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NEW ISSUE

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Our January Issue is Here!

  • Picture-perfect Weddings Contest
  • Prom Trends 2024
  • Bucket-list Floral Experiences
  • Event Rentals
  • Creative Tutorials
  • Coming Events and More!

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LATEST NEWS

Mayesh Design Star: Angelina Prikhodko

Mayesh Design Star: Angelina Prikhodko

Mayesh is kicking off the 2024 Mayesh Design Star series with Angelina Prikhodko, who is focused on retail floral design. Source: Mayesh Blog MAYESH DESIGN STAR: ANGELINA PRIKHODKO New year, new Mayesh Design Star series! Last year we tackled the issue of...

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Rich Floral Artwork by Tomas De Bruyne

Rich Floral Artwork by Tomas De Bruyne

Renowned Belgian floral designer Tomas De Bruyne and his team recently used Alexandra Farms garden roses as part of the incredible decor for a wedding in The Scuola Vecchia della Misericordia in Venice, Italy. Read Full Article Here Source Alexandra Farms Mystical and...

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Tips For Designing in Large Vases

Tips For Designing in Large Vases

Approach floral designing in large vases with ease thanks to florist and educator, Christina Yan. Her expert tips eliminate intimidation and help your arrangements shine.  Christina Yan, was tapped as the floral designer for Accent Decor’s Spring 2024 Home...

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Planting Seeds – Your 5 Best Choices

Planting Seeds – Your 5 Best Choices

It is so FUN to brighten winter days by getting a head start perusing the pages of seed catalogs. In this article, a flower farmer shares her favorite sources for purchasing unique heirloom flower seeds directly from their producers. Read the Full Article at...

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FROM OUR PAGES

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Celebrating International Women’s Day 2024

Your guide to marketing ideas, a social media template and other resources that you can use to generate enthusiasm—and sales—for this often under-promoted annual worldwide holiday honoring women and their contributions to society By Tonneli Grüetter International...

25th Annual “Picture Perfect Weddings Contest”

See the incredible floral creations that vied for Florists’ Review’s “silver jubilee” wedding design awards. By Nita Robertson, AIFD Sponsored by Alexandra Farms, Fitz Design, and True Client Pro A “picture-perfect wedding” refers to floral décor for a wedding...

Free International Women’s Day Marketing Plan

Our goal is to establish International Women’s Day as a significant occasion for honoring women through the tradition of giving flowers. March 8th, IWD, is an excellent opportunity to express our gratitude to mentors, teachers, friends, family, and all the...

How Important is Being Sustainable for Your Business? VERY!

By Jill Brooke It is becoming not only a feeling but also a certified fact that caring about sustainability practices as a florist is good for business—as well as the world. Let’s start with the results from a  recent consumer research study titled “U.S. Consumer...

Houseplants for Profit

The latest info on today’s houseplant market, along with the hottest trends and marketing ideas. By Nita Robertson, AIFD, CFD Selling plants can be profitable; however, choosing the right niche is critical. That niche can include green houseplants, flowering plants,...

FEATURES

25th Annual “Picture Perfect Weddings Contest”

25th Annual “Picture Perfect Weddings Contest”

See the incredible floral creations that vied for Florists’ Review’s “silver jubilee” wedding design awards. By Nita Robertson, AIFD Sponsored by Alexandra Farms, Fitz Design, and True Client Pro A “picture-perfect wedding” refers to floral décor for a wedding...

Free International Women’s Day Marketing Plan

Free International Women’s Day Marketing Plan

Our goal is to establish International Women’s Day as a significant occasion for honoring women through the tradition of giving flowers. March 8th, IWD, is an excellent opportunity to express our gratitude to mentors, teachers, friends, family, and all the...

How Important is Being Sustainable for Your Business? VERY!

How Important is Being Sustainable for Your Business? VERY!

By Jill Brooke It is becoming not only a feeling but also a certified fact that caring about sustainability practices as a florist is good for business—as well as the world. Let’s start with the results from a  recent consumer research study titled “U.S. Consumer...

Houseplants for Profit

Houseplants for Profit

The latest info on today’s houseplant market, along with the hottest trends and marketing ideas. By Nita Robertson, AIFD, CFD Selling plants can be profitable; however, choosing the right niche is critical. That niche can include green houseplants, flowering plants,...

