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NEW ISSUE

FR Dec 24

Our December  Issue is Here!

Welcome to our new edition of Florists’ Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry. 

  • 2024 “Readers’ Choice Awards”
  • Valentine’s Day Success Guide
  • The Value of Vessels
  • Customer Service vs Customer Experience
  • Balloon Industry Trends
  • Creative Tutorials and more!

To purchase a print copy of the issue, please visit our SHOP

LATEST NEWS

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Embrace the Holidays with Flowers

Embrace the Holidays with Flowers

Don't miss a special LIVE Session on Instagram with That Flower Feeling and Jenny T Floristry (@jennyt.floristry)  on December 13th. Full Press Release Below Source: That Flower Feeling Embrace the Holidays with Flowers: A Special LIVE Session by That Flower Feeling...

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Tips to Reduce Waste and Maximize Inventory

Tips to Reduce Waste and Maximize Inventory

By Nita Robertson AIFD Efficient inventory management and waste reduction are cornerstones of success in the floral industry. These practices not only enhance profitability but also promote sustainability and improve customer satisfaction. By employing strategic...

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Wicked Director Planted 9 Million Tulips for the Movie

Wicked Director Planted 9 Million Tulips for the Movie

The popular new movie Wicked showcased millions of tulips in spectacular movie sets. See the movie and create a “Wicked” inspired bouquet of your own. Full Article at Flowerpowerdaily.com Wicked Director Planted 9 Million Tulips for Movie By Jill Brooke How many...

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TPIE sneak peek

TPIE sneak peek

The Tropical Plant International Expo (TPIE) is fast approaching. On January 22, the Broward County Convention Center in Fort Lauderdale, Florida, will open its doors for this 3 day expo. Full Article at Floraldaily.com US (FL): Here’s the TPIE sneak peek Tropical...

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FROM OUR PAGES

2024 “Reader’s Choice Awards”

Celebrating Your Favorites FR’s second annual recognition of our readers’ favorite designers—and more—of the year By Molly Lucille As 2024 winds to a close, we’re thrilled to announce the return of our second annual “Reader’s Choice Awards,” where our community comes...

Australia’s Floral Revolution

A look at the trend-setting florists on the continent down under—and their floral design aesthetics By Tonneli Grüetter Move over demure pastels and mindful greenery; Australia’s flower scene is having a major moment, and it’s anything but subtle. Down under, a floral...

“Best in Blooms”

Celebrating Creativity and Innovation in Floral Design Meet the winner and finalists in FR’s latest flower design contest By Nita Robertson, AIFD Sponsored by Alexandra Farms and OASIS Floral Products Florists’ Review is excited to present the winner and finalists for...

Florists’ Review’s Inaugural “40 Over 40”

Celebrating Our Best Vase Life By Tonneli Grüetter In the vibrant world of floristry, where creativity blossoms and every bouquet tells a story, Florists’ Review proudly presents its first-ever “40 Over 40” issue. This special edition celebrates the flower industry...

Florists’ Review’s “Autumn Weddings Design Contest”

Meet the winners of our annual seasonal design competition By Nita Robertson, AIFD Soon the leaves begin to change and the air turns crisp. Autumn has become the most popular season for tying the knot. According to the “2023 Real Weddings Study” conducted by The Knot,...

FEATURES

Australia’s Floral Revolution

Australia’s Floral Revolution

A look at the trend-setting florists on the continent down under—and their floral design aesthetics By Tonneli Grüetter Move over demure pastels and mindful greenery; Australia’s flower scene is having a major moment, and it’s anything but subtle. Down under, a floral...

“Best in Blooms”

“Best in Blooms”

Celebrating Creativity and Innovation in Floral Design Meet the winner and finalists in FR’s latest flower design contest By Nita Robertson, AIFD Sponsored by Alexandra Farms and OASIS Floral Products Florists’ Review is excited to present the winner and finalists for...

Florists’ Review’s Inaugural “40 Over 40”

Florists’ Review’s Inaugural “40 Over 40”

Celebrating Our Best Vase Life By Tonneli Grüetter In the vibrant world of floristry, where creativity blossoms and every bouquet tells a story, Florists’ Review proudly presents its first-ever “40 Over 40” issue. This special edition celebrates the flower industry...

Florists’ Review’s “Autumn Weddings Design Contest”

Florists’ Review’s “Autumn Weddings Design Contest”

Meet the winners of our annual seasonal design competition By Nita Robertson, AIFD Soon the leaves begin to change and the air turns crisp. Autumn has become the most popular season for tying the knot. According to the “2023 Real Weddings Study” conducted by The Knot,...

