NEW ISSUE
Our September Issue is Here!
- The Holiday Issue
- Florists Spotlight: The Bridgehampton Florist
- Wreath Contest Winners
- Logistics for Holiday Success
- 10 Florists to Know in London
- Creative Tutorials
- Coming Events and more
To purchase a print copy of the issue, please visit our SHOP
LATEST NEWS
For a Wedding Above the Clouds: What Would You Make?
As part of the competitive trials, the top floral artists in the world, each representing their country, were asked to create a bridal bouquet. The floral artists were tasked with creating wedding bouquets as if having a party above the clouds. Full Article Below...
Meet Blooming Haus, the Florist Behind Vogue World’s Extravagant Roses
When Naomi Campbell, Cindy Crawford, Christy Turlington Burns, and Linda Evangelista (the collective group known as “the Supers”) took a bow at Vogue World: London, they did so while carrying abundant bouquets of roses. Full Article Below Source Meet Blooming Haus,...
2023 Fall Trends in the Horticultural Industry
The fall of 2023 promises to be a season of transformation driven by changing consumer preferences, advances in technology, and a growing awareness of environmental sustainability. Full Article Below Source 2023 fall trends in the horticultural industry As the leaves...
Crayola Flowers: A New Platform that Allows Kindness to Blossom
Uniting color, creativity, and kindness, Crayola Flowers is a pioneering platform developed by Mrs. Bloom’s through which consumers can purchase colorful blooms with a portion of proceeds from every sale donated to a participating nonprofit of their choice. Full...
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FROM OUR PAGES
FEATURES
Florists’ Review’s Wreath Design Contest
By Nita Robertson, AIFD, CFD The wreath business is big business. But has your company fully tapped into this popular niche? Consumers are shopping for creative fresh, permanent and dried wreaths all year long, but especially for the fall and winter seasons. So, if...
Florists’ Review Acquires Flora Magazine
We are thrilled to announce that Florists' Review Media Group has acquired Flora Magazine. We are excited to expand our passion for the floral industry with this amazing quarterly publication and expand our reach across the pond. “Someone’s sitting in the shade today...
The Flower Hour With Florists’ Review Podcast
By Nita Robertson AIFD, CFD Introducing The Flower Hour with Florists' Review podcast. If you are in the business of flowers, this show is for you. Join us for our new podcast hosted by Jules Lewis Gibson, president of Florists' Review along with myself, Nita...
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TRENDS
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FLORIST SPOTLIGHT
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DESIGN TUTORIALS
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Hand-tied Cascade Bridal Bouquet
How to design a cascade-style bouquet with a sustainable approach Floral design, photos, video and text by Beth O’Reilly, AIFD, CFD, TMF Presented by Alexandra Farms Design mechanics for hand-tied cascade-style bouquets can be tricky, especially when taking a sustainable...
Rhythmic Spring Bridal Bouquet
An exuberant hand-tied design created with a chicken-wire armature. Floral design, step-by-step photos and text by Shelayne Hammack, Twist Flowers located in Reno, Nev. Bouquet photos by Jessica Lillian, Jessica Lillian Photography,Reno, Nev. When developing a color...
A Modern Centerpiece
This moody, monochromatic masterpiece is a study in color and texture. Floral design and text by Ashley Overholser Primavera: Modern Floristry; Atlanta, Ga. Photos by Frank Piazza (“Frankie Zaza”); Atlanta, Ga. Floral design is living artwork, and as...
A Rainbow of Flowers
This polychromatic ombré composition would be splendid for virtually any spring and summer occasion, including “Pride Month” celebrations. Floral design and video by Alexandra Scholtz WildFlora Design Studio Studio City, Calif. Photos by Bex Falk Photography Los...
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business AND Marketing
WOW-factor Holiday Gift Baskets
Tips for creating and marketing a bespoke collection of enticing holiday gifts. By Nita Robertson, AIFD, CFD With the holidays just around the corner, many consumers are already searching for (and buying!) perfect gifts for those on their shopping lists—especially corporate...
Marketing for the Holidays
Practical ideas for making the coming holiday season your busiest and most profitable ever. By Andrew Joseph One of the biggest mistakes any florist can make is not making any special marketing plans for the fall and winter holidays. The first thing to do is determine...
Logistics for Success in Your Holiday Decorating Business
By Tonneli Grüetter The winter season is right around the corner ready to welcome a healthy dose of holly jolly holiday profits for florists, especially those offering professional decorating services. Adding professional winter holiday decorating services to your...
Smart Mentoring
Tips for passing along the skills and knowledge of your top employees to other staff members By Phillip M. Perry You’ve spent good money attracting, hiring and training great employees. But what happens when your skilled workers retire or move on to other pursuits?...
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CREATIVITY AND EDUCATION
Dutch Lily Days 2023
By Jules Lewis Gibson A visit to the Netherlands is a treat for any flower lover. From June 6 to 9, 14 lily bulb exporters opened their doors to visitors from around the globe for “Dutch Lily Days,” and I was invited to be one of those visitors It is the premier event to...
Highlights of AIFD’s Spectacular 2023 National Symposium in Chicago
"GROW" By Nita Robertson, AIFD, CFD Established in 1965, the American Institute of Floral Designers (AIFD) is a nonprofit organization dedicated to establishing, maintaining and recognizing the highest standard of professional floral design. The mission is...
Alfresco Flowers
Tips and tricks for executing beautiful outdoor floral décor By Nita Robertson, AIFD, CFD Patience Pickner AIFD, Inspired Design Retreat Photo by Amy Oden Live floral décor for outdoor events enhances the natural beauty of the surroundings, beautifying any space and...
“Best in Blooms” Winner and Finalists
Meet the winner and finalists in the “Certified American Grown” edition of FR’s flower design contest. By Nita Robertson, AIFD, CFD Sponsored by Certified American Grown Florists’ Review is delighted to present the winner and finalists in our latest...
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