NEW ISSUE
Our December Issue
Welcome to our new edition of Florists’ Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry.
- Readers’ Choice Awards
- The Art and the Algorithm of Valentine’s Day
- Florist Spotlight
- Wired for Love
- For the Camera Shy
- Retail Forecast 2026
- Coming Events
To purchase a print copy of the issue, please visit our SHOP
LATEST NEWS
That Flower Feeling’s “Just Add Flowers” National Campaign Launches
Carlsbad, California – That Flower Feeling has launched “Just Add Flowers,” a new national campaign inviting Americans to use flowers as a simple, repeatable ritual woven into everyday life—from self-care and mindfulness to home décor and gift giving. Designed for the...
Maxine H. Burton Named to the 2025 Women of Influence List by Gifts & Decorative Accessories
Bogart, Georgia - burton + BURTON® is honored to announce that Maxine H. Burton, founder and president, has been recognized as one of the 2025 Women of Influence by Gifts & Decorative Accessories. This annual list honors outstanding women across the gift industry...
Seed Your Future Announces New Board President, New Board Member, Committee Leaders
Alexandria, VA – Seed Your Future (SYF), the national initiative dedicated to inspiring the next generation of horticulture and floriculture professionals, today announced its new Board President, an incoming Board Member, and newly appointed committee volunteers who...
FTD Announces Winner of 2025 Everyone “Likes” a Parade Sweepstakes
Chicago, IL – FTD is pleased to announce Barbara Ryshytylo of Victoria’s Flowers & Gifts in Selkirk, MB, as the winner of the 2025 Everyone “Likes” a Parade Sweepstakes. Barbara has won a trip for two to Pasadena, California, to experience the 2026 Rose Parade®...
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Become a designer for Florists’ Review Magazine!
We are currently seeking our next tutorial designers to be featured in the pages of Florists' Review Magazine. Do you have a creative concept you'd love to share? A unique design technique? An innovative approach to floral mechanics? Or simply a stunning...
FROM OUR PAGES
FEATURES
Guided by Nature
Korean floral design beckons tranquility in a hectic world. By Bianca Bina Spacious, balanced and natural. Grounded in foundational principles, Korean design is built on a simple yet intentional framework that embraces ethereal, asymmetric forms. Every element...
2025 Holiday Trends
Big bows, bold blooms and vintage vibes capture the spotlight. By Kat Castagnoli, AIFD, CCF In a season brimming with velvet ribbons, oversized ornaments and cozy color palettes, this year’s holiday decor trends are all about curated contrast. Think maximalism meets...
Seed Breeding for Healthy Resistance
Take an inside look at how a leader in breed development delivers innovation to the flower industry. By Bianca Bina Every ruffle of a petal, every shade of a beloved hue, each delicate fragrance and all the unique qualities that make every flower distinctively...
Decking the Halls for Profit: How Florists Can Build a Holiday Installation Business
Every year, offices, hotels, and retail spaces scramble to transform their interiors for the holidays. From lush garlands cascading over grand staircases to lobby trees twinkling with designer ornaments, holiday décor is no longer an afterthought—it’s a branding...
“Green” Weddings
These florists inspire us to adopt more eco-friendly and sustainable practices for wedding designs. By Kat Castagnoli, AIFD As floral designers know, flowers can have a huge impact on a wedding in the best way. But did you know those same gorgeous blooms can be a...
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TRENDS
A Florist’s Guide to Indian Weddings
The abundance of flowers—and business opportunities—in multi-day Indian nuptials. By Nita...
At the Altar, Down the Aisle: Ceremony Floral Trends
By Molly Lucille In the thick of wedding season, it can happen fast. We can lose ourselves during...
The Value of Vessels
Making the case about the importance role containers play in creating the perfect floral designs...
Embracing the Evolving Trends in Sympathy Flowers
By Nita Robertson, AIFD Presented by Smither-Oasis Sympathy flowers have long been a heartfelt way...
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FLORIST SPOTLIGHT
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DESIGN TUTORIALS
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Tutorial: Angel Wings
Create an exquisite bridal bouquet with a feather-like base. Floral design and text by Robert Koene | Robert Koene Floral Art | The Hague, NetherlandsPhotos and videography by Vasilis Kantarakis | Athens, Greece A refined and lightweight composition, this bouquet features a...
Fungi Fusion Tutorial
An artful interplay of elements gives rise to a breathtaking design. Floral design, text and photos by Yeon Chung, Kawa Flowers, Portland, Ore. I find joy in the changing seasons, envisioning floral art that brings together wild mushrooms, vegetables and flowers. My...
Romantic Wedding Centerpiece Tutorial
DESIGN A DREAMY AND VERSATILE ARRANGEMENT FOR CEREMONIES AND RECEPTIONS. This wedding-style centerpiece features exquisite roses in pink as well as warm peach tones. For placement, the arrangement works well on a round table, long table or even on a bar. Footed...
Sunshine and Zest
Create this lively and lovely tablescape for a springtime brunch. Floral design and text by Julia Prokhorova, CFD, TMF Wild Veggie Bouquet, Corpus Christi, Texas Photos and video by Cora Johnson Cora Johnson Photography, Corpus Christi, Texas Presented by Dümmen...
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BUSINESS AND MARKETING
Social Media Marketing for the Camera Shy
Put your best face forward with this helpful guide. By Molly Lucille In the marketing world, everyone knows faces and voices help sell. Human connection reminds customers that there’s a real person on the other side of a business transaction. In today’s oversaturated digital...
Build a Culture of Celebration
Energize your floral design team. Here’s how. By Jules Lewis Gibson In the fast-paced world of floristry—where early mornings, last-minute requests and endless creativity are part of the job—it’s easy to focus only on getting orders out the door. But do you take...
Arranging Your Future
The exit strategy every florist needs. By Kat Castagnoli, AIFD For many florists, retirement planning isn’t just low on the priority list—it often doesn’t exist at all. Long hours, tight margins and a culture that celebrates artistry over financial strategy make it...
Retail Revival
Is your flower shop in need of a makeover? By Kat Castagnoli, AIFD For florists, the shop space is more than just a storefront—it's a reflection of their creativity, brand identity and values. A well-designed floral studio invites customers in, enhances workflow and...
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CREATIVITY AND EDUCATION
What to Do with Broken Flowers
Tips to make the best of problematic product. By Jill Brooke Many of us at the dawn of our careers, while attending floral design school, were told the following in very stern terms: You shall NOT complain when flowers break because your relationship with your...
Art in Bloom Museum Events
By Jill Brooke Every spring, something magical happens inside America’s great museums. Rooms that usually hum with the quiet reverence of hushed voices and still paintings burst into riotous life, buzzing with activity and exuberance. Tulips bend toward Renoirs. Roses...
Crowning Glory: Explore the Art of Headpieces
Floral design and text by Julia Prokhorova, AIFD, CFD, TMF | Wild Veggie Bouquet | Corpus Christi, Texas Photos by Cora Johnson | Cora Johnson Photography | Corpus Christi, Texas There are so many reasons to wear a...
That Flower Feeling to Host Industry Webinar
"From Impulse to Habit — Driving Daily Floral Consumption with Just Add Flowers” Anaheim, CA — That Flower Feeling, a 501(c)(6) nonprofit dedicated to promoting a culture of everyday floral enjoyment, will host an industry-wide webinar, "From Impulse to Habit: Driving...
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