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NEW ISSUE

FR-June-24-cover

Our June Issue is Here!

  • Pets in Petals Contest
  • Evolution of the Micro Wedding
  • Faux Flowers
  • Developing Enthusiastic and Loyal Customers
  • Enchantment of Cut Flower Breeding
  • Creative Tutorials
  • Coming Events and Much More!

To purchase a print copy of the issue, please visit our SHOP

LATEST NEWS

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A Promising Future for the Floral Industry

A Promising Future for the Floral Industry

The next generation of the floral industry is getting ready to kickstart their hands-on internships at top production and retail operations around the country through AFE’s Vic & Margaret Ball Intern Scholarship Program and Mosmiller Intern Scholarship Program. ...

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Celebrate American Grown Flower & Foliage Month

Celebrate American Grown Flower & Foliage Month

New for this year, floral industry members can now access a comprehensive marketing TOOLKIT provided by Certified American Grown. By leveraging these resources, participants can enhance their promotional efforts, engage with their communities, and spread awareness...

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Rosaprima Launches Newest Spray Rose Collection

Rosaprima Launches Newest Spray Rose Collection

Celebrate the launch of the newest spray rose collection from Rosaprima. In this exciting campaign delve into the rich palette of personalities embodied by each vibrant rose color. Full Article Below-Source: Rosaprima We are thrilled to celebrate the launch of our...

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Tips for Promoting Sympathy Flowers

Tips for Promoting Sympathy Flowers

Sympathy flowers beautifully express love and respect during times of loss. They offer comfort to grieving families and add a touch of beauty to sorrowful moments. However, marketing these flowers requires a delicate and thoughtful approach. Rio Roses provides...

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FROM OUR PAGES

Pets and Petals

By Nita Robertson, AIFD Welcome to the whimsical world where pets and petals intertwine! In our 2024 “Pets and Petals Design Contest,” nearly 60 talented floral designers showcased their creative and clever floral designs crafted specifically for animals. From elegant...

International Floral Design Stars

Our annual spotlight on artists who are delivering innovative performances on the global stage with flowers. By Tonneli Grüetter It is with great excitement we share our curation of rising “International Design Stars” for 2024. Each year, we prepare this feature with...

Flowers in Your Hair and Everywhere

The Renaissance of Wearable Flowers By Molly Lucille Presented by Boutstix Magnets Throughout history, people have adorned themselves with flowers. Ancient Egyptians, Greeks and Romans adorned their champions and gods with head wreaths of blossoms, laurel and olive;...

55 Top Event Florists of 2024

By Tonneli Grüetter Florists’ Review is proud to share our “55 Top Event Florists of 2024,” selected from regions across America. These industry leaders represent the bright future of event florals. Standing on a level all their own, these talented designers blend...

Mother’s Day Success

Ideas and strategies for making the coming holiday your most efficient and profitable ever By Nita Robertson, AIFD Flowers and plants have long been the top gifts to express love and appreciation on Mother’s Day—cut flowers and arrangements, outdoor bedding and garden...

FEATURES

International Floral Design Stars

International Floral Design Stars

Our annual spotlight on artists who are delivering innovative performances on the global stage with flowers. By Tonneli Grüetter It is with great excitement we share our curation of rising “International Design Stars” for 2024. Each year, we prepare this feature with...

Flowers in Your Hair and Everywhere

Flowers in Your Hair and Everywhere

The Renaissance of Wearable Flowers By Molly Lucille Presented by Boutstix Magnets Throughout history, people have adorned themselves with flowers. Ancient Egyptians, Greeks and Romans adorned their champions and gods with head wreaths of blossoms, laurel and olive;...

55 Top Event Florists of 2024

55 Top Event Florists of 2024

By Tonneli Grüetter Florists’ Review is proud to share our “55 Top Event Florists of 2024,” selected from regions across America. These industry leaders represent the bright future of event florals. Standing on a level all their own, these talented designers blend...

Mother’s Day Success

Mother’s Day Success

Ideas and strategies for making the coming holiday your most efficient and profitable ever By Nita Robertson, AIFD Flowers and plants have long been the top gifts to express love and appreciation on Mother’s Day—cut flowers and arrangements, outdoor bedding and garden...

Women on the Flower Farm

Women on the Flower Farm

Growth and opportunity in an evolving industry at Alexandra Farms By Teresa Schaffer For more than 60 years, the flower industry in Bogotá, Colombia, has empowered women to be independent, self-sufficient leaders in their communities and their homes. Before the 1960s,...

