fbpx
Advertisement
florists review

Dried Botanical Trends Across the Pond

By Yoli LaGuerre, AIFD, CFD, EMC Photo by Yoli LaGuerre, AIFD, CFD, EMC Floral designers are...

Four New Looks in Holiday Décor for 2022

By Tonneli Grüetter Holiday season 2022 is nearly here, and much like the seismic shifts we have...

Straight from Market: Visual Display Inspiration

By International Market Centers Gift and home décor tradeshows—like Atlanta...

A Florist’s Guide to Lilies

With their wide range of warm colors, these long-lasting flowers are the perfect blooms for the...

Balloon Mania

Balloons are popping up everywhere in event décor, so here are a few current trends and décor tips...

“Where flowers bloom,

so does hope.”

Lady Bird Johnson

florist spotlight
view digital issues

Subscribe
MELROSE

Categories

creative candles
door dash
from the magazine
Test Start: Flower Business

Test Start: Flower Business

Pop-up Stores Offer Many Options and Benefits By Jill Brooke  Everyone finds their aha moment in unexpected places, and for Brenda LaManna, founder and president of Damselfly Flowers, which is headquartered in White Plains, N.Y., and currently has seven...

Finishing Touches

Finishing Touches

Learn how to maximize your sales by upselling; your customers (and your bottom line) will be glad you did.  By Andrew Joseph A customer has the flowers in hand and is happy with what he or she has. And so are you. But wouldn’t it be great if there was a way to...

Avoiding Overtime Penalties

Avoiding Overtime Penalties

Retailers can incur costly penalties for violating the overtime regulations of the Fair Labor Standards Act (FLSA). Here’s what you need to know about wage-and-hour regulations, to keep your business safe from prosecution. By Phillip M. Perry Wage-and-hour law has...

“Best in Blooms”

“Best in Blooms”

Meet the winner and finalists in FR’s latest bimonthly flower design contest. By Nita Robertson, AIFD, CFD Florists’ Review is delighted to present the winner of and finalists in our November “Best in Blooms” flower design contest. We received more than 40...

The Supply Chain Challenge

The Supply Chain Challenge

Businesses are bolstering inventories and locating backup suppliers to deal with product shortages and delivery delays in the wake of continuously rising prices. By Phillip M. Perry Businesses of all sizes are grappling with persistent supply chain issues first...

contests
“Best in Blooms”

“Best in Blooms”

Meet the winner and finalists in FR’s latest bimonthly flower design contest. By Nita Robertson, AIFD, CFD Florists’ Review is delighted to present the winner of and finalists in our November “Best in Blooms” flower design contest. We received more than 40...

Let’s get social! Join our social communities.

videos
Summer Breeze Before Sunrise

Summer Breeze Before Sunrise

Each season and time of day can provide inspiration for floral designers; here is my portrayal of an early summer morning.  Floral design, photos and text by Vic Castillo, AIFD, CFD Presented by Ball SB Summer provides unique inspiration to floral...

Terraced Rock Garden

Terraced Rock Garden

How to create a distinctive and artistic floral design that mimics a multidimensional rock-wall garden, in miniature. Floral design, photos, video and text by Donald Yim, AIFD, CFD, PFCI Smithers-Oasis Design Director Sponsored by Smithers-Oasis North America The...

Floating Flowers

Floating Flowers

There are many ways to design “pool floats”; this one is fast, easy and budget friendly. Floral design, photography and text by Nita Robertson, AIFD, CFD Floating arrangements in pools are showstopping additions to event décor, and you can design them in myriad sizes...

Flower Collar for Fido or Fluffy

Flower Collar for Fido or Fluffy

A simple technique for creating wearable flowers for pets. Floral design by Andrea Ancel, AIFD, CFD; FTD director of design Photos and videos by James Merri, FTD director of production Model: Romeo Presented by FTD Wearable flower designs for pets are not only...

Aloha Love

Aloha Love

Younger consumers are discovering—and loving—tropical flowers, and showing their versatility by arranging them in new ways and color harmonies is key to exciting this group. Design, photos and text by Nita Robertson, AIFD, CFD Sponsored by Hawaii Floriculture and...

Centennial Anniversary Shower Bouquet

Centennial Anniversary Shower Bouquet

A classic 1920s bouquet style reimagined for the 2020s. Floral design, photography, video and text by Stacey Bal Carlton, AIFD, EMC The Flora Culturist; Chicago, Ill. Sponsored by Alexandra Farms In the 1920s, voluminous shower bouquets were the popular...

floral news
Thanksgiving Florals

Thanksgiving Florals

The holiday season has begun as florists are working hard this week to create fabulous flowers for the upcoming Thanksgiving Holiday. Here is some inspiration for all of you hard-working florists. Wishing you all a holiday filled with family, food, and flowers. Full...

florists' review

For all the latest industry news, contest announcements, new product introductions and much more join our weekly newsletter club.

Your information is safe with us! We do not sell or trade our customer’s data with third parties.