Winter Holidays 2024

Winter Holidays 2024

Your guide to product and design trends, marketing ideas, and need-to-know information for this year’s end-of-year religious and cultural celebrations. By Nita Robertson, AIFD The winter season of religious and cultural holidays—Christmas, Hanukkah, Kwanzaa, New...

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TRENDS

Embracing the Evolving Trends in Sympathy Flowers

By Nita Robertson, AIFD Presented by Smither-Oasis Sympathy flowers have long been a heartfelt way...

Eco-friendly and Sustainable Floral Products To Love

By Jill Brooke Those who live in the floral world are people who care about nature. After all,...

Flowers in the Air

Ceiling Installation Floristry By Molly Lucille As any florist knows, flowers possess the...

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DESIGN TUTORIALS

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Fantastical Fall Install

Fantastical Fall Install

A dynamic suspended design for seasonal occasions and events Floral design, photos and text by Paulina Nieliwocki Blue Jasmine Floral Berkeley Heights, N.J. The soft curves and blended textures in this suspended floral design celebrate the autumn season’s bounty and beauty....

Blooming Olive Tree

Blooming Olive Tree

This tall, stately tree-based flower arrangement offers versatility for placement in homes and offices as well as at special events and occasions. Floral design, text and photography Nita Robertson, AIFD Presented by Ragon House Decorating with faux flowers and...

A New Era for Wrist Corsages

A New Era for Wrist Corsages

BoutStix™ has become a go-to for many florists when making boutonnières. New to the BoutStix™ line is Wristix™, providing an exciting new option for the creation of wrist corsages. Presented by Boutstix Creating stunning wrist corsages has never been easier than now,...

Autumn Armature Bouquet

Autumn Armature Bouquet

and Coordinating Boutonnière Farm-fresh cut flowers from Budzi inspire a vibrant floral designs ideal for fall nuptials. Floral design and photos by Beth O’Reilly, AIFD, TMF Presented by Budzi BUDZI is a grower, importer and wholesale distributor of fresh cut flowers,...

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BUSINESS AND MARKETING

Creating a Marketing Calendar for 2025

Creating a Marketing Calendar for 2025

By Nita Robertson, AIFD An annual marketing calendar is an invaluable tool that enables business owners to strategically plan and organize promotional activities for their businesses throughout the year. It serves as a roadmap for marketing initiatives, ensuring that campaigns...

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Blossoming Leadership

Blossoming Leadership

Twelve tips for developing your management skills and managing your team effectively By Nita Robertson, AIFD Leading a floral team effectively involves balancing creativity with strong leadership skills. By setting a clear vision; fostering a positive work...

Mastering Floral Contracts

Mastering Floral Contracts

Secure Your Business’s Future By True Client Pro Why Contracts are Essential for Florists Contracts are essential for florists; they are the unseen heroes that protect both florists and their clients. While creating stunning arrangements is your passion, well-crafted...

Breaking the Glass Ceiling of Corporate Flower Contracts

Breaking the Glass Ceiling of Corporate Flower Contracts

By Tonneli Grüetter Within the flower industry, corporate floral services represent a lucrative and stable specialty. Flower businesses offering these services cater to the specific needs of businesses and organizations, offering finely orchestrated designs that...

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CREATIVITY AND EDUCATION

Winners of the Alexandra Farms Garden Rose Design Contest

Winners of the Alexandra Farms Garden Rose Design Contest

Alexandra Farms Announces Winners of Its “2024 Garden Rose Design Contest” By Teresa Schafer It’s time to reveal the winners of Alexandra Farms’ “2024 Garden Rose Design Contest”! Again this year, we received hundreds of entries, and the judges have spoken. Four first-time...

“Best in Blooms”

“Best in Blooms”

Meet the winner and finalists in the “Certified American Grown” edition of FR’s flower design contest. By Nita Robertson, AIFD Sponsored by Certified American Grown Florists’ Review is delighted to present the winner and finalists in our annual “Best in Blooms”...

Unveiling the Beauty of Hydrangea

Unveiling the Beauty of Hydrangea

By Nita Robertson, AIFD Hydrangea, with voluminous blooms, a range of bloom types and a broad color palette, have long been cherished by florists for their versatility as mass flowers that add texture, stunning color and modern elegance to any design. With year-round...

The Enchantment of Cut Flower Breeding

The Enchantment of Cut Flower Breeding

Insights into the lengthy, painstaking and expensive process of developing new flower varieties. By Nita Robertson, AIFD It all begins with the seed. Around the world, plant breeders are working in labs and greenhouses to develop better cut flowers for florists and...

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