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florists review

Making the Most of Mother’s Day

Tips for planning and preparing for the third busiest holiday in a florist’s year, as well as...

Prom 2023

Tips, hacks, advice, trends and more for making this prom season your most efficient and...

Valentine’s Day Profit Planner

Tips for an organized, efficient and supremely profitable holiday. By Nita Robertson, AIFD, CFD...

Balloon Mania

Balloons are popping up everywhere in event décor, so here are a few current trends and décor tips...

The Art of Gift Baskets

Gift baskets are a perfect gift line for flower shops that can bring in new customers and extra...

“Where flowers bloom,

so does hope.”

Lady Bird Johnson

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Enter FR’s Show Your Pride Contest

Enter FR’s Show Your Pride Contest

As we begin to celebrate and recognize the contributions of LGBTQ+ community and their culture, we have decided to host a design contest to spread love through flowers.  Each June presents us with an opportunity to grow as individuals, professionals, and allies....

Are You a Great Manager?

Are You a Great Manager?

Tips for becoming a more productive and effective manager. By Phillip M. Perry Great management skills are more important than ever in today’s tight labor market. Businesses large and small need to take steps to retain top-performing people and attract new ones....

Florist Spotlight: Nancy Zimmerman

Florist Spotlight: Nancy Zimmerman

Nancy Zimmerman Fancy Florals by Nancy Fairbury, Ill. fancyfloralsbynancy.com @fancyfloralsbynancy Since starting Fancy Florals by Nancy—a studio florist specializing in lush custom floral designs for weddings—in 2012, Nancy Zimmerman has become an award-winning...

Cut Rose Varieties You Should Try in 2023

Cut Rose Varieties You Should Try in 2023

By Tonneli Grüetter Believe it or not, winter is almost over. Florists everywhere can rejoice on March 20, the first day of spring 2023. As the days become longer, floral designers tune their focus to the distant sound of wedding bells, graduation marches and prom...

The Point of Point-of-Sale Systems

The Point of Point-of-Sale Systems

Having a POS system specific to your flower shop can help you save and make money while building customer satisfaction. By Andrew Joseph At one time, a point-of-sale (POS) system referred to the cash register within a retail shop. So, by that definition, pretty much...

A Day in the Life of a Retail Flower Shop Owner

A Day in the Life of a Retail Flower Shop Owner

Behind the scenes at Debbie’s Bloomers in El Paso, Texas, with Marisa Guerrero, AIFD, CFD. By Nita Robertson, AIFD, CFD Debbie’s Bloomers is El Paso, Texas’ one-stop-shop for beautiful flowers, gifts and home décor. Since 1985, its mission has been to provide...

Making the Most of Mother’s Day

Making the Most of Mother’s Day

Tips for planning and preparing for the third busiest holiday in a florist’s year, as well as merchandising, marketing and sales advice. By Nita Robertson, AIFD, CFD Neumann Lilies Although Mother’s Day this year falls as late on the calendar as the second Sunday in...

Engaged Employees

Engaged Employees

A great workplace, with staffers who enjoy their jobs, can drive both productivity and sales. By Phillip M. Perry “Hire motivated people who can help your business grow.” That popular mantra has always been easier said than done. And today, the challenge is tougher...

“Best in Blooms”

“Best in Blooms”

Meet the winner and finalists in FR’s latest flower design contest. By Nita Robertson, AIFD, CFD Sponsored by Melrose International Florists’ Review is excited to present the winner and top two finalists in our March 2023 “Best in Blooms” design...

Email Marketing Guide

Email Marketing Guide

Some consider it low-tech, but if it works (and it does—still), who cares? By Andrew Joseph Some people, when considering ways to market their flower enterprises, are old school—newspapers, magazines, billboards, fliers and pamphlets while others believe the more...

contests
Enter FR’s Show Your Pride Contest

Enter FR’s Show Your Pride Contest

As we begin to celebrate and recognize the contributions of LGBTQ+ community and their culture, we have decided to host a design contest to spread love through flowers.  Each June presents us with an opportunity to grow as individuals, professionals, and allies....

“Best in Blooms”

“Best in Blooms”

Meet the winner and finalists in FR’s latest flower design contest. By Nita Robertson, AIFD, CFD Sponsored by Melrose International Florists’ Review is excited to present the winner and top two finalists in our March 2023 “Best in Blooms” design...

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videos
Wearable Flowers for Prom

Wearable Flowers for Prom

A quick-and-easy coordinating trio of designs to boost your prom sales and profits. Floral design, photos and text by Nita Robertson, AIFD, CFD Presented by Reliant Ribbon To really boost your prom flower sales this year, excite your customers by showing them creative...

