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Floral Columnists Articles

Prep for Success in 2021

As we enter the new year, we need to bring forth the same optimism and energy that was required during the spring and summer months of 2020. Read where to put your energy to maximize sales during this season…

Flowers for the Generations

Life’s celebrations usually include flowers, and this tradition continues with the younger generations, but in different ways. Read how each generation views their shopping experiences, how they select flowers and how they educate themselves here…

Florists’ Review Brands Sold to Fuse Media+

WildFlower Media announced that while it will continue publishing florist books, it has sold Florists’ Review, Canadian Florist and Super Floral Magazine Brands to Fuse Media. Read more….

How to Charge for Permanent Botanical Designs

From dried- or permanent-botanical arrangements, many consumers want to have “something that lasts”, but how should they be priced? We have your answer here…

Flowers for the Generations

Flowers for the Generations

Life’s celebrations usually include flowers, and this tradition continues with the younger generations, but in different ways. Read how each generation views their shopping experiences, how they select flowers and how they educate themselves here…

On the Level with Neville

On the Level with Neville

Well, after all we’ve been through in 2020, I wonder if love really is in the air or if it’s just the remnant noxious fumes from past events that have clouded our brains. Neville continues to keep us up to date, read more here…

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Employee Handbooks

Employee Handbooks

These often-neglected business tools can reduce management headaches and create a more productive and harmonious workplace. Read what you need to know about them here….

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You Have to Ask for the Sale

You Have to Ask for the Sale

Alison has worked with florists in private coaching sessions over the last several months, she has found herself repeating one message, “You have to ask for the sale.” Find out the importance of how to invite customers to buy what you are selling…

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Building Flower Sales Virtually

Building Flower Sales Virtually

As technology changes, so does the way we do business and the way consumers interact with our businesses. New shopping platforms, social media and YouTube have all contributed to new opportunities and growth. Learn More…

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Insurance Upset

Insurance Upset

Small-businesses face many questions about insurance coverage for the costly damages incurred by the COVID-19 pandemic. What unexpected exclusions are now becoming apparent? Should litigation be expected? And how can businesses retool their policies to reflect the increased risk in the months and years ahead? Learn more…

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On the Level with Neville

On the Level with Neville

We’ve been getting it from all directions, what with COVID-19, droughts, mass murders, political unrest all over, tornadoes, earthquakes, floods and fi res—and then, of course, we had to hear that “murder hornets” are actually a thing! Frig, what’s a florist to do?

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Are 3-D Vases the Future?

Are 3-D Vases the Future?

At what point do flower shops start printing their own vases in house? With many reliable 3-D printers down to $300 anyone these days can set up a vase “factory” right in his or her own store. Learn more!

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Worried Workers

Worried Workers

Your success in the floral industry depends on your ability to light fires under anyone who seems to have exhausted his or her inner resources. How?

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