“Where flowers bloom,
so does hope.”
Florist Spotlight: Alyssa Ice of Ginger Rose
By Nita Robertson, AIFD Nestled in the vibrant city of Atlanta, Ga.,...
Florist Spotlight: Yamile Bulos
Yamile Bulos San José del Cabo (Los Cabos), Baja California Sur, Mexico...
Florist Spotlight: The Bridgehampton Florist
Michael Grim and Jim Osburn The Bridgehampton Florist Bridgehampton, N.Y....
Florist Spotlight:Leah McLean
Leah McLean The Salted Image Pittsburgh, Pa. thesaltedimage.com...
RECENT POSTS
Build a Culture of Celebration
Energize your floral design team. Here’s how. By Jules Lewis Gibson In the fast-paced world of floristry—where early mornings, last-minute requests and endless creativity are part of the job—it’s easy to focus only on getting orders out the door. But do you take...
Florist Spotlight: Alyssa Ice of Ginger Rose
By Nita Robertson, AIFD Nestled in the vibrant city of Atlanta, Ga., Ginger Rose is a creative floral design studio renowned for its exquisite creations. Specializing in weddings and events across the country, the studio’s mission is simple yet profound: to help...
What to Do with Broken Flowers
Tips to make the best of problematic product. By Jill Brooke Many of us at the dawn of our careers, while attending floral design school, were told the following in very stern terms: You shall NOT complain when flowers break because your relationship with your...
Care and Handling of Cut Flowers
What’s fact and what’s fiction? By John M. Dole, PhDProfessor, Horticultural ScienceNorth Carolina State UniversityPresented by American Floral Endowment We’ve all heard of them—the special remedies or hacks that are supposed to make cut flowers last longer. ...
The Art (and Algorithm) of Valentine’s Day 2026
How AI, sustainability and emotional design are transforming one of the industry’s biggest days. By Kat Castagnoli, AIFD With Valentine’s Day 2026 landing on a Saturday, florists nationwide are bracing for a complex mix of opportunity and chaos. The good news?...
Arranging Your Future
The exit strategy every florist needs. By Kat Castagnoli, AIFD For many florists, retirement planning isn’t just low on the priority list—it often doesn’t exist at all. Long hours, tight margins and a culture that celebrates artistry over financial strategy make it...
Art in Bloom Museum Events
By Jill Brooke Every spring, something magical happens inside America’s great museums. Rooms that usually hum with the quiet reverence of hushed voices and still paintings burst into riotous life, buzzing with activity and exuberance. Tulips bend toward Renoirs. Roses...
Become a designer for Florists’ Review Magazine!
We are currently seeking our next tutorial designers to be featured in the pages of Florists' Review Magazine. Do you have a creative concept you'd love to share? A unique design technique? An innovative approach to floral mechanics? Or simply a stunning...
Guided by Nature
Korean floral design beckons tranquility in a hectic world. By Bianca Bina Spacious, balanced and natural. Grounded in foundational principles, Korean design is built on a simple yet intentional framework that embraces ethereal, asymmetric forms. Every element...
Crowning Glory: Explore the Art of Headpieces
Floral design and text by Julia Prokhorova, AIFD, CFD, TMF | Wild Veggie Bouquet | Corpus Christi, Texas Photos by Cora Johnson | Cora Johnson Photography | Corpus Christi, Texas There are so many reasons to wear a...
Become a designer for Florists’ Review Magazine!
We are currently seeking our next tutorial designers to be featured in the pages of Florists' Review Magazine. Do you have a creative concept you'd love to share? A unique design technique? An innovative approach to floral mechanics? Or simply a stunning...
Best in Blooms Contest 2025
Enter Florists' Reviews Best in Blooms Design Contest today for your chance to win a Florist Spotlight feature in Florists' Review magazine AND win a $500 credit from Smithers-Oasis North America and 240 stems of beautiful...
Enter FR’s 2025 Autumn Wedding Contest
We are excited to see your most stunning fall wedding creations and share them with our readers! Let's make this autumn season the best one yet! Upload your photos today for a chance to showcase your winning design work to the floral world! You have the chance to win...
Let’s get social! Join our social communities.
Tutorial: Angel Wings
Create an exquisite bridal bouquet with a feather-like base. Floral design and text by Robert Koene | Robert Koene Floral Art | The Hague, NetherlandsPhotos and videography by Vasilis Kantarakis | Athens, Greece A refined and lightweight composition, this bouquet...
Fungi Fusion Tutorial
An artful interplay of elements gives rise to a breathtaking design. Floral design, text and photos by Yeon Chung, Kawa Flowers, Portland, Ore. I find joy in the changing seasons, envisioning floral art that brings together wild mushrooms, vegetables and flowers. My...
