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NEW ISSUE

florists Review September 2023 cover

Our September Issue is Here!

  • The Holiday Issue
  • Florists Spotlight: The Bridgehampton Florist
  • Wreath Contest Winners
  • Logistics for Holiday Success
  • 10 Florists to Know in London
  • Creative Tutorials
  • Coming Events and more

To purchase a print copy of the issue, please visit our SHOP

Alexandra Farms

LATEST NEWS

For a Wedding Above the Clouds: What Would You Make?

For a Wedding Above the Clouds: What Would You Make?

As part of the competitive trials, the top floral artists in the world, each representing their country, were asked to create a bridal bouquet. The floral artists were tasked with creating wedding bouquets as if having a party above the clouds. Full Article Below...

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2023 Fall Trends in the Horticultural Industry

2023 Fall Trends in the Horticultural Industry

The fall of 2023 promises to be a season of transformation driven by changing consumer preferences, advances in technology, and a growing awareness of environmental sustainability. Full Article Below Source 2023 fall trends in the horticultural industry As the leaves...

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FROM OUR PAGES

10 Florists to Know in London

The capital city of England and the United Kingdom boasts an embarrassment of riches when it comes to luxury florist companies—from revered institutions to newer cutting-edge trendsetters. Here are 10 that are worthy of knowing and following on social media. By Jill...

Florists’ Review’s Wreath Design Contest

By Nita Robertson, AIFD, CFD The wreath business is big business. But has your company fully tapped into this popular niche? Consumers are shopping for creative fresh, permanent and dried wreaths all year long, but especially for the fall and winter seasons. So, if...

Florists’ Review Acquires Flora Magazine

We are thrilled to announce that Florists' Review Media Group has acquired Flora Magazine. We are excited to expand our passion for the floral industry with this amazing quarterly publication and expand our reach across the pond. “Someone’s sitting in the shade today...

The Flower Hour With Florists’ Review Podcast

By Nita Robertson AIFD, CFD Introducing The Flower Hour with Florists' Review podcast. If you are in the business of flowers, this show is for you. Join us for our new podcast hosted by Jules Lewis Gibson, president of Florists' Review along with myself, Nita...

A New Era of Sympathy Flowers

By Tonneli Grüetter A vital part of many traditional flower businesses, sympathy flowers are floral designs or installations specifically commissioned to express condolences and offer comfort to those who have experienced a loss during their time of grief. These...

FEATURES

Florists’ Review’s Wreath Design Contest

Florists’ Review’s Wreath Design Contest

By Nita Robertson, AIFD, CFD The wreath business is big business. But has your company fully tapped into this popular niche? Consumers are shopping for creative fresh, permanent and dried wreaths all year long, but especially for the fall and winter seasons. So, if...

Florists’ Review Acquires Flora Magazine

Florists’ Review Acquires Flora Magazine

We are thrilled to announce that Florists' Review Media Group has acquired Flora Magazine. We are excited to expand our passion for the floral industry with this amazing quarterly publication and expand our reach across the pond. “Someone’s sitting in the shade today...

The Flower Hour With Florists’ Review Podcast

The Flower Hour With Florists’ Review Podcast

By Nita Robertson AIFD, CFD Introducing The Flower Hour with Florists' Review podcast. If you are in the business of flowers, this show is for you. Join us for our new podcast hosted by Jules Lewis Gibson, president of Florists' Review along with myself, Nita...

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TRENDS

Holiday Trends 2023

Tips for decorating residential and commercial spaces in the latest styles. By Jill Brooke Holiday...

Flower Hats: Blooming in Popularity 

Get on board with these statement-making high-society-approved fashion accessories. By Jill Brooke...

2023 Wedding Dress Trends with Bouquet Styles to Match

By Nita Robertson, AIFD, CFD Contributor: Angela Desveaux, founder and editor-in-chief of WedLuxe...

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DESIGN TUTORIALS

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Hand-tied Cascade Bridal Bouquet

Hand-tied Cascade Bridal Bouquet

How to design a cascade-style bouquet with a sustainable approach Floral design, photos, video and text by Beth O’Reilly, AIFD, CFD, TMF Presented by Alexandra Farms Design mechanics for hand-tied cascade-style bouquets can be tricky, especially when taking a sustainable...

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Rhythmic Spring Bridal Bouquet

Rhythmic Spring Bridal Bouquet

An exuberant hand-tied design created with a chicken-wire armature. Floral design, step-by-step photos and text by Shelayne Hammack, Twist Flowers located in Reno, Nev. Bouquet photos by Jessica Lillian, Jessica Lillian Photography,Reno, Nev. When developing a color...

A Modern Centerpiece

A Modern Centerpiece

This moody, monochromatic masterpiece is a study in color and texture. Floral design and text by Ashley Overholser Primavera: Modern Floristry; Atlanta, Ga. Photos by Frank Piazza (“Frankie Zaza”); Atlanta, Ga. Floral design is living artwork, and as...

A Rainbow of Flowers

A Rainbow of Flowers

This polychromatic ombré composition would be splendid for virtually any spring and summer occasion, including “Pride Month” celebrations. Floral design and video by Alexandra Scholtz WildFlora Design Studio Studio City, Calif. Photos by Bex Falk Photography Los...

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SAF Next Gen

business AND Marketing

WOW-factor Holiday Gift Baskets

WOW-factor Holiday Gift Baskets

Tips for creating and marketing a bespoke collection of enticing holiday gifts. By Nita Robertson, AIFD, CFD With the holidays just around the corner, many consumers are already searching for (and buying!) perfect gifts for those on their shopping lists—especially corporate...

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Marketing for the Holidays

Marketing for the Holidays

Practical ideas for making the coming holiday season your busiest and most profitable ever. By Andrew Joseph One of the biggest mistakes any florist can make is not making any special marketing plans for the fall and winter holidays. The first thing to do is determine...

Logistics for Success in Your Holiday Decorating Business

Logistics for Success in Your Holiday Decorating Business

By Tonneli Grüetter The winter season is right around the corner ready to welcome a healthy dose of holly jolly holiday profits for florists, especially those offering professional decorating services. Adding professional winter holiday decorating services to your...

Smart Mentoring

Smart Mentoring

Tips for passing along the skills and knowledge of your top employees to other staff members By Phillip M. Perry You’ve spent good money attracting, hiring and training great employees. But what happens when your skilled workers retire or move on to other pursuits?...

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CREATIVITY AND EDUCATION

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Dutch Lily Days 2023

Dutch Lily Days 2023

By Jules Lewis Gibson A visit to the Netherlands is a treat for any flower lover. From June 6 to 9, 14 lily bulb exporters opened their doors to visitors from around the globe for “Dutch Lily Days,” and I was invited to be one of those visitors It is the premier event to...

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Alfresco Flowers

Alfresco Flowers

Tips and tricks for executing beautiful outdoor floral décor By Nita Robertson, AIFD, CFD Patience Pickner AIFD, Inspired Design Retreat Photo by Amy Oden Live floral décor for outdoor events enhances the natural beauty of the surroundings, beautifying any space and...

“Best in Blooms” Winner and Finalists

“Best in Blooms” Winner and Finalists

Meet the winner and finalists in the “Certified American Grown” edition of FR’s flower design contest. By Nita Robertson, AIFD, CFD Sponsored by Certified American Grown Florists’ Review is delighted to present the winner and finalists in our latest...

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