“Best in Blooms” Winner and Finalists

“Best in Blooms” Winner and Finalists

Sponsored by Alexandra Farms and Smithers-Oasis North America. Meet the winner and finalists in FR’s latest flower design contest. By Nita Robertson, AIFD, CFD Florists’ Review is delighted to present the winner and finalists in our November “Best in Blooms” flower...

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TRENDS

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Prom 2024

Everything you need to know to engineer an efficient and profitable prom season—and create a...

American Floral Trends Forecast 2024

A study of five major trends influencing floral design this year Anthologized by Tonneli Grüetter...

The Beauty of Dried and Preserved Flowers

A crash-course on these once-again-fashionable botanicals By Nita Robertson, AIFD, CFD Dried...

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DESIGN TUTORIALS

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Pocket Boutonnières Made Easy

Pocket Boutonnières Made Easy

Two methods for creating this new generation of boutonnières Floral design and text by Patience Pickner, AIFD, PFCI Photos by Photography by Scott Chamberlain, S.D. Presented by Fitz Design POCKET SQUARES I designed this pocket “boutonnière” for a customer who prefers green and...

Alexandra Farms
Alexandra Farms
Dazzling Duo

Dazzling Duo

Coordinating corsage and boutonnière for style-setting prom-goers Floral design, photos and text by Nita Robertson, AIFD Presented by Reliant Ribbon The approaching prom season offers myriad opportunities for florists to show off their creativity and awareness of...

Eco-Friendly Suspended Arrangement

Eco-Friendly Suspended Arrangement

NYC floral designer Juan Villanueva shares a dramatic design idea that is considerate of the environment Floral design, photos and text by Juan M. Villanueva Villanueva Designs New York, N.Y. At Villanueva Designs, we often incorporate dramatic suspended floral...

Garden-inspired Memorial Tribute

Garden-inspired Memorial Tribute

A sympathy design created to showcase a cremation urn, photo or other remembrance of the deceased, or a trio of pillar candles. Floral design, photos and text by Nita Robertson, AIFD, CFD The rate of cremations in the U.S. has been steadily rising over the past two...

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BUSINESS AND MARKETING

Retail Forecast 2024

Retail Forecast 2024

High interest rates and slower economic growth are expected to put increasing pressure on retail profits this year, but, on the bright side, many economists expect inflation to decrease to desired levels by year-end By Phillip M. Perry Fasten your seat belts, and enjoy the...

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Gotflowers
Pricing for Profit

Pricing for Profit

Tips and strategies for establishing retail pricing structures that will ensure your business’s profitability and financial stability. By Nita Robertson, AIFD, CFD Effective pricing is essential for the success of your florist business. By understanding your costs,...

The Value of Floral Accreditation and Certification

The Value of Floral Accreditation and Certification

A look at the benefits of education programs offered by international, national, regional and state florist associations and organizations. By Nita Robertson, AIFD, CFD Education is a great pathway to advance in any career, and it is important for personal enrichment...

The Life of a Traveling Freelance Floral Designer

The Life of a Traveling Freelance Floral Designer

Tips for sharing your vision and expectations with freelancers—enabling them to perform at peak efficiency. By Molly Lucille Freelancing has long been a backbone of the flower industry, and it has grown exponentially as a career-style choice for many designers and as...

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CREATIVITY AND EDUCATION

Bucket-list Floral Experiences

Bucket-list Floral Experiences

The top flower and garden shows, exhibitions, festivals and tours across the world that, once attended, will be among the highlights of one’s life. By Jill Brooke When thinking about bucket-list flower experiences, some obvious choices come to mind. However, there are others...

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Do You Have What It Takes for a Really Big Show?

Do You Have What It Takes for a Really Big Show?

Tips for creating an exhibit for the PHS Philadelphia Flower Show, the largest horticultural event in the USA (this info also applies to participating in smaller flower shows in your area) By Jill Brooke It’s not a surprise that many florists dream about creating an...

Four Simple Steps for Long-lasting Valentine’s Day Roses

Four Simple Steps for Long-lasting Valentine’s Day Roses

By Terril A. Nell, Ph.D., AAF Research Coordinator at the American Floral Endowment (AFE) Professor Emeritus of Floriculture at the University of Florida Americans celebrate Valentine’s Day with gifts of flowers, candy, cards and more, creating the largest retail...

50 Must-attend Floral Events in 2024

50 Must-attend Floral Events in 2024

Education, inspiration, rejuvenation, relationship and connection building, exotic locales—national and international conventions and trade shows in 2024 offer something for everyone in the flower industry. The floral industry is blessed in many ways, and one of those...

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