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TRENDS

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Faux Flowers Are Fabulous and Good for Business

Today’s ultra-realistic permanent botanicals are taking the world by storm, most notably trendy,...

European Floral Trends 2024

EMC identifies four trends in European floristry and advises how you can incorporate them to...

Elevating Petals and Pastries

The Art of Upselling a Moment Ideas for safely decorating wedding cakes and cake tables in keeping...

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DESIGN TUTORIALS

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Settings in a Snap

Settings in a Snap

An easy and versatile idea for creating fun yet effortless environments at weddings, parties and other events Floral design by Taylor Doyle, The Floral Eclectic located in Dallas Texas Photos by Opal & Onyx Photography, Haley Katherine Photography and Lexie Krug Photography...

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Lush Spring Tablescape

Lush Spring Tablescape

An unpretentious but verdant composite centerpiece with a spring spirit Floral design, photography and text by Cara Fitch Trille Floral Rothesay, N.B., Canada Presented by Rosaprima When I saw these stunning varieties of roses and Ranunculus from Rosaprima, I decided...

Lush Natural Garden Arch

Lush Natural Garden Arch

The luxuriant look of untamed growth captured in a sustainably designed floral structure Floral design, photography and text by Paulina Nieliwocki Blue Jasmine Floral, Berkeley Heights, N.J. Presented by Danziger Inspired by the enchanting beauty of Danziger’s new...

Mystic Crystals

Mystic Crystals

Introducing extraordinary new products that will add an exciting new element to bridal bouquets and boutonnières this wedding season. Floral design and text by Patience Pickner, AIFD, PFCI Chamberlain, S.D. Photos by Tami Carda Photography Presented by Fitz Design...

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BUSINESS AND MARKETING

Using Gift and Home Markets to Enrich Your Flower Business

Using Gift and Home Markets to Enrich Your Flower Business

By ANDMORE (formerly International Market Centers) As you know, the flowers aren’t the only things that make an arrangement special. The vessel and accouterments add distinguishing qualities to a design. However, finding truly unique and unusual accents can be difficult, and...

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Creating Great Working Relationships with Wholesale Florists

Creating Great Working Relationships with Wholesale Florists

Establishing successful partnerships with your suppliers is built on understanding, effective communication, trust, and a mutual commitment to quality and customer satisfaction. Here are some insights on doing just that. Florabundance By Nita Robertson, AIFD Working...

Software for Wedding and Event Florists

Software for Wedding and Event Florists

A look at three companies that offer wedding and event planning software developed specifically for florists—by florists. By Andrew Joseph Until about 25 years ago, keeping track of one’s inventory, revenue and expenses was all done by hand, written on accounting...

AI and Your Flower Business

AI and Your Flower Business

Can artificial intelligence help your retail business? Let’s find out. By Andrew Joseph For the past few years, the initialism “AI”—artificial intelligence—has been played out across all media platforms. For most people, AI has been a part of pop-culture lore for...

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CREATIVITY AND EDUCATION

Unveiling the Beauty of Hydrangea

Unveiling the Beauty of Hydrangea

By Nita Robertson, AIFD Hydrangea, with voluminous blooms, a range of bloom types and a broad color palette, have long been cherished by florists for their versatility as mass flowers that add texture, stunning color and modern elegance to any design. With year-round...

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The Enchantment of Cut Flower Breeding

The Enchantment of Cut Flower Breeding

Insights into the lengthy, painstaking and expensive process of developing new flower varieties. By Nita Robertson, AIFD It all begins with the seed. Around the world, plant breeders are working in labs and greenhouses to develop better cut flowers for florists and...

Bucket-list Floral Experiences

Bucket-list Floral Experiences

The top flower and garden shows, exhibitions, festivals and tours across the world that, once attended, will be among the highlights of one’s life. By Jill Brooke When thinking about bucket-list flower experiences, some obvious choices come to mind. However, there are...

Do You Have What It Takes for a Really Big Show?

Do You Have What It Takes for a Really Big Show?

Tips for creating an exhibit for the PHS Philadelphia Flower Show, the largest horticultural event in the USA (this info also applies to participating in smaller flower shows in your area) By Jill Brooke It’s not a surprise that many florists dream about creating an...

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