The Latest

DevX 2026: What is the Floral Industry Prioritizing?

WFFSA asked several leaders who participated in DevX what they are prioritizing now. Their answers offer a useful snapshot of where the wholesale floral industry is headed and what it may take to succeed there.
  • FR Team
  • August 16, 2026
  • 128 views
  • 3 minute read

Beyond the Kenzan: Exploring Ikebana in the Nageire Style

Ava Kennedy explores the mechanics of Nageire-style Ikebana, showing how simple branches can create structure without a Kenzan.
  • FR Team
  • August 16, 2026
  • 164 views
  • 2 minute read
Kirk Wilder, ACME Floral Co.

No Dancing Required

How authenticity drives flower business success and attracts great clients.
Daria Bokova

Remarkable Women in Floristry: Daria Bokova

Join us as we celebrate changemakers from around the world in this series of Remarkable Women. This week features luxury floral designer Daria Bokova.
Aline Marin Photography

3 Ways to Dominate Fall Floral Design

Rich jewel tones, moody color palettes, and luxurious textures are redefining what fall—and even Halloween—can look like in floral design.
Photo by Magnific

Vending Machines: A New Opportunity or the Next Challenge for Independent Florists? 

As an industry, perhaps this is the conversation we should be having now before the market decides for us. Because the question isn’t whether bouquet vending machines are coming. 
Ava Forystek

AFE’s Newest Scholarship Supports International Research Experiences for Future Floriculture Leaders

The scholarship reflects his longstanding belief that international partnerships and research are essential to advancing horticulture.
  • FR Team
  • August 9, 2026
  • 169 views
  • 2 minute read
American Floral Alliance

CalFlowers Becomes American Floral Alliance

A new national identity for CalFlowers, built on 85 years of floral industry leadership.
  • FR Team
  • August 9, 2026
  • 175 views
  • 4 minute read
Ian Prosser, AIFD

FTD Launches 9th Annual Intern with Ian Contest

FTD florists invited to apply for exclusive opportunity to learn from floral designer Ian Prosser, AIFD.
  • FR Team
  • August 9, 2026
  • 101 views
  • 2 minute read
Main Wholesale Florist

Main Wholesale Florist Expands Footprint with New Logistics Hub

Family-owned and operated industry leader capitalizes on multi-generational legacy with official move into southern New Jersey facility.
  • FR Team
  • August 9, 2026
  • 109 views
  • 2 minute read