“Where flowers bloom,
so does hope.”
Florist Spotlight: Yamile Bulos
Yamile Bulos San José del Cabo (Los Cabos), Baja California Sur, Mexico...
Florist Spotlight: The Bridgehampton Florist
Michael Grim and Jim Osburn The Bridgehampton Florist Bridgehampton, N.Y....
Florist Spotlight:Leah McLean
Leah McLean The Salted Image Pittsburgh, Pa. thesaltedimage.com...
Florist Spotlight: Susan McLeary
Susan McLeary (a.k.a. Passionflower Sue) susanmcleary.com...
Flowers in Your Hair and Everywhere
The Renaissance of Wearable Flowers By Molly Lucille Presented by Boutstix Magnets Throughout history, people have adorned themselves with flowers. Ancient Egyptians, Greeks and Romans adorned their champions and gods with head wreaths of blossoms, laurel and olive;...
Trends in Wedding Bouquets for 2024
By Nita Robertson, AIFD With each passing wedding season, fresh trends in bridal bouquets emerge and existing styles evolve, and for 2024, bouquets will encompass various styles, shapes and color palettes, harmonizing with not only the seasons but also diverse wedding...
Software for Wedding and Event Florists
A look at three companies that offer wedding and event planning software developed specifically for florists—by florists. By Andrew Joseph Until about 25 years ago, keeping track of one’s inventory, revenue and expenses was all done by hand, written on accounting...
Enter our latest Best in Blooms Design Contest- American Grown Edition
Submit your entry below to become a semi-finalist in our Best in Blooms 2024 American Grown contest. Sponsored by Certified American Grown Submission for Florists' Reviews American Grown BEST IN BLOOMS Contest 2024 It's time to celebrate American grown flowers with...
55 Top Event Florists of 2024
By Tonneli Grüetter Florists’ Review is proud to share our “55 Top Event Florists of 2024,” selected from regions across America. These industry leaders represent the bright future of event florals. Standing on a level all their own, these talented designers blend...
AI and Your Flower Business
Can artificial intelligence help your retail business? Let’s find out. By Andrew Joseph For the past few years, the initialism “AI”—artificial intelligence—has been played out across all media platforms. For most people, AI has been a part of pop-culture lore for...
Merchandising Ideas to Create Customer Experiences
Elevate your product displays with these modern and sales-enticing techniques By Tonneli Grüetter Native Poppy Native Poppy Feeling overwhelmed by the pressure to keep one’s shop fresh and exciting for in-person shoppers is a challenge every florist has felt at some...
Make Graduation a Blooming Success
Sales, marketing and design ideas for these annual celebrations of educational achievement By Nita Robertson, AIFD Fleurologist As the main graduation season for most educational institutions approaches—typically mid-May to mid-June—florists have an opportunity to...
Mother’s Day Success
Ideas and strategies for making the coming holiday your most efficient and profitable ever By Nita Robertson, AIFD Flowers and plants have long been the top gifts to express love and appreciation on Mother’s Day—cut flowers and arrangements, outdoor bedding and garden...
“Eco-Optimism”
Garden Media Group’s “2024 Garden Trends Report” The 2024 report showcases seven trends for the floriculture and horticulture industries to note By Garden Media Group For more than two decades, Garden Media Group has been at the forefront of identifying and shaping...
Enter our latest Best in Blooms Design Contest- American Grown Edition
Submit your entry below to become a semi-finalist in our Best in Blooms 2024 American Grown contest. Sponsored by Certified American Grown Submission for Florists' Reviews American Grown BEST IN BLOOMS Contest 2024 It's time to celebrate American grown flowers with...
Call for Submission for the Pets in Petals Contest
We invite you to showcase your finest creations in pet floral arrangements.We want to see your furry friends adorned with flowers. All type of animals are welcome. It's simple, submit images showcasing your finest floral designs on animals for an opportunity to...
A Call for Entries for Florists’ Reviews Picture Perfect Wedding Contest
Florists' Review Presents our 25th Annual Picture Perfect Wedding Contest It's here! Our Annual Picture Perfect Wedding contest is here for you to submit your best wedding florals for 2023 in any or all of the categories below: • Bouquets • Reception Décor •...
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Mystic Crystals
Introducing extraordinary new products that will add an exciting new element to bridal bouquets and boutonnières this wedding season. Floral design and text by Patience Pickner, AIFD, PFCI Chamberlain, S.D. Photos by Tami Carda Photography Presented by Fitz Design...
Sustainably Designed Broken Arch
The right mechanics make designing spectacular wedding arches fast and easy. Floral design and text by Susan McLeary Photos by Patrick Kolts for Accent Décor Last year, I was asked by Accent Décor to collaborate on a number of solution-focused structures and vessels...
