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- Top 40 Over 40
- Eco-Friendly and Sustainable Products to Love
- How the Right Plants Can Boost Your Sales
- How to Create a 2025 Marketing Calendar
- Fall Woody Cuts
- Blooming Leadership
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LATEST NEWS
2024 Fresh Look Expo Webinar
Register for the upcoming HFNA webinar, "A Fresh Look at Floral Design Using Hawaii-Grown Tropical Flowers and Foliage," on November 1st to learn more about Hawaiian flowers and be inspired by amazing floral designers. Don't miss this amazing opportunity. Note from...
Expo Flor Ecuador
Floraldaily reports on the Expo Flor Ecuador show that took place in Quito last week. Full Article Here floraldaily.com The article below is by Floraldaily Photo report Expo Flor Ecuador Expo Flor Ecuador 2024 is a wrap. The third edition again took place in Quito...
Jet Fresh Flower Growers Partners as VIP® Rose Distributor
Jet Fresh Flower Growers is thrilled to announce its partnership as an Authorized VIP® Rose Producer and Distributor for North America and the Caribbean. This collaboration promises to bring the unique beauty of VIP® Wax Dipped Roses and Jet Fresh Ecuadorian Grown...
Augusto Solano Recognized with AFE’s Ambassador Award
We are thrilled to announce the 2024 AFE Ambassador Award Recipient — Augusto Solano, Executive President of Asocolflores. Full Article Here Source: AFE Augusto Solano of Asocolflores Recognized with AFE’s 2024 Ambassador Award We are thrilled to...
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FROM OUR PAGES
FEATURES
Florists’ Review’s “Autumn Weddings Design Contest”
Meet the winners of our annual seasonal design competition By Nita Robertson, AIFD Soon the leaves begin to change and the air turns crisp. Autumn has become the most popular season for tying the knot. According to the “2023 Real Weddings Study” conducted by The Knot,...
Winter Holidays 2024
Your guide to product and design trends, marketing ideas, and need-to-know information for this year’s end-of-year religious and cultural celebrations. By Nita Robertson, AIFD The winter season of religious and cultural holidays—Christmas, Hanukkah, Kwanzaa, New...
The Therapeutic Power of Flowers
Stories of Nurturing Mental Health in America By Nita Robertson, AIFD In the hustle and bustle of modern American life, mental health is an increasingly prevalent concern. Stress, anxiety and depression affect millions of individuals, impacting their daily lives and...
Celebrating, Promoting and Selling American-grown Flowers and Foliage
By Nita Robertson, AIFD Throughout the American countryside, there exists a community of cut flower farmers whose passion blooms as brightly as the petals they cultivate. Their dedication goes beyond just growing flowers; it’s about fostering a connection with the...
Pets and Petals
By Nita Robertson, AIFD Welcome to the whimsical world where pets and petals intertwine! In our 2024 “Pets and Petals Design Contest,” nearly 60 talented floral designers showcased their creative and clever floral designs crafted specifically for animals. From elegant...
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TRENDS
Flowers in the Air
Ceiling Installation Floristry By Molly Lucille As any florist knows, flowers possess the...
Faux Flowers Are Fabulous and Good for Business
Today’s ultra-realistic permanent botanicals are taking the world by storm, most notably trendy,...
European Floral Trends 2024
EMC identifies four trends in European floristry and advises how you can incorporate them to...
Elevating Petals and Pastries
The Art of Upselling a Moment Ideas for safely decorating wedding cakes and cake tables in keeping...
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FLORIST SPOTLIGHT
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DESIGN TUTORIALS
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Fantastical Fall Install
A dynamic suspended design for seasonal occasions and events Floral design, photos and text by Paulina Nieliwocki Blue Jasmine Floral Berkeley Heights, N.J. The soft curves and blended textures in this suspended floral design celebrate the autumn season’s bounty and beauty....
Blooming Olive Tree
This tall, stately tree-based flower arrangement offers versatility for placement in homes and offices as well as at special events and occasions. Floral design, text and photography Nita Robertson, AIFD Presented by Ragon House Decorating with faux flowers and...
A New Era for Wrist Corsages
BoutStix™ has become a go-to for many florists when making boutonnières. New to the BoutStix™ line is Wristix™, providing an exciting new option for the creation of wrist corsages. Presented by Boutstix Creating stunning wrist corsages has never been easier than now,...
Autumn Armature Bouquet
and Coordinating Boutonnière Farm-fresh cut flowers from Budzi inspire a vibrant floral designs ideal for fall nuptials. Floral design and photos by Beth O’Reilly, AIFD, TMF Presented by Budzi BUDZI is a grower, importer and wholesale distributor of fresh cut flowers,...
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BUSINESS AND MARKETING
Blossoming Leadership
Twelve tips for developing your management skills and managing your team effectively By Nita Robertson, AIFD Leading a floral team effectively involves balancing creativity with strong leadership skills. By setting a clear vision; fostering a positive work environment; and...
Mastering Floral Contracts
Secure Your Business’s Future By True Client Pro Why Contracts are Essential for Florists Contracts are essential for florists; they are the unseen heroes that protect both florists and their clients. While creating stunning arrangements is your passion, well-crafted...
Breaking the Glass Ceiling of Corporate Flower Contracts
By Tonneli Grüetter Within the flower industry, corporate floral services represent a lucrative and stable specialty. Flower businesses offering these services cater to the specific needs of businesses and organizations, offering finely orchestrated designs that...
Which AI to Use and Why
It’s a jungle out there when it comes to apps, so here is help for you to set up your flower business for greater success By Andrew Joseph In our March 2024 issue and on our website (floristsreview.com/ai-and-your-flower-business), we presented an article entitled “AI...
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CREATIVITY AND EDUCATION
Winners of the Alexandra Farms Garden Rose Design Contest
Alexandra Farms Announces Winners of Its “2024 Garden Rose Design Contest” By Teresa Schafer It’s time to reveal the winners of Alexandra Farms’ “2024 Garden Rose Design Contest”! Again this year, we received hundreds of entries, and the judges have spoken. Four first-time...
“Best in Blooms”
Meet the winner and finalists in the “Certified American Grown” edition of FR’s flower design contest. By Nita Robertson, AIFD Sponsored by Certified American Grown Florists’ Review is delighted to present the winner and finalists in our annual “Best in Blooms”...
Unveiling the Beauty of Hydrangea
By Nita Robertson, AIFD Hydrangea, with voluminous blooms, a range of bloom types and a broad color palette, have long been cherished by florists for their versatility as mass flowers that add texture, stunning color and modern elegance to any design. With year-round...
The Enchantment of Cut Flower Breeding
Insights into the lengthy, painstaking and expensive process of developing new flower varieties. By Nita Robertson, AIFD It all begins with the seed. Around the world, plant breeders are working in labs and greenhouses to develop better cut flowers for florists and...
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