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Floral Columnists Articles

Prep for Success in 2021

As we enter the new year, we need to bring forth the same optimism and energy that was required during the spring and summer months of 2020. Read where to put your energy to maximize sales during this season…

Flowers for the Generations

Life’s celebrations usually include flowers, and this tradition continues with the younger generations, but in different ways. Read how each generation views their shopping experiences, how they select flowers and how they educate themselves here…

Florists’ Review Brands Sold to Fuse Media+

WildFlower Media announced that while it will continue publishing florist books, it has sold Florists’ Review, Canadian Florist and Super Floral Magazine Brands to Fuse Media. Read more….

How to Charge for Permanent Botanical Designs

From dried- or permanent-botanical arrangements, many consumers want to have “something that lasts”, but how should they be priced? We have your answer here…

Retail Forecast 2021: A Return to Normalcy

Experts predict that business owners will experience increasing revenues and a more favorable operating environment in 2021 as the U.S. economy gradually rebounds from the COVID-19 pandemic. Read more…

Giving Hope to our Flower World

Giving Hope to our Flower World

Srini Perera, Chief Creator at Kreative Hands, shares with us her tips to stay busy, creative and connected to your community during this very difficult time.

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Finishing Sprays

Finishing Sprays

What’s the best way to make sure all that delicate handiwork you design for Easter, Mother’s Day, proms, graduations, recitals and weddings lasts as long as possible. The answer lies in finishing sprays. Here’s everything you need to know about the different types. Read more […]

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Spring Sensation

Spring Sensation

Cut bulb flowers have some special care requirements — does yellowing foliage resonate with anyone? — because of the hormone imbalances that occur when they are cut from their bulbs. Here, Floralife shares secrets to properly caring for cut bulb flowers. (Read more …)

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The Joy Of Working With Flowers

The Joy Of Working With Flowers

It’s easy to find joy in your life and work when you create with one of God’s most beautiful gifts of love: flowers! Flowers = Joy. Read more of the floral spiritual insights of Phil Rulloda, AIFD, AAF, PFCI […]

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