Grassy Winter Meadow
This flower design concept that can be utilized for myriad occasions, from photoshoots to weddings and events. Floral design and text by Molly Lucille (@fae.floral) Photos by Bud Kibby, TINYuproar My creative practice is deeply inspired by the wildness of nature. I...
Radiant Radial Lines
Radial-line arrangements captivate and engage viewers, and they are also popular choices among floral designers. Floral design and text by Tomas De Bruyne, EMC International (European Master Certification), Oostkamp (Brugge), Belgium Photos by Diana Toma, EMC, Atelier...
Rustic Armature
A grapevine structure not only adds movement and textural interest to a modern “everyday” arrangement but also makes it quick and easy to design Floral design, text and photography by Nita Robertson, AIFD, CFD Armatures often serve both decorative and function...
Hand-tied Cascade Bouquet
An organically flowing design for all seasons. Floral design, photos and text by Maria Yamile Bulos Flores San José del Cabo (Los Cabos), Baja California Sur, Mexico For this cascade bouquet, I wanted to use flowers and colors that are available in any season, and...
Festive and Fruity
Flowers and fruits can create delicious compositions; this one has a tropical flavor. Floral design, text and photography by Nita Robertson, AIFD, CFD Fresh fruits and/or vegetables always add great textural interest, form and color to floral designs. This...
Mother’s Day Brunch
A collection of component arrangements creates a tablescape for a celebratory family feast—a novel flower gifting idea for honoring Mom this year. Floral design, photos and text by Nita Robertson, AIFD Presented by OASIS Floral Products/Smithers-Oasis North America...
Pocket Boutonnières Made Easy
Two methods for creating this new generation of boutonnières Floral design and text by Patience Pickner, AIFD, PFCI Photos by Photography by Scott Chamberlain, S.D. Presented by Fitz Design POCKET SQUARES I designed this pocket “boutonnière” for a customer who prefers...
Trends in Wedding Bouquets for 2024
By Nita Robertson, AIFD With each passing wedding season, fresh trends in bridal bouquets emerge and existing styles evolve, and for 2024, bouquets will encompass various styles, shapes and color palettes, harmonizing with not only the seasons but also diverse wedding...
Set the Stage with Conservatory Stands
Floral designers committed to environment-friendly foam-free arranging have long turned to Accent Decor for containers to support their unique mechanics and needs. Check out the step by step design tutorial by Sue McLeary.. Source: Accent Decor Blog Set the Stage with...
Solar Eclipse Creativity from Florists!
A few floral artists shared their fun and creative interpretation of the solar eclipse using flowers. Full Article Below Source Solar Eclipse Creativity from Florists! By Jill Brooke You got to love the creativity of some floral artists. After all, flowers express...
David Austin Launches Three New Wedding Roses
Bessie, Hettie and Millicent are the newest wedding roses in the David Austin collection. Full press Release Below- Source David Austin Introducing Three New Iconic Roses David Austin's lifelong love affair with the classic Old Rose has led him to create many...
New Tulip Variety “Baptized” in NYC
Consul General of The Kingdom of the Netherlands in New York, Ahmed Dadou, presented an exclusive New York tulip variety to the City of New York at Union Square Park. Full Article at Flowerpowerdaily New Tulip Variety “Baptized” in NYC By Jill Brooke At what will...
Popular Lily Varieties Used in Top Perfumes
Lilies play a prominent role in the world of perfumery because of their unique scents and versatility. Source: Flowerpowerdaily Full Article Below "Popular Lily varieties in top perfumes" In the world of perfumery, lilies play a prominent role because of their unique...
Event Designer Alina Naesca Shares Spring Inspiration
United Selections' latest collaboration with Alina Neacsa: International Event Designer Alina Naesca encapsulates the essence of Easter and the rejuvenation of springtime. She adorned the corridors of Romania's Bethlen Haller Castle, offering a preview of the Nova...
Dine Amongst The Flower Fields
Certified American Grown’s Annual Field to Vase Dinner Returns to the Flower Fields in Carlsbad, California, on April 11th. 2023 Field to Vase Source: Certified American Grown Press Release Experience the Spectacular: Dine Amongst the Biggest Bloom in Years at The...
Introducing Peach Wave by Rosaprima
The Peach Wave rose is the latest addition to Rosaprima's Peach Fuzz Collection. Read Full Article Here. Source: Rosaprima Introducing Peach Wave 13 March 2024. Rosaprima In the vast world of flowers, a new rose variety has been added to the Rosparima Collection,...
