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Floral Columnists Articles

Prep for Success in 2021

As we enter the new year, we need to bring forth the same optimism and energy that was required during the spring and summer months of 2020. Read where to put your energy to maximize sales during this season…

Flowers for the Generations

Life’s celebrations usually include flowers, and this tradition continues with the younger generations, but in different ways. Read how each generation views their shopping experiences, how they select flowers and how they educate themselves here…

Florists’ Review Brands Sold to Fuse Media+

WildFlower Media announced that while it will continue publishing florist books, it has sold Florists’ Review, Canadian Florist and Super Floral Magazine Brands to Fuse Media. Read more….

How to Charge for Permanent Botanical Designs

From dried- or permanent-botanical arrangements, many consumers want to have “something that lasts”, but how should they be priced? We have your answer here…

On the Level with Neville

On the Level with Neville

Well, after all we’ve been through in 2020, I wonder if love really is in the air or if it’s just the remnant noxious fumes from past events that have clouded our brains. Neville continues to keep us up to date, read more here…

On the Level with Neville

On the Level with Neville

Don’t you just LOVE an autumn or winter wedding? Depending on where you live in the world, one can look forward to the autumn’s cooler nights and brightly colored leaves or the crisp romance of a snow-covered field with frosty sparkles everywhere.

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Online Cyberattacks

Online Cyberattacks

Online retailers could lose $22.2 billion through severe data breaches each year, based on the average cost and frequency of cyberattacks in the ecommerce sector, research reveals.

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Bringing People Back

Bringing People Back

As florists start to bring workers back into their stores, a successful re-entry program is important to ensure the safety of both employees and customers; obviate charges

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Well  Isn’t That Special

Well Isn’t That Special

I hear talk about things “never being the same again” and how we have to get used to the “new normal,” and I had to think about what “normal” has become for us in a very short time.

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Creating Solutions

Creating Solutions

Things have changed rapidly over the last few months. What was working for your business last year most likely won’t work the same way this year. Wedding-focused businesses may face

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Charting the Unchartable

Charting the Unchartable

Well, this is not the easiest time I have had writing my thoughts, let me tell you. In March, my husband David and I not only had to lay off our staff and close our store to customers and take orders

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