Main Theme Story Articles

American Grown Flowers

Cut flowers produced in the U.S. are favored by a growing number of consumers. Discover more about the “American grown” flower industry and burgeoning movement in this exclusive FR report. By Nita Robertson, AIFD, CFD Fields at Sun Valley's Willow Creek Farm...

Destination Weddings and Events

Tips for landing exciting design jobs—both big and small—outside of your market area. By Jill Brooke The sun! The sand! The glamour! The creative opportunities! The Instagram moments! Schaffer Designs, Philadelphia, PA Creating the floral décor for a destination...

Going Tropical

By Nita Robertson, AIFD, CFD Colorful and exotic tropical cut flowers transport the admirer to a tropical place with blue skies, warm sand and bright sunshine. Because of their fascinating beauty and charm, tropical flowers hold a special place in the hearts of...

The Evolution of the Garden Rose

By Nita Robertson, AIFD, CFD With their incredible beauty and undeniable fragrance, garden roses are in a class of their own. The amazing cup shape, complex colors, petal count and formation, and fragrance set them apart from other roses and make them so desirable....

florists' review

For all the latest industry news, contest announcements, new product introductions and much more join our weekly newsletter club.

Your information is safe with us! We do not sell or trade our customer’s data with third parties.