Romantic Wedding Centerpiece Tutorial
DESIGN A DREAMY AND VERSATILE ARRANGEMENT FOR CEREMONIES AND RECEPTIONS. This wedding-style centerpiece features exquisite roses in pink as well as warm peach tones. For placement, the arrangement works well on a round table, long table or even on a bar. Footed...
Sunshine and Zest
Create this lively and lovely tablescape for a springtime brunch. Floral design and text by Julia Prokhorova, CFD, TMF Wild Veggie Bouquet, Corpus Christi, Texas Photos and video by Cora Johnson Cora Johnson Photography, Corpus Christi, Texas Presented by Dümmen...
A Vintage-inspired Wedding Bouquet
Roses in soft, romantic hues complement a beautiful antique silk ribbon. Presented by Alexandra Farms Floral design and text by Belinda Bennett, The Rose Thief Floral Studio, Hatfield, Mass. Photographer/Videographer: Rebecca Castonguay, Rebecca Castonguay...
Spectacular Spring Picnic
This cascading color-blocked creation makes a dazzling focal point. Floral design and text by Ana Vivas Aniska Creations, Miami, Florida Photos by Simon Ruiz and Aniska Creations Presented by Rosaprima Welcome to a vibrant and joyful floral design inspired by the...
Blossoms and Butterflies
Add a playful touch to a lovely design. Floral design, text and photography by Nita Robertson, AIFD Floral design is more than arranging flowers; it's an opportunity to tell a story, evoke emotion and create a lasting impression. On these pages, I have crafted a...
A Tablescape for Spring Events
Go bold with a polychromatic color scheme. Floral design, text and photos by Lea Romanowski, AIFD, CAFA, CFD Designing on the Edge Calgary, Alberta, Canada Presented by Oasis Floral Products My inspiration: my best friend, while lying in a meadow and looking outward,...
Prom Bouquet and Traditional Wrist Corsage
Elevate your flower design offerings with ribbon. Floral design, photos and text by Nita Robertson, AIFD Presented by Reliant Ribbon company Prom season brings an exciting opportunity to showcase both timeless traditions and modern trends in flower design. While...
What to Do with Broken Flowers
Tips to make the best of problematic product. By Jill Brooke Many of us at the dawn of our careers, while attending floral design school, were told the following in very stern terms: You shall NOT complain when flowers break because your relationship with your...
Seed Your Future Announces New Board President, New Board Member, Committee Leaders
Alexandria, VA – Seed Your Future (SYF), the national initiative dedicated to inspiring the next generation of horticulture and floriculture professionals, today announced its new Board President, an incoming Board Member, and newly appointed committee volunteers who...
FTD Announces Winner of 2025 Everyone “Likes” a Parade Sweepstakes
Chicago, IL – FTD is pleased to announce Barbara Ryshytylo of Victoria’s Flowers & Gifts in Selkirk, MB, as the winner of the 2025 Everyone “Likes” a Parade Sweepstakes. Barbara has won a trip for two to Pasadena, California, to experience the 2026 Rose Parade®...
American Floral Endowment: 2025 Year in Review
Alexandria, VA - As the year wraps up, join the American Floral Endowment (AFE) in celebrating the many accomplishments across the industry. Thanks to generous donors, AFE has continued making meaningful strides to fund programs that strengthen the floral community....
Sustainabloom Introduces Sustainability Planning Template for Retail Florists
Alexandria, Virginia - Sustainabloom has released a brand-new free resource to help floral retailers take actionable, measurable steps toward sustainability. The Sustainability Planning Template for Retail Florists is designed to make sustainability planning...
That Flower Feeling Aims to Make Flowers an “Everyday Essential” with New Campaign
New initiative builds on proven "Self Care Made Easy" test market success, calls on industry to partner through investment and free toolkit activation. Carlsbad, CA – That Flower Feeling, the floral industry’s newly independent national marketing initiative, today...
1-800-FLOWERS.COM is Now on DoorDash
Today, we’re excited to announce that 1-800-FLOWERS.COM is now available on DoorDash, bringing its iconic floral arrangements and gifts directly to customers through the DoorDash app. Just in time for the busy holiday shopping season, the new partnership expands...
Lori Wheat on Leading the Society of American Florists
In this episode of The Bloom Show, Lori Wheat, the new president of the Society of American Florists (SAF) and third-generation owner of Lafayette Florist in Colorado, joins host Sahid Nahim for an inspiring discussion on leadership, education, and the future of the...
Floraprima Introduces the Poppy Collection
Delicate, expressive, and emotionally resonant—the poppy is a flower unlike any other. After months of research, testing, and innovation, Floraprima proudly unveils the Poppy Collection: five distinct varieties available year-round, crafted for florists and designers...
