The Advent Wreath To spark early design inspiration, we explore the crown jewel of Germany’s Christmas…Laurie PetrauschAugust 30, 2026332 views5 minute read
How to Make Floral Waste Work for You By making thoughtful changes, learning from others and continually looking for better…Melissa GreerAugust 30, 2026 1 share 0 0 1 219 views3 minute read
What Customers Really Notice About Your Flower Shop—and Why Storytelling Helps Sell More Flowers Customers may come for the flowers, but the story, feeling and experience behind them…Colette ProffitAugust 30, 2026212 views2 minute read
First Clock Successfully Migrated for Floriday Auctioning The technical migration of clock N5 is an important milestone, but definitely not the…FR TeamAugust 30, 2026143 views3 minute read
A New Digital Home for the World of Alexandra Farms Redesigned website presents our collections, resources, stories and more in an…Alexandra FarmsAugust 30, 2026129 views3 minute read
Introducing My Floral IQ, The Floral Industry’s Knowledge Platform The platform was created to help individuals and organizations explore, benchmark and grow knowledge through continuous learning. FR TeamAugust 30, 2026183 views3 minute read
New AI Bouquet Configurator Explores the Future of Digital Flower Selection Floral Innovations develops prototype based on the InfoFlowersPlants database featuring more than 8,000 flower species and varieties.FR TeamAugust 30, 2026200 views2 minute read
Colombian Floriculture Faces “Perfect Storm” with Economic Pressures Since 2024, Colombian growers have been facing an increasingly adverse environment, including higher labor costs and a weaker dollar.RSS FeedAugust 30, 2026159 views5 minute read
Dolly Parton’s Legacy: A Special Rose of a Person With her big hair, bigger heart, and razor-sharp wit, Dolly became a symbol of joy and self-invention, proof that glamour and goodness can share the same stage.Jill BrookeAugust 25, 2026227 views2 minute read
Rodney Crittenden to Retire After 30 Years at Great Lakes Floral Association Great Lakes Floral Association Executive Vice President to step down May 1, 2027, search for successor underway.RSS FeedAugust 25, 202695 views2 minute read
Gifts That Keep on Giving Corporate opportunities for florists abound during the holidays. Start planning now.Jon BellAugust 23, 2026348 views4 minute read
What Your Favorite Flower Says About You Roses, dahlias, sunflowers or wildflowers? Your favorite bloom might reveal more about your personality than you think.Colette ProffitAugust 23, 2026442 views5 minute read
Turning What’s in the Field (or Fridge) into Content People Want Constraints force creativity, and audiences notice the difference between styled-to-death and genuinely considered.Darlene Rupke, Petal AcademyAugust 23, 2026231 views1 minute read
Dallas Market Center Named Finalist for Trade Show Executive’s 2026 Good Impact Award The Good Impact Award honors trade shows that create positive legacy and meaningful difference for the communities they serve.RSS FeedAugust 23, 2026164 views3 minute read
SIFLOR 2026 Set for November in Colombia The agenda will focus on plant health, artificial intelligence (AI), bioinputs, automation, Agriculture 4.0, and leadership.RSS FeedAugust 23, 2026156 views2 minute read
