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NEW ISSUE

FR Dec 23 cover

Our December Issue is Here!

  • Sustainability for Your Business
  • Top Floral Events in 2024
  • Valentine’s Day Contest Winners
  • FR‘s Read Choice Awards
  • The Life of a Traveling Floral Designer
  • Creative Tutorials
  • Coming Events and more

To purchase a print copy of the issue, please visit our SHOP

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LATEST NEWS

Ken Kelleher’s Artistic Creations

Ken Kelleher’s Artistic Creations

Ken Kelleher is a visionary artist and creative director known for his innovative sculptures and large-scale installations. Full Article Below Source Ken Kelleher's Artistically Quirky Floral Designs and Creations A curiosity to experimentation and an artistic vision...

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A Journey into the Complex World of Christmas Greens

A Journey into the Complex World of Christmas Greens

A Grower’s Perspective from Continental Floral Greens on the world of Christmas greens. Full Article Below Source Decking the Halls: A Journey into the Complex World of Christmas Greens By DVFlora November 16, 2023 A Grower’s Perspective from Continental Floral...

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The Benefits and How-To of Composting and Recycling

The Benefits and How-To of Composting and Recycling

Composting is one of the easiest ways to begin a sustainability program. A florist can recycle and compost green waste by separating plant trimmings and organic matter, such as leaves and flowers, from plastic and non-organic waste. Full Article Below Source Waste...

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Generating Leads on Instagram

Generating Leads on Instagram

Learning to generate leads on Instagram, a platform with over 3 billion users and a focus on high-quality, visually appealing content, is crucial for your business. Full Article Below Source Generating Leads on Instagram: 10 Proven Tactics to Enhance Your Social Media...

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FROM OUR PAGES

Houseplants for Profit

The latest info on today’s houseplant market, along with the hottest trends and marketing ideas. By Nita Robertson, AIFD, CFD Selling plants can be profitable; however, choosing the right niche is critical. That niche can include green houseplants, flowering plants,...

“Best in Blooms” Winner and Finalists

Sponsored by Alexandra Farms and Smithers-Oasis North America. Meet the winner and finalists in FR’s latest flower design contest. By Nita Robertson, AIFD, CFD Florists’ Review is delighted to present the winner and finalists in our November “Best in Blooms” flower...

Fabulous Foliages (and More) for Fall

By Nita Robertson AIFD, CFD For florists, “fall” foliages and fruit-bearing branches can provide a rich and diverse palette of colors, textures and shapes to incorporate into flower arrangements, bouquets and other decorative creations. They also add depth and...

Florists’ Review’s Autumn Wedding Contest 2023

Meet the winners of our annual seasonal design competition. By Nita Robertson, AIFD, CFD The autumn season provides an enchanting environment for weddings—particularly outdoor events—with its unique blend of natural beauty and comfortable weather. The season’s turning...

10 Florists to Know in London

The capital city of England and the United Kingdom boasts an embarrassment of riches when it comes to luxury florist companies—from revered institutions to newer cutting-edge trendsetters. Here are 10 that are worthy of knowing and following on social media. By Jill...

FEATURES

“Best in Blooms” Winner and Finalists

“Best in Blooms” Winner and Finalists

Sponsored by Alexandra Farms and Smithers-Oasis North America. Meet the winner and finalists in FR’s latest flower design contest. By Nita Robertson, AIFD, CFD Florists’ Review is delighted to present the winner and finalists in our November “Best in Blooms” flower...

Fabulous Foliages (and More) for Fall

Fabulous Foliages (and More) for Fall

By Nita Robertson AIFD, CFD For florists, “fall” foliages and fruit-bearing branches can provide a rich and diverse palette of colors, textures and shapes to incorporate into flower arrangements, bouquets and other decorative creations. They also add depth and...

Florists’ Review’s Autumn Wedding Contest 2023

Florists’ Review’s Autumn Wedding Contest 2023

Meet the winners of our annual seasonal design competition. By Nita Robertson, AIFD, CFD The autumn season provides an enchanting environment for weddings—particularly outdoor events—with its unique blend of natural beauty and comfortable weather. The season’s turning...

