Event Florists of 2024,”...

“Where flowers bloom,

so does hope.”

Lady Bird Johnson

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Enter FR’s Autumn Wedding Contest

Enter FR’s Autumn Wedding Contest

We are excited to see your most stunning fall wedding creations and share them with our readers! Let's make this autumn season the best one yet! Upload your photos today for a chance to showcase your winning design work to the floral world! You have the chance to win...

“Best in Blooms”

“Best in Blooms”

Meet the winner and finalists in the “Certified American Grown” edition of FR’s flower design contest. By Nita Robertson, AIFD Sponsored by Certified American Grown Florists’ Review is delighted to present the winner and finalists in our annual “Best in Blooms”...

Unveiling the Beauty of Hydrangea

Unveiling the Beauty of Hydrangea

By Nita Robertson, AIFD Hydrangea, with voluminous blooms, a range of bloom types and a broad color palette, have long been cherished by florists for their versatility as mass flowers that add texture, stunning color and modern elegance to any design. With year-round...

The Enchantment of Cut Flower Breeding

The Enchantment of Cut Flower Breeding

Insights into the lengthy, painstaking and expensive process of developing new flower varieties. By Nita Robertson, AIFD It all begins with the seed. Around the world, plant breeders are working in labs and greenhouses to develop better cut flowers for florists and...

Faux Flowers Are Fabulous and Good for Business

Faux Flowers Are Fabulous and Good for Business

Today’s ultra-realistic permanent botanicals are taking the world by storm, most notably trendy, high-end restaurants, hotels and fashion brands—and increasing numbers of flower businesses are working with faux flowers, foliages and plants almost exclusively By Jill...

Pets and Petals

Pets and Petals

By Nita Robertson, AIFD Welcome to the whimsical world where pets and petals intertwine! In our 2024 “Pets and Petals Design Contest,” nearly 60 talented floral designers showcased their creative and clever floral designs crafted specifically for animals. From elegant...

European Floral Trends 2024

European Floral Trends 2024

EMC identifies four trends in European floristry and advises how you can incorporate them to elevate your floral designs and business. By EMC International (European Master Certification) How can trends help you unleash your creativity and grow your business? EMC...

International Floral Design Stars

International Floral Design Stars

Our annual spotlight on artists who are delivering innovative performances on the global stage with flowers. By Tonneli Grüetter It is with great excitement we share our curation of rising “International Design Stars” for 2024. Each year, we prepare this feature with...

contests
Enter FR’s Autumn Wedding Contest

Enter FR’s Autumn Wedding Contest

We are excited to see your most stunning fall wedding creations and share them with our readers! Let's make this autumn season the best one yet! Upload your photos today for a chance to showcase your winning design work to the floral world! You have the chance to win...

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videos
Serpentine Memorial Arrangement

Serpentine Memorial Arrangement

A graceful “S”-shaped design offers both symbolism and functionality Floral design, photos and text by Nita Robertson, AIFD Presented by Smithers Oasis North America Designing flower arrangements to surround cremation urns is an increasingly common request for...

Settings in a Snap

Settings in a Snap

An easy and versatile idea for creating fun yet effortless environments at weddings, parties and other events Floral design by Taylor Doyle, The Floral Eclectic located in Dallas Texas Photos by Opal & Onyx Photography, Haley Katherine Photography and Lexie Krug...

Lush Spring Tablescape

Lush Spring Tablescape

An unpretentious but verdant composite centerpiece with a spring spirit Floral design, photography and text by Cara Fitch Trille Floral Rothesay, N.B., Canada Presented by Rosaprima When I saw these stunning varieties of roses and Ranunculus from Rosaprima, I decided...

Lush Natural Garden Arch

Lush Natural Garden Arch

The luxuriant look of untamed growth captured in a sustainably designed floral structure Floral design, photography and text by Paulina Nieliwocki Blue Jasmine Floral, Berkeley Heights, N.J. Presented by Danziger Inspired by the enchanting beauty of Danziger’s new...

Mystic Crystals

Mystic Crystals

Introducing extraordinary new products that will add an exciting new element to bridal bouquets and boutonnières this wedding season. Floral design and text by Patience Pickner, AIFD, PFCI Chamberlain, S.D. Photos by Tami Carda Photography Presented by Fitz Design...

Sustainably Designed Broken Arch

Sustainably Designed Broken Arch

The right mechanics make designing spectacular wedding arches fast and easy. Floral design and text by Susan McLeary Photos by Patrick Kolts for Accent Décor Last year, I was asked by Accent Décor to collaborate on a number of solution-focused structures and vessels...

Grassy Winter Meadow

Grassy Winter Meadow

This flower design concept that can be utilized for myriad occasions, from photoshoots to weddings and events. Floral design and text by Molly Lucille (@fae.floral) Photos by Bud Kibby, TINYuproar My creative practice is deeply inspired by the wildness of nature. I...

Radiant Radial Lines

Radiant Radial Lines

Radial-line arrangements captivate and engage viewers, and they are also popular choices among floral designers. Floral design and text by Tomas De Bruyne, EMC International (European Master Certification), Oostkamp (Brugge), Belgium Photos by Diana Toma, EMC, Atelier...

Rustic Armature

Rustic Armature

A grapevine structure not only adds movement and textural interest to a modern “everyday” arrangement but also makes it quick and easy to design Floral design, text and photography by Nita Robertson, AIFD, CFD Armatures often serve both decorative and function...

floral news
Dutch Lily Days 2024

Dutch Lily Days 2024

From June 4 to 7, thirteen lily bulb exporters opened their doors to the international lily trade, giving visitors insight into the quality and characteristics of the large number of diverse varieties. Full Article Below Source Impressive Dutch Lily Days 2024 From...

Chrysanthemums for summer vibes

Chrysanthemums for summer vibes

Chrysanthemum styling ideas tailored to the summer trends of 2024. Full Article Below Source Chrysanthemums for summer vibes These are the summer trends of 2024 Manfred Hoffman - creative director of the German florists' association FDF - and floral arranger Oliver...

AIFD Symposium Emerge

AIFD Symposium Emerge

 The American Institute of Floral Designers (AIFD) successfully concluded its highly anticipated Emerge Symposium, held from July 2-6, 2024, at the Signia by Hilton Bonnet Creek Resort in Orlando, Florida. The event attracted over 700 attendees from numerous...

Summer Social Media Campaigns for Florists

Summer Social Media Campaigns for Florists

By leveraging the right social media strategies, you can turn this season into a blooming period for your business. The article below shares social media campaign ideas to help you boost engagement and grow your florist business. Full Article Below Source Sizzling...

“Best in Blooms”

“Best in Blooms”

Meet the winner and finalists in the “Certified American Grown” edition of FR’s flower design contest. By Nita Robertson, AIFD Sponsored by Certified American Grown Florists’ Review is delighted to present the winner and finalists in our annual “Best in Blooms”...

Creating Profitable Floral Recipes

Creating Profitable Floral Recipes

Setting the right price is an art in itself when it comes to the floral industry. Your markup plays a significant role in determining the success and profitability of your business. Full Article Below Source True Client Pro How Can Florist Create Profitable Floral...

Rosaprima launches Anemone Levante Collection

Rosaprima launches Anemone Levante Collection

Introducing the new Levante® Anemone strain from Floraprima, a division of Rosaprima. This new launch features a mesmerizing variety of Anemone Coronaria. With its soft, multilayered petals, this specialty flower adds an unparalleled touch of elegance and charm to any...

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