Our December
Issue is Here!

  • Most Talked-about Florists of 2022

  • Stay Sharp – Tools of the Trade

  • Inspired Valentine’s Contest

  • In Season: Hellebores

  • Hand-tied Bouquet for Valentine’s Day 

  • “Gilt-y” Pleasures 

  • Dynamic New-convention Design 

  • Retail Forecast for 2023 

  • Valentine’s Day Profit Planner 

  • Coming Events and More

To purchase a print copy of the issue, please visit our shop

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from the magazine


Four New Looks in Holiday Décor for 2022

By Tonneli Grüetter Holiday season 2022 is nearly here, and much like the seismic shifts we have seen in fashion this year, such as the ousting of skinny jeans, we are expecting a big refresh in the category of holiday décor. Try these four trends to delight your...

Straight from Market: Visual Display Inspiration

By International Market Centers Gift and home décor tradeshows—like Atlanta Market and Las Vegas Market—offer visual display inspiration as much as the opportunity to source unique products. Expertly designed showrooms, temporary exhibits and product...

A Florist’s Guide to Lilies

With their wide range of warm colors, these long-lasting flowers are the perfect blooms for the autumn season and all its holidays. Lilies are among the most recognizable flowers on the market today. For decades, they have been top-selling cut flowers thanks to their...

Balloon Mania

Balloons are popping up everywhere in event décor, so here are a few current trends and décor tips to help your balloon business bloom. By Nita Robertson, AIFD, CFD Celebrations and balloons have always gone hand in hand, but they have become extremely trendy again in...

The Art of Gift Baskets

Gift baskets are a perfect gift line for flower shops that can bring in new customers and extra revenue all year long.  By Nita Robertson, AIFD, CFD Gift baskets are fantastic gift choices, and they are a perfect fit for flower shops wanting to appeal to...

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Talking about FlowerTok
Talking about FlowerTok

TikTok’s #flowertok provides an unmatched way to reach new flower-loving consumers while delivering more target audience, consumer trust and views than other social media apps. By Tonneli Grüetter From NYC to KC, it’s time for florists everywhere...

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Got You Talking!
Got You Talking!

The top 10 most-talked-about florists of 2022 in FR’s floral community. By Tonneli Grüetter No. 10 Yassi Taheri Yassi Taheri Floral Design Tehran, Iran yassitaheri.com @yassifloraldesign There is an undeniable joy every florist feels in seeing...

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The Global Holiday Spirit
The Global Holiday Spirit

Working for the religions and cultures already prevalent in your community can help increase revenues. By Andrew Joseph As a florist, you always the challenge of coming up with inventive ways to increase your revenues. There are larger displays, a...

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Versatile Trans-seasonal Centerpiece
Versatile Trans-seasonal Centerpiece

This spectacular centerpiece offers consumers great value with the opportunity to refresh and transition it throughout the fall and winter seasons by changing out the fresh botanicals as the original ones fade. Floral design, photography, and text...

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florists_review From the pages of Florists' Review Magazine: We pr It's a beautiful day to fall in love 🍁🥀 whic Best in Blooms Semi-finalist Design by @wildveggie New: We're announcing the winner of our latest bes Our November Issue is Here! this month you can re Valentine’s Day is approaching, and we want to s Load More... Follow on Instagram

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A Creative Connection with Flowers and Nature

A Creative Connection with Flowers and Nature

Talented Ohio based florist Andrew Thomas takes a creative approach to the connection of nature and flowers. Thomas creates emotion with flowers in natural settings. He literally does a deep dive into this topic. Learn more about this amazing...

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Pantone’s 2023 Color of the Year is Viva Magenta

Pantone’s 2023 Color of the Year is Viva Magenta

Pantone announced its 2023 color of the year, Viva Magenta. PANTONE 18-1750 Viva Magenta is a vibrant and nuanced shade of crimson red, drawing on both warm and cool tones. The color’s origins are grounded in nature with an electrifying hue that...

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Versatile Trans-seasonal Centerpiece

This spectacular centerpiece offers consumers great value with the opportunity to...

“Fall”ing in Love

This glorious spiral hand-tied bouquet sets a sumptuous tone for an autumn wedding....

Summer Breeze Before Sunrise

Each season and time of day can provide inspiration for floral designers; here is my...

Garden Rose Nuptial Arch

An artful mingling of commercially grown garden roses and foraged materials creates a...

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