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TRENDS

The Beauty of Dried and Preserved Flowers

A crash-course on these once-again-fashionable botanicals By Nita Robertson, AIFD, CFD Dried...

Holiday Trends 2023

Tips for decorating residential and commercial spaces in the latest styles. By Jill Brooke Holiday...

Flower Hats: Blooming in Popularity 

Get on board with these statement-making high-society-approved fashion accessories. By Jill Brooke...

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DESIGN TUTORIALS

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Harvest-season Centerpiece

Harvest-season Centerpiece

Created for Thanksgiving Day celebrations, this table decoration honors holiday traditions while incorporating modern influences. Floral design, photography and text by Nita Robertson AIFD, CFD “Thanksgivings”—celebrations of the harvest and other blessings received throughout...

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Awesome Air Plants

Awesome Air Plants

All the rage among consumers, these fascinating and versatile plants offer unlimited creative design opportunities. Floral design, photography and text by Nita Robertson, AIFD, CFD Air plants (Tillandsia) are some of the most versatile, fascinating plants and...

Autumn Trios

Autumn Trios

A simple but sophisticated composite design celebrates the beauty of fall. Floral design, photos and text by Nita Robertson, AIFD, CFD Inspired by the fall season, I wanted to create an easy yet modern composite design that can would be appropriate for any autumn...

Life’s a Peach

Life’s a Peach

An enchanting floral display inspired by one of summer’s most succulent fruits—a concept that provides myriad opportunities for creating festive fall and winter tablescapes. Floral design, photos and text by Paulina Nieliwocki Blue Jasmine Floral Berkeley Heights,...

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BUSINESS AND MARKETING

Managing Online Reviews of Your Business

Managing Online Reviews of Your Business

Tips for responding to comments posted about your business—both good and bad reviews By Andrew Joseph According to no less an authority on not being ignored, famed author and bon vivant Oscar Wilde once said, “There’s only one thing in the world worse than being talked about,...

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Step Up Your Game with Podcasts

Step Up Your Game with Podcasts

Discover how flower industry podcasts can help you learn, grow, and create and build a business that will reward you financially, creatively and emotionally By Nita Robertson, AIFD, CFD For consumers and businesspeople alike, podcasts can be a great source of...

What’s New in Florist Website Design?

What’s New in Florist Website Design?

A look at current trends to spruce up your website for eye-catching attention By Andrew Joseph If you have ever visited a website and clicked to travel further inside—and it takes longer than you expect it to take—you’ve probably said “Forget it!” and sought your...

WOW-factor Holiday Gift Baskets

WOW-factor Holiday Gift Baskets

Tips for creating and marketing a bespoke collection of enticing holiday gifts. By Nita Robertson, AIFD, CFD With the holidays just around the corner, many consumers are already searching for (and buying!) perfect gifts for those on their shopping lists—especially...

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CREATIVITY AND EDUCATION

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Holiday Tables

Holiday Tables

Inspiring seasonal settings from florists around the country By Jill Brooke It is no secret that people entertain at home more during the Thanksgiving, Hanukkah and Christmas holidays. This becomes an opportunity for florists to customize experiences for their clients,...

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Laura Dowling’s Tips for Dazzling Wreaths

Laura Dowling’s Tips for Dazzling Wreaths

The former White House Chief Floral Designer shares inspiration for creating innovative holiday décor By Jill Brooke The custom of putting welcoming wreaths on doors dates back to the 16th century. Northern and Eastern Europeans ushered in the Germanic tradition of...

Proflora 2023

Proflora 2023

Highlights from Colombia’s international cut flower trade show By Nita Robertson, AIFD, CFD Started in 1991, Proflora is a biennial international trade show for the cut flower industry organized by Asocolflores, the Association of Colombian Flower Exporters, to...

Getting the Most Out of Roses

Getting the Most Out of Roses

By Tonneli Grüetter Although not a florist by trade, the famous 20th-century American naturalist Henry David Thoreau most definitely understood a lesson of both business and life when he uttered the words, “Truths and roses have thorns about them.” It is inside the...

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