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Floral Columnists Articles

Prep for Success in 2021

As we enter the new year, we need to bring forth the same optimism and energy that was required during the spring and summer months of 2020. Read where to put your energy to maximize sales during this season…

Flowers for the Generations

Life’s celebrations usually include flowers, and this tradition continues with the younger generations, but in different ways. Read how each generation views their shopping experiences, how they select flowers and how they educate themselves here…

Florists’ Review Brands Sold to Fuse Media+

WildFlower Media announced that while it will continue publishing florist books, it has sold Florists’ Review, Canadian Florist and Super Floral Magazine Brands to Fuse Media. Read more….

How to Charge for Permanent Botanical Designs

From dried- or permanent-botanical arrangements, many consumers want to have “something that lasts”, but how should they be priced? We have your answer here…

Retail Forecast 2021: A Return to Normalcy

Experts predict that business owners will experience increasing revenues and a more favorable operating environment in 2021 as the U.S. economy gradually rebounds from the COVID-19 pandemic. Read more…

On the Level with Neville

On the Level with Neville

Neville takes a quick look back on 2020, what a year, and asks, “What Next? (No, Seriously!)” Read his optimism and hope for a bright & prosperous New Year here…

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On the Level with Neville

On the Level with Neville

We are all trying to survive and thrive, and I am thankful that we, as florists, are doing all we can to help the world share love through the beauty of flowers! Learn more…

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Building Flower Sales Virtually

Building Flower Sales Virtually

As technology changes, so does the way we do business and the way consumers interact with our businesses. New shopping platforms, social media and YouTube have all contributed to new opportunities and growth. Learn More…

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Insurance Upset

Insurance Upset

Small-businesses face many questions about insurance coverage for the costly damages incurred by the COVID-19 pandemic. What unexpected exclusions are now becoming apparent? Should litigation be expected? And how can businesses retool their policies to reflect the increased risk in the months and years ahead? Learn more…

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On the Level with Neville

On the Level with Neville

We’ve been getting it from all directions, what with COVID-19, droughts, mass murders, political unrest all over, tornadoes, earthquakes, floods and fi res—and then, of course, we had to hear that “murder hornets” are actually a thing! Frig, what’s a florist to do?

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Are 3-D Vases the Future?

Are 3-D Vases the Future?

At what point do flower shops start printing their own vases in house? With many reliable 3-D printers down to $300 anyone these days can set up a vase “factory” right in his or her own store. Learn more!

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