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Red Twig Farm Focuses on Quality vs. Quantity

Red Twig Farm is a six-acre specialty cut flower and woody farm in New Albany/Johnstown Ohio. "We try to stay more of a niche farm focusing on our quality over volume,” says Lindsey McCullough. “We have dabbled in many flowers but decided it was best to focus on those...

Ecuador Update: Lasso cut fuel prices, protesters lift some blockades, but the economy still largely halted

Protests in Ecuador are still ongoing, but talks between president Guillermo Lasso and the indigenous association CONAIE  have started. Ecuadorian flower association Expoflores have been constantly sharing on Twitter the damages that protests and protesters have been...

How Farmgirl Flowers CEO Christina Stembel Built Her Startup

Learn more about CEO Christina Stembel from Farmgirl Flowers, and how she became a success. On an episode of Behind Her Empire, the founder and CEO of Farmgirl Flowers discusses growing up in rural Indiana, overseeing a company without investors, and finding creative...

Jean-Pascal Lemire tutorial for his winning arrangement Best in Blooms May 2021

  Blooms May 2021 Winner Jean-Pascal Lemire with L. A. based, Jean-Pascal Florist Studio, shares a full tutorial making the winning arrangement for our Best in Blooms May 2021 Contest. Jean-Pascal...
Lavish Traveling Centerpiece

Lavish Traveling Centerpiece

Playing a bit of a trick on the eyes, floral designer Erik Witcraft, AIFD, creates a stunning oblong candle centerpiece for a wedding reception. While the lush design appears to be a collection of four individual arrangements, it is a single horizontal unit. Featuring Alexandra Farms’ spectacular peachy-pink ‘Miyabi’ Wabara Garden Roses, the design also comprises spray garden roses, ‘Green Ball’ Dianthus and pepperberry. READ MORE…

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Post-Wedding Brunch

Post-Wedding Brunch

The day after a huge wedding, it’s nice for everyone to mingle and catch up with a post-celebratory brunch. Watch as Erik demonstrates how he created a showstopper brunch buffet arrangement featuring flowers from Rio Roses perfect for such an occasion.

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Classic White Bridal Bouquet

Classic White Bridal Bouquet

Using wire rings, sparkling wired-crystal garland, the most incredible ‘Princess Miyuki’ garden roses from Alexandra farms and fragrant white peonies, Erik takes a classic style bridal bouquet and elevates it to a luscious modern sparkly bouquet.

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Dramatic Delphinium

Dramatic Delphinium

This hi-impact design features Pantone’s color of the year with Rio Roses products such as dark blue delphinium and beautiful yellow roses. Learn the tricks Erik uses as he creates structure and style with unexpected elements.

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Classic White Bridal Bouquet

Classic White Bridal Bouquet

Using wire rings, sparkling wired-crystal garland, the most incredible ‘Princess Miyuki’ garden roses from Alexandra farms and fragrant white peonies, Erik takes a classic style bridal bouquet and elevates it to a luscious modern sparkly bouquet.

read more
Post-wedding Brunch Buffet Design

Post-wedding Brunch Buffet Design

This innovative centerpiece idea offers beauty—and versatility—for buffet tables at all types of celebratory events. Created by Erik Witcraft, AIFD, CFD, and featuring flowers from Rio Roses/Equiflor, it’s perfect for any event, just imagine it for an Easter or Mother’s Day buffet!

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Gathered Around Nature

Gathered Around Nature

Creating a captivating tablescape or in-store display starts with great components. Here, floral designer Erik Witcraft,AIFD, CFD, pulls together a stunning collection of decorative accessories which can be adjusted for any season, occasion or color scheme.

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