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Floral Columnists Articles

Prep for Success in 2021

As we enter the new year, we need to bring forth the same optimism and energy that was required during the spring and summer months of 2020. Read where to put your energy to maximize sales during this season…

Flowers for the Generations

Life’s celebrations usually include flowers, and this tradition continues with the younger generations, but in different ways. Read how each generation views their shopping experiences, how they select flowers and how they educate themselves here…

Florists’ Review Brands Sold to Fuse Media+

WildFlower Media announced that while it will continue publishing florist books, it has sold Florists’ Review, Canadian Florist and Super Floral Magazine Brands to Fuse Media. Read more….

How to Charge for Permanent Botanical Designs

From dried- or permanent-botanical arrangements, many consumers want to have “something that lasts”, but how should they be priced? We have your answer here…

Retail Forecast 2021: A Return to Normalcy

Experts predict that business owners will experience increasing revenues and a more favorable operating environment in 2021 as the U.S. economy gradually rebounds from the COVID-19 pandemic. Read more…

Worried Workers

Worried Workers

Your success in the floral industry depends on your ability to light fires under anyone who seems to have exhausted his or her inner resources. How?

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Tying the Knot in Fall and Winter

Tying the Knot in Fall and Winter

Fall and winter wedding dates have gained in popularity in recent years and with good reason. Florists have embraced these seasons, creating unforgettable designs.

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On the Level with Neville

On the Level with Neville

Don’t you just LOVE an autumn or winter wedding? Depending on where you live in the world, one can look forward to the autumn’s cooler nights and brightly colored leaves or the crisp romance of a snow-covered field with frosty sparkles everywhere.

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Nothing Beats SOAP!

Nothing Beats SOAP!

Seems Mama really does know best: Nothing beats good old-fashioned soap and water as a tool in the fight against COVID-19.

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Online Cyberattacks

Online Cyberattacks

Online retailers could lose $22.2 billion through severe data breaches each year, based on the average cost and frequency of cyberattacks in the ecommerce sector, research reveals.

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Bringing People Back

Bringing People Back

As florists start to bring workers back into their stores, a successful re-entry program is important to ensure the safety of both employees and customers; obviate charges

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