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Floral Columnists Articles

Prep for Success in 2021

As we enter the new year, we need to bring forth the same optimism and energy that was required during the spring and summer months of 2020. Read where to put your energy to maximize sales during this season…

Flowers for the Generations

Life’s celebrations usually include flowers, and this tradition continues with the younger generations, but in different ways. Read how each generation views their shopping experiences, how they select flowers and how they educate themselves here…

Florists’ Review Brands Sold to Fuse Media+

WildFlower Media announced that while it will continue publishing florist books, it has sold Florists’ Review, Canadian Florist and Super Floral Magazine Brands to Fuse Media. Read more….

How to Charge for Permanent Botanical Designs

From dried- or permanent-botanical arrangements, many consumers want to have “something that lasts”, but how should they be priced? We have your answer here…

Retail Forecast 2021: A Return to Normalcy

Experts predict that business owners will experience increasing revenues and a more favorable operating environment in 2021 as the U.S. economy gradually rebounds from the COVID-19 pandemic. Read more…

Well  Isn’t That Special

Well Isn’t That Special

I hear talk about things “never being the same again” and how we have to get used to the “new normal,” and I had to think about what “normal” has become for us in a very short time.

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So what business are you really in

So what business are you really in

A few years ago, while walking through a shopping mall in Calgary, Alberta, I came across a beautiful flower shop. Displayed outside the doorway, in the mall aisle, were mixed bunches of fresh flowers,

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Ethylene Damage in Flowers and Plants

Ethylene Damage in Flowers and Plants

When it comes to common ailments and injuries affecting cut flowers and plants, an ounce of prevention is worth a pound of cure. These unfortunate flower conditions directly impact

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Creating Solutions

Creating Solutions

Things have changed rapidly over the last few months. What was working for your business last year most likely won’t work the same way this year. Wedding-focused businesses may face

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Charting the Unchartable

Charting the Unchartable

Well, this is not the easiest time I have had writing my thoughts, let me tell you. In March, my husband David and I not only had to lay off our staff and close our store to customers and take orders

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