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Floral Columnists Articles

Prep for Success in 2021

As we enter the new year, we need to bring forth the same optimism and energy that was required during the spring and summer months of 2020. Read where to put your energy to maximize sales during this season…

Flowers for the Generations

Life’s celebrations usually include flowers, and this tradition continues with the younger generations, but in different ways. Read how each generation views their shopping experiences, how they select flowers and how they educate themselves here…

Florists’ Review Brands Sold to Fuse Media+

WildFlower Media announced that while it will continue publishing florist books, it has sold Florists’ Review, Canadian Florist and Super Floral Magazine Brands to Fuse Media. Read more….

How to Charge for Permanent Botanical Designs

From dried- or permanent-botanical arrangements, many consumers want to have “something that lasts”, but how should they be priced? We have your answer here…

Retail Forecast 2021: A Return to Normalcy

Experts predict that business owners will experience increasing revenues and a more favorable operating environment in 2021 as the U.S. economy gradually rebounds from the COVID-19 pandemic. Read more…

3 Tips to Move Forward by Looking Back

3 Tips to Move Forward by Looking Back

It may sound counterintuitive to look back to figure out how to move forward in your business, but now is the time to take stock in what you know to be true. Looking back to move forward has been my theme lately

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Surviving in a New Flower World

Surviving in a New Flower World

By the time this article is published, we will either have found an effective treatment for COVID-19 or be dealing with a second wave of infections. I have faith that technology will quickly find a way to keep people

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In Bloom Once Again

In Bloom Once Again

Opened in 1912, the San Francisco Flower Market (SFFM) has never closed its doors. Not once, not even during the 1989 San Francisco earthquakes, according to Jeanne Boes, the market’s general manager.

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Hope Holly Chapple

Hope Holly Chapple

The message I have for our grieving industry is HOPE. Hope is all we have right now, and it is most certainly what we need. Our industry has suffered incredible financial loss. That loss is something we will

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A Little Women Inspired Floral Story

A Little Women Inspired Floral Story

In case you’ve missed the release of the film and have never had the time to read the book (make the time, by the way – it’s worth it!), Little Women is a classic story of four girls who were raised by their mother while their father

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Success through self-learning

Success through self-learning

There’s more than one path to becoming a professional florist. Some floral designers attend school to attain their floristry degrees while others may opt to earn professional credentials

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Studio verses shop – or hybrid?

Studio verses shop – or hybrid?

A look at the pros and cons of each business model, as well as your lifestyle and personal goals, will help you determine if changing to an alternative mode of business is right for you.

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