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NEW ISSUE

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Our January Issue is Here!

  • Picture-perfect Weddings Contest
  • Prom Trends 2024
  • Bucket-list Floral Experiences
  • Event Rentals
  • Creative Tutorials
  • Coming Events and More!

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LATEST NEWS

“Bloom Together After Party” at WF&FSA 2024

“Bloom Together After Party” at WF&FSA 2024

Conveniently located near the convention at The Doral Yard, it coincides with the opening day of WF&FSA's FDC on March 4th, serving as a prime opportunity for casual networking, connecting with old friends and showcasing Miami and Doral roles in the global floral...

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Flowers Rock The GRAMMYs!

Flowers Rock The GRAMMYs!

The entire red carpet was in flower, thanks to botanical artist Tu Bloom and his design team. This was the fifth year Suntory Flowers partnered with Bloom. New this year, were BluOcean chrysanthemums from the Florigene division in South America. Bloom and his team...

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FloraCraft Releases Two New Products

FloraCraft Releases Two New Products

Noting a rise in the popularity of bottle and mug bouquets on social media, especially on TikTok, the FloraCraft design team developed FloraCheers!® Bottle Bouquet Rings and Cup o' Cheer® Mug Plugs. to make these viral ideas easier for anyone to create. Full Article...

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FROM OUR PAGES

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Celebrating International Women’s Day 2024

Your guide to marketing ideas, a social media template and other resources that you can use to generate enthusiasm—and sales—for this often under-promoted annual worldwide holiday honoring women and their contributions to society By Tonneli Grüetter International...

25th Annual “Picture Perfect Weddings Contest”

See the incredible floral creations that vied for Florists’ Review’s “silver jubilee” wedding design awards. By Nita Robertson, AIFD Sponsored by Alexandra Farms, Fitz Design, and True Client Pro A “picture-perfect wedding” refers to floral décor for a wedding...

Free International Women’s Day Marketing Plan

Our goal is to establish International Women’s Day as a significant occasion for honoring women through the tradition of giving flowers. March 8th, IWD, is an excellent opportunity to express our gratitude to mentors, teachers, friends, family, and all the...

How Important is Being Sustainable for Your Business? VERY!

By Jill Brooke It is becoming not only a feeling but also a certified fact that caring about sustainability practices as a florist is good for business—as well as the world. Let’s start with the results from a  recent consumer research study titled “U.S. Consumer...

Houseplants for Profit

The latest info on today’s houseplant market, along with the hottest trends and marketing ideas. By Nita Robertson, AIFD, CFD Selling plants can be profitable; however, choosing the right niche is critical. That niche can include green houseplants, flowering plants,...

FEATURES

25th Annual “Picture Perfect Weddings Contest”

25th Annual “Picture Perfect Weddings Contest”

See the incredible floral creations that vied for Florists’ Review’s “silver jubilee” wedding design awards. By Nita Robertson, AIFD Sponsored by Alexandra Farms, Fitz Design, and True Client Pro A “picture-perfect wedding” refers to floral décor for a wedding...

Free International Women’s Day Marketing Plan

Free International Women’s Day Marketing Plan

Our goal is to establish International Women’s Day as a significant occasion for honoring women through the tradition of giving flowers. March 8th, IWD, is an excellent opportunity to express our gratitude to mentors, teachers, friends, family, and all the...

How Important is Being Sustainable for Your Business? VERY!

How Important is Being Sustainable for Your Business? VERY!

By Jill Brooke It is becoming not only a feeling but also a certified fact that caring about sustainability practices as a florist is good for business—as well as the world. Let’s start with the results from a  recent consumer research study titled “U.S. Consumer...

Houseplants for Profit

Houseplants for Profit

The latest info on today’s houseplant market, along with the hottest trends and marketing ideas. By Nita Robertson, AIFD, CFD Selling plants can be profitable; however, choosing the right niche is critical. That niche can include green houseplants, flowering plants,...

“Best in Blooms” Winner and Finalists

“Best in Blooms” Winner and Finalists

Sponsored by Alexandra Farms and Smithers-Oasis North America. Meet the winner and finalists in FR’s latest flower design contest. By Nita Robertson, AIFD, CFD Florists’ Review is delighted to present the winner and finalists in our November “Best in Blooms” flower...

