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florists review

55 Top Event Florists of 2024

By Tonneli Grüetter Florists’ Review is proud to share our “55 Top Event Florists of 2024,”...

Mother’s Day Success

Ideas and strategies for making the coming holiday your most efficient and profitable ever By Nita...

Women on the Flower Farm

Growth and opportunity in an evolving industry at Alexandra Farms By Teresa Schaffer For more than...

Influential Women in the Flower Industry

Meet seven exceptional women who have blazed trails in floristry, and learn from their inspiring...

Celebrating International Women’s Day 2024

Your guide to marketing ideas, a social media template and other resources that you can use to...

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55 Top Event Florists of 2024

55 Top Event Florists of 2024

By Tonneli Grüetter Florists’ Review is proud to share our “55 Top Event Florists of 2024,” selected from regions across America. These industry leaders represent the bright future of event florals. Standing on a level all their own, these talented designers blend...

AI and Your Flower Business

AI and Your Flower Business

Can artificial intelligence help your retail business? Let’s find out. By Andrew Joseph For the past few years, the initialism “AI”—artificial intelligence—has been played out across all media platforms. For most people, AI has been a part of pop-culture lore for...

Make Graduation a Blooming Success

Make Graduation a Blooming Success

Sales, marketing and design ideas for these annual celebrations of educational achievement By Nita Robertson, AIFD Fleurologist As the main graduation season for most educational institutions approaches—typically mid-May to mid-June—florists have an opportunity to...

Mother’s Day Success

Mother’s Day Success

Ideas and strategies for making the coming holiday your most efficient and profitable ever By Nita Robertson, AIFD Flowers and plants have long been the top gifts to express love and appreciation on Mother’s Day—cut flowers and arrangements, outdoor bedding and garden...

“Eco-Optimism”

“Eco-Optimism”

Garden Media Group’s “2024 Garden Trends Report” The 2024 report showcases seven trends for the floriculture and horticulture industries to note By Garden Media Group For more than two decades, Garden Media Group has been at the forefront of identifying and shaping...

Women on the Flower Farm

Women on the Flower Farm

Growth and opportunity in an evolving industry at Alexandra Farms By Teresa Schaffer For more than 60 years, the flower industry in Bogotá, Colombia, has empowered women to be independent, self-sufficient leaders in their communities and their homes. Before the 1960s,...

Event Rentals

Event Rentals

Diversifying your portfolio of services into the event-rentals segment can offer myriad opportunities for expanding your business and creating additional revenue streams. By Nita Robertson, AIFD Botanica International Design & Décor Studio Florists can diversify...

Influential Women in the Flower Industry

Influential Women in the Flower Industry

Meet seven exceptional women who have blazed trails in floristry, and learn from their inspiring stories. By Jill Brooke Look all around today, and you see so many women owning flower shops and floral design studios, as well as climbing the ladders in influence,...

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videos
Mother’s Day Brunch

Mother’s Day Brunch

A collection of component arrangements creates a tablescape for a celebratory family feast—a novel flower gifting idea for honoring Mom this year. Floral design, photos and text by Nita Robertson, AIFD Presented by OASIS Floral Products/Smithers-Oasis North America...

Pocket Boutonnières Made Easy

Pocket Boutonnières Made Easy

Two methods for creating this new generation of boutonnières Floral design and text by Patience Pickner, AIFD, PFCI Photos by Photography by Scott Chamberlain, S.D. Presented by Fitz Design POCKET SQUARES I designed this pocket “boutonnière” for a customer who prefers...

Dazzling Duo

Dazzling Duo

Coordinating corsage and boutonnière for style-setting prom-goers Floral design, photos and text by Nita Robertson, AIFD Presented by Reliant Ribbon The approaching prom season offers myriad opportunities for florists to show off their creativity and awareness of...

Eco-Friendly Suspended Arrangement

Eco-Friendly Suspended Arrangement

NYC floral designer Juan Villanueva shares a dramatic design idea that is considerate of the environment Floral design, photos and text by Juan M. Villanueva Villanueva Designs New York, N.Y. At Villanueva Designs, we often incorporate dramatic suspended floral...

