By Nita Robertson AIFD

Each year on April 22, Earth Day invites us to reflect on our relationship with the planet and recommit to practices that support a sustainable future. For florists, Earth Day is more than a date on the calendar—it’s a reminder that the beauty we work with every day is deeply rooted in nature. From the petals of a spring bloom to the soil that nurtures it, our craft is inseparable from the environment.

As members of an industry closely connected to the Earth, florists have a unique opportunity to lead by example—championing eco-conscious choices and educating customers on the value of sustainable floristry.

Grow Green: Embracing Sustainable Floral Practices

In recent years, many florists have begun to reimagine traditional practices with sustainability in mind. Here are a few impactful changes florists can adopt or celebrate this Earth Day:

  • Alternative Mechanics: more designers are embracing alternatives like chicken wire, reusable mechanics, and sustainably sourced moss.
  • Source Locally and Seasonally: Supporting local flower farms reduces the carbon footprint associated with imported blooms. Earth Day is the perfect time to highlight in-season flowers grown close to home.
  • Repurpose and Reuse: Encourage clients to return vases or use vintage containers. Promote designs that embrace natural, compostable materials like twine, paper, and bamboo.
  • Composting Flower Waste: Implementing composting practices can help reduce landfill waste while giving back to the soil that grows our products.
  • Eco-Friendly Packaging: Ditch the plastic wrap for kraft paper, biodegradable sleeves, or recyclable containers that align with your brand’s green values.

Educating Customers on Floral Sustainability

Earth Day is also an opportunity to share your values with your customers. Use this time to:

  • Host a Workshop: Consider offering a class on sustainable floral design or plant-based living arrangements.
  • Share Your Story: Post on social media or include a note in deliveries explaining your eco-conscious practices. A behind-the-scenes look into how you’re honoring Earth Day can build trust and inspire your audience.

Planting Seeds for the Future

The Earth sustains our art, our business, and our way of life. By embracing more environmentally responsible choices—not just on Earth Day, but every day—we can help ensure that future generations of florists inherit a world still bursting with blossoms.

Let’s bloom with intention. This Earth Day, let your designs speak not only of beauty, but of care—for nature, for community, and for the planet we all share.