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TRENDS

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American Floral Trends Forecast 2024

A study of five major trends influencing floral design this year Anthologized by Tonneli Grüetter...

The Beauty of Dried and Preserved Flowers

A crash-course on these once-again-fashionable botanicals By Nita Robertson, AIFD, CFD Dried...

Holiday Trends 2023

Tips for decorating residential and commercial spaces in the latest styles. By Jill Brooke Holiday...

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DESIGN TUTORIALS

🌼SEE ALL

Dazzling Duo

Dazzling Duo

Coordinating corsage and boutonnière for style-setting prom-goers Floral design, photos and text by Nita Robertson, AIFD Presented by Reliant Ribbon The approaching prom season offers myriad opportunities for florists to show off their creativity and awareness of current trends...

Alexandra Farms
Alexandra Farms
Eco-Friendly Suspended Arrangement

Eco-Friendly Suspended Arrangement

NYC floral designer Juan Villanueva shares a dramatic design idea that is considerate of the environment Floral design, photos and text by Juan M. Villanueva Villanueva Designs New York, N.Y. At Villanueva Designs, we often incorporate dramatic suspended floral...

Garden-inspired Memorial Tribute

Garden-inspired Memorial Tribute

A sympathy design created to showcase a cremation urn, photo or other remembrance of the deceased, or a trio of pillar candles. Floral design, photos and text by Nita Robertson, AIFD, CFD The rate of cremations in the U.S. has been steadily rising over the past two...

Botanical Wall Art

Botanical Wall Art

Creating art works of dried and permanent florals can generate a new stream of customers and revenues for your shop—as well as opportunities for unparalleled creative expression among your designers. Floral design by Jules Lewis Gibson Photos and text by Nita...

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BUSINESS AND MARKETING

Retail Forecast 2024

Retail Forecast 2024

High interest rates and slower economic growth are expected to put increasing pressure on retail profits this year, but, on the bright side, many economists expect inflation to decrease to desired levels by year-end By Phillip M. Perry Fasten your seat belts, and enjoy the...

Gotflowers
Gotflowers
Pricing for Profit

Pricing for Profit

Tips and strategies for establishing retail pricing structures that will ensure your business’s profitability and financial stability. By Nita Robertson, AIFD, CFD Effective pricing is essential for the success of your florist business. By understanding your costs,...

The Value of Floral Accreditation and Certification

The Value of Floral Accreditation and Certification

A look at the benefits of education programs offered by international, national, regional and state florist associations and organizations. By Nita Robertson, AIFD, CFD Education is a great pathway to advance in any career, and it is important for personal enrichment...

The Life of a Traveling Freelance Floral Designer

The Life of a Traveling Freelance Floral Designer

Tips for sharing your vision and expectations with freelancers—enabling them to perform at peak efficiency. By Molly Lucille Freelancing has long been a backbone of the flower industry, and it has grown exponentially as a career-style choice for many designers and as...

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CREATIVITY AND EDUCATION

Do You Have What It Takes for a Really Big Show?

Do You Have What It Takes for a Really Big Show?

Tips for creating an exhibit for the PHS Philadelphia Flower Show, the largest horticultural event in the USA (this info also applies to participating in smaller flower shows in your area) By Jill Brooke It’s not a surprise that many florists dream about creating an exhibit at...

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Four Simple Steps for Long-lasting Valentine’s Day Roses

Four Simple Steps for Long-lasting Valentine’s Day Roses

By Terril A. Nell, Ph.D., AAF Research Coordinator at the American Floral Endowment (AFE) Professor Emeritus of Floriculture at the University of Florida Americans celebrate Valentine’s Day with gifts of flowers, candy, cards and more, creating the largest retail...

50 Must-attend Floral Events in 2024

50 Must-attend Floral Events in 2024

Education, inspiration, rejuvenation, relationship and connection building, exotic locales—national and international conventions and trade shows in 2024 offer something for everyone in the flower industry. The floral industry is blessed in many ways, and one of those...

Readers’ Choice Awards 2023: Celebrating Your Favorites

Readers’ Choice Awards 2023: Celebrating Your Favorites

FR’s inaugural recognition of our readers’ favorite designers—and more—of the year By Tonneli Grüetter In October, we opened our polls for the first time ever, inviting you to have your voices heard, and, indeed, you spoke up! Over the course of two weeks, 1,500 of...

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