Women’s Day Brunch

Women’s Day Brunch

A colorful tablescape for a gathering of women celebrating women. Floral design, photos, video and text by Paulina Nieliwocki, Blue Jasmine Floral, Berkeley Heights, N.J. Presented by Sun Valley Floral Farms Arcata, Calif. The vibrant rainbow-like hues of the...

Heart’s Delight

Heart’s Delight

Creative craftiness elevates the appeal of the quick-to-produce and easy-to-deliver Valentine’s Day arrangement. Floral design, text and photos by Nita Robertson, AIFD, CFD Inspired by the holiday of love, I wanted to create a fun design that has lots of consumer...

Cascading Beauty

Cascading Beauty

Convey a decidedly autumnal aesthetic in wedding designs—regardless of color palette—by combining dried botanicals with fresh. Floral design, text and photography by Nita Robertson, AIFD, CFD The changing seasons inspired me to create a lush cascade-style bridal...

Dynamic New Convention Design

Dynamic New Convention Design

With its dramatic vertical and horizontal planes, this design style generates arrangements that can be not only exciting and distinctive but also budget friendly yet profitable. Floral design, photography and text by  Mike Hollenbeck, AIFD, CFD from Floral Artistry ...

Hand-tied Bouquet for Valentine’s Day

Hand-tied Bouquet for Valentine’s Day

There are a great many novelty varieties of carnations and spray carnations on the market today, and this design will reignite interest in these beloved, fragrant and long-lasting flowers. Floral design, photos, video and text by Beth O’Reilly, AIFD, CFD, TMF...

Sublime Succulent Wearables

Sublime Succulent Wearables

Quick and easy techniques for creating dramatic botanical earrings, bracelets and hair combs. Floral design, photos and text by Toni Sicola Succulents for Hire Moab, Utah I love creating wearables with succulents because they can withstand so much. Succulents are...

“Fall”ing in Love Tutorial

“Fall”ing in Love Tutorial

This glorious spiral hand-tied bouquet sets a sumptuous tone for an autumn wedding. Floral design and text by Amy Balsters Photos and video by Hannah Undseth; @hannahu.media Floral designer and educator Amy Balsters, The Floral Coach,...

floral news
In Memory of Kate Hinish- The Flower Witch

In Memory of Kate Hinish- The Flower Witch

Such beauty Kate Hinish created as the  “Flower Witch.” In her  31 years she charmed so many and brought such joy through her special touch with flowers. Full Article Below Source Flowerpowerdaily RIP Kate Hinish – The Flower Witch and Talent By...

Instagram for Small Business

Instagram for Small Business

Tips for Success for using Instagram for any small business. Full Article Below Source Instagram for Small Business: Tips for Success for Any Business Written by: Albert de Venecia  | Published: 25 March 2023 Building a legitimate Instagram...

Trend Alert – Red & Pink

Trend Alert – Red & Pink

Pink and reds are set to become a hot wedding trend for 2023, which is a welcome addition to the wedding flower color palette, traditionally dominated by white and blush tones. Full Article Below Source Alexandra Farms Trend Alert – Red & Pink Once considered a...

WF&FSA Floral Distribution Conference

WF&FSA Floral Distribution Conference

By Nita Robertson AIFD, CFD From March 6-8, the WF&FSA Floral Distribution Conference took place in Doral Miami, FL. This is a special event where suppliers and wholesalers meet for a unique experience that helps bridge the floral community together in order to...

Dianthus Week Colombia 2023

Dianthus Week Colombia 2023

During the week between March 13 and 17, Colombia celebrates Dianthus Week, organized by 9 breeders who will open their showcases to receive visits from local and foreign buyers and flower growers who will be able to learn about the new carnation varieties setting the...

AFE Grow Pro Webinar Series Released

AFE Grow Pro Webinar Series Released

In these free webinars, nationally recognized researchers, hosts, and speakers offer ‘how-to’ advice based on AFE-funded and other research projects to help the industry navigate through ever-changing growing challenges. Full Article Below Source American...

2023 Great Lakes Floral & Event Expo Recap

2023 Great Lakes Floral & Event Expo Recap

Another successful event for the Great Lakes Floral Association. The event was full of excitement with a full agenda including Business seminars, design classes, Main stage shows, the trade show floor as well as networking with fellow industry professionals, visitors...

Cut Rose Varieties You Should Try in 2023

Cut Rose Varieties You Should Try in 2023

By Tonneli Grüetter Believe it or not, winter is almost over. Florists everywhere can rejoice on March 20, the first day of spring 2023. As the days become longer, floral designers tune their focus to the distant sound of wedding bells, graduation marches and prom...

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