“Where flowers bloom,
so does hope.”
Florist Spotlight: The Bridgehampton Florist
Michael Grim and Jim Osburn The Bridgehampton Florist Bridgehampton, N.Y....
Florist Spotlight:Leah McLean
Leah McLean The Salted Image Pittsburgh, Pa. thesaltedimage.com...
Florist Spotlight: Susan McLeary
Susan McLeary (a.k.a. Passionflower Sue) susanmcleary.com...
Florist Spotlight: Marie Danielle Vil-Young
By Nita Robertson, AIFD, CFD Marie Danielle Vil-Young À Votre Service...
RECENT POSTS
Marketing for the Holidays
Practical ideas for making the coming holiday season your busiest and most profitable ever. By Andrew Joseph One of the biggest mistakes any florist can make is not making any special marketing plans for the fall and winter holidays. The first thing to do is determine...
Enter Our Latest Best in Blooms Design Contest
Sponsored by Alexandra Farms & Smithers-Oasis North America Submission for the Florists' Review BEST IN BLOOMS Fall 2023 Contest Enter Florists' Reviews Best in Blooms Design Contest today for your chance to win a Florist Spotlight feature...
Holiday Trends 2023
Tips for decorating residential and commercial spaces in the latest styles. By Jill Brooke Holiday 2023 is fast approaching, and hopefully you have already ordered your holly, juniper, boxwood, Oregonia and Magnolia for garlands, wreaths and other holiday décor....
Florist Spotlight: The Bridgehampton Florist
Michael Grim and Jim Osburn The Bridgehampton Florist Bridgehampton, N.Y. thebridgehamptonflorist.com @thebridgehamptonflorist Florist Spotlight: The Bridgehampton Florist By Jill Brooke About midway through the Hamptons—a string of tiny seaside towns, villages and...
Logistics for Success in Your Holiday Decorating Business
By Tonneli Grüetter The winter season is right around the corner ready to welcome a healthy dose of holly jolly holiday profits for florists, especially those offering professional decorating services. Adding professional winter holiday decorating services to your...
Florists’ Review’s Wreath Design Contest
By Nita Robertson, AIFD, CFD The wreath business is big business. But has your company fully tapped into this popular niche? Consumers are shopping for creative fresh, permanent and dried wreaths all year long, but especially for the fall and winter seasons. So, if...
Florists’ Review Acquires Flora Magazine
We are thrilled to announce that Florists' Review Media Group has acquired Flora Magazine. We are excited to expand our passion for the floral industry with this amazing quarterly publication and expand our reach across the pond. “Someone’s sitting in the shade today...
Dutch Lily Days 2023
By Jules Lewis Gibson A visit to the Netherlands is a treat for any flower lover. From June 6 to 9, 14 lily bulb exporters opened their doors to visitors from around the globe for “Dutch Lily Days,” and I was invited to be one of those visitors It is the premier event...
Smart Mentoring
Tips for passing along the skills and knowledge of your top employees to other staff members By Phillip M. Perry You’ve spent good money attracting, hiring and training great employees. But what happens when your skilled workers retire or move on to other pursuits?...
The Flower Hour With Florists’ Review Podcast
By Nita Robertson AIFD, CFD Introducing The Flower Hour with Florists' Review podcast. If you are in the business of flowers, this show is for you. Join us for our new podcast hosted by Jules Lewis Gibson, president of Florists' Review along with myself, Nita...
Enter Our Latest Best in Blooms Design Contest
Sponsored by Alexandra Farms & Smithers-Oasis North America Submission for the Florists' Review BEST IN BLOOMS Fall 2023 Contest Enter Florists' Reviews Best in Blooms Design Contest today for your chance to win a Florist Spotlight feature...
Florists’ Reviews 2023 Autumn Wedding Contest
Enter our latest contest by sharing your autumn wedding work According to The Knot and WeddingWire, October and September are the most popular months for weddings (No. 1 and No. 2, respectively), surpassing June (No. 3) for the past several years! So,...
Enter Florists’ Reviews Wreath Design Contest
We’ve created a contest where you can submit photos of your best wreath designs. All types of wreath designs are welcome—for example, fall, holiday, dried, and permanent. Share wreath design inspiration for the upcoming fall and winter holidays. Let's inspire each...
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Hand-tied Cascade Bridal Bouquet
How to design a cascade-style bouquet with a sustainable approach Floral design, photos, video and text by Beth O’Reilly, AIFD, CFD, TMF Presented by Alexandra Farms Design mechanics for hand-tied cascade-style bouquets can be tricky, especially when taking a...
Rhythmic Spring Bridal Bouquet
An exuberant hand-tied design created with a chicken-wire armature. Floral design, step-by-step photos and text by Shelayne Hammack, Twist Flowers located in Reno, Nev. Bouquet photos by Jessica Lillian, Jessica Lillian Photography,Reno, Nev. When developing a color...
A Modern Centerpiece
This moody, monochromatic masterpiece is a study in color and texture. Floral design and text by Ashley Overholser Primavera: Modern Floristry; Atlanta, Ga. Photos by Frank Piazza (“Frankie Zaza”); Atlanta, Ga. Floral design is living artwork, and as...
A Rainbow of Flowers
This polychromatic ombré composition would be splendid for virtually any spring and summer occasion, including “Pride Month” celebrations. Floral design and video by Alexandra Scholtz WildFlora Design Studio Studio City, Calif. Photos by Bex Falk Photography Los...
Lush Garden Design
A lovely garden-style arrangement features decorative design elements from Smithers-Oasis—including black floral foam. Floral design, photos, video and text by Nita Robertson, AIFD, CFD Presented by Smithers-Oasis North America This modern garden-style design...
Spring Vegetable Arrangement
An imaginative seasonal design inspired by—of all things—a boiling pot of soup. Floral design, photos and text by Iuliia Prokhorova, CFD, TMF I created this arrangement of vegetables to have a spring vibe, but you can create a similar design for any time of the year...
Summer Citrus Garden
A stunning and versatile floral installation that is easily moved and reconfigured, providing clients with maximum value. Floral design and text by Katie Noonan, AIFD, CFD Noonan’s Wine Country Designs San Luis Obispo, Calif. Photos by Ashley Ludaescher...
Lush Wedding Centerpiece
A popular design mechanic offers many benefits for all types of wedding and event designs. Floral design, photos and text by Nita Robertson, AIFD, CFD This low and lush centerpiece—ideal for a wedding reception and other occasions, as well—is created with an 8”...
A Touch of Spring Fever
Tulips and fresh branches provide welcome seasonal elements in a charming, salable design. Floral design, photos and text by Nita Robertson, AIFD, CFD This delightful and affordable spring-spirited design receives additional volume and dimension—and perceived...
Designing a Table for Two in the Sea for the World Cup
With the theme of “Ocean Waves,” competitors were asked to create a table for two in the sea as part of the competition at the World Cup. Full Article Below Source By: Jill Brooke at Flower Power Daily Designing a Table for Two in the Sea for the World Cup By Jill...
Colombian nursery industry is thriving
Colombia is well-known for its cut flowers, but did you know that the nursery industry is thriving all year round as well? Full Article Below Source Colombian nursery industry is thriving Colombia is well-known for its cut flowers, but did you know that the nursery...
CalFlowers Wins The SAF Marketer of the Year Award
Each year the Society of American Florists honors the best in floral marketing with the coveted Marketer of the Year award, we are excited to announce that CalFlowers took home the prestigious honor for the That Flower Feeling initiative. Full Article Below Source:...
Stars of the industry honored at SAF Phoenix 2023
On September 9 during the Society of American Florists' 138th Annual Convention, the annual Stars of the Industry Awards Recognition honored those who have made an indelible mark on the industry, as well as the winners of the Outstanding Varieties and Sylvia Cup...
Holiday Trends 2023
Tips for decorating residential and commercial spaces in the latest styles. By Jill Brooke Holiday 2023 is fast approaching, and hopefully you have already ordered your holly, juniper, boxwood, Oregonia and Magnolia for garlands, wreaths and other holiday décor....
Fresh Fest: art, flowers and Jet Fresh Culture
This event was a captivating tribute to the artistry of flowers, shining a spotlight on the diverse floral offerings from Jet Fresh Flowers. Full Article Below Source Fresh Fest: art, flowers and Jet Fresh Culture August 29, 2023 Aug. 18 marked a milestone as the...
25 Fantastic Small Business Saturday Ideas
It’s not too early to start ramping up for the holiday season, particularly Small Business Saturday. Full Article Below Source 25 Fantastic Small Business Saturday Ideas Published: Sep 5, 2023 by Lisa Price It’s not too early to start ramping up for the holiday...
Dahlia Mania
When it comes to the world of flowers, one species stands out as a true masterpiece of nature – the dahlia. These captivating blooms have captured the hearts of garden enthusiasts and florists alike with their vibrant colors, intricate petal formations, and remarkable...
Strategies to Boost Millennial Interest in Floral Products
Marketing flowers to Millennials can be challenging so find ways to appeal to their values and lifestyle with your floral marketing. Full Article Below Source BLOOMING STRATEGIES: 8 WAYS TO BOOST MILLENNIAL INTEREST IN FLORAL PRODUCTS AUGUST 28, 2023 RIO...