Garden-inspired Memorial Tribute

Garden-inspired Memorial Tribute

A sympathy design created to showcase a cremation urn, photo or other remembrance of the deceased, or a trio of pillar candles. Floral design, photos and text by Nita Robertson, AIFD, CFD The rate of cremations in the U.S. has been steadily rising over the past two...

Botanical Wall Art

Botanical Wall Art

Creating art works of dried and permanent florals can generate a new stream of customers and revenues for your shop—as well as opportunities for unparalleled creative expression among your designers. Floral design by Jules Lewis Gibson Photos and text by Nita...

Elevated Statement Centerpiece

Elevated Statement Centerpiece

Large flower arrangements and installations are made easier with the sturdy new OASIS® Event Saddle Floral design, photos, video and text by Nita Robertson, AIFD, CFD Presented by Smithers-Oasis North America The new OASIS® Event Saddle provides a stable foundation...

Diaphanous Bridal Tapestry

Diaphanous Bridal Tapestry

An artistic collage of blooms for a contemporary bride. Floral design by Yassi Taheri Yassi Taheri Floral Design Tehran, Iran Photos by Karu Solutions For weddings and other special events, Iranian floral designer Yassi Taheri is often inspired by the elegance of...

Young-at-heart Roses

Young-at-heart Roses

A modern and youthful approach to arranging a dozen red roses for Valentine’s Day Floral design, photos and text by Nita Robertson, AIFD, CFD Wow your customers this Valentine’s Day with a creative approach to an arrangement of a dozen roses. Many consumers don’t know...

floral news
Introducing Peach Wave by Rosaprima

Introducing Peach Wave by Rosaprima

The Peach Wave rose is the latest addition to Rosaprima's Peach Fuzz Collection. Read Full Article Here. Source: Rosaprima Introducing Peach Wave 13 March 2024. Rosaprima In the vast world of flowers, a new rose variety has been added to the Rosparima Collection,...

Dine Amongst The Flower Fields

Dine Amongst The Flower Fields

Certified American Grown’s Annual Field to Vase Dinner Returns to the Flower Fields in Carlsbad, California, on April 11th. 2023 Field to Vase Source: Certified American Grown Press Release Experience the Spectacular: Dine Amongst the Biggest Bloom in Years at The...

Alexandra Farms Names New Rose After Holly Chapple

Alexandra Farms Names New Rose After Holly Chapple

Breaking News- Alexandra Farms is proud to announce a special addition to their prized Princess Garden Roses Collection with a classically stunning new variety: Princess Holly’s Hope®. This special garden rose has been years in the making at Alexandra Farms and is...

AFE Unveils New Website

AFE Unveils New Website

The American Floral Endowment (AFE) is unveiling its redesigned website, featuring seamless navigation, enhanced program accessibility, and a modern, vibrant aesthetic. Full Press Release Below Source: AFE Unveiling AFE's New Website: Tailored for You...

200,000 Tulips Will Blanket NYC

200,000 Tulips Will Blanket NYC

Royal Anthos, who represents Dutch companies that distribute bulbs around the globe, is now bringing their popular San Francisco tulip festival to New York on Sunday, April 7. Full Article Below Source Flowerpowerdaily 200,000 Tulips Will Blanket NYC -FREE Flowers for...

Fabulous Orchid Dinner Installations

Fabulous Orchid Dinner Installations

In February 2024, Accent Decor had the honor and privilege of being onsite at the 2024 Orchid Dinner in New York City at the historic Plaza Hotel. To dive deeper into the Orchid Dinner’s magic, they asked a few designers to share their creative...

Make Graduation a Blooming Success

Make Graduation a Blooming Success

Sales, marketing and design ideas for these annual celebrations of educational achievement By Nita Robertson, AIFD Fleurologist As the main graduation season for most educational institutions approaches—typically mid-May to mid-June—florists have an opportunity to...

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