Floristry Business Articles

Test Start: Flower Business

Pop-up Stores Offer Many Options and Benefits By Jill Brooke  Everyone finds their aha moment in unexpected places, and for Brenda LaManna, founder and president of Damselfly Flowers, which is headquartered in White Plains, N.Y., and currently has seven...

Finishing Touches

Learn how to maximize your sales by upselling; your customers (and your bottom line) will be glad you did.  By Andrew Joseph A customer has the flowers in hand and is happy with what he or she has. And so are you. But wouldn’t it be great if there was a way to...

Avoiding Overtime Penalties

Retailers can incur costly penalties for violating the overtime regulations of the Fair Labor Standards Act (FLSA). Here’s what you need to know about wage-and-hour regulations, to keep your business safe from prosecution. By Phillip M. Perry Wage-and-hour law has...

Water Quality and Flower Longevity 

Are you doing everything right, but your flowers still don’t last as long as they should? It could be your water. By Terril A. Nell, Ph.D., AAF Research Director, American Floral Endowment Flowers live or die based on the availability of water to stems